About the Idea of a Double Delivery and Physical Stretch Goals
Including stretch goals in Kickstarter campaigns is a way to thank the backers for their involvement while giving them a clear idea of what the extra money will be used for. In our previous two Kickstarter campaigns, we have tried to manage these thresholds to the best of our abilities, and to provide you with the best, which is rather hard, since there are many parameters we must take into account!
Another aspect of this custom is that the stretch goals enhance the project financed: more content, more pages, various improvements, addition of supplements, etc. This is a very productive system, but it requires a lot of extra work, and can sometimes delay the delivery of the rewards for a long time. This could be also very stressful for the editor and the artistic team.
For our new campaign, we have decided to focus on delivering as soon as possible. This is a real challenge for us: all the files have been prepared to be ready in due time. This is why the stretch goals imagined are of a different nature: digital bonuses and other kinds of perks, such as the software that will be revealed very soon now.
Through your comments and messages, you have sent us lots of ideas. Thank you all for this: we have thought about it all, and we come back to you with new possibilities. Actually, the only reasonable solution to add physical rewards would be to schedule two delivery dates: one in October, as planned, and one much later in 2014, with all of the other bonuses. This would mean additional expenses, and much logistic work. Our experience with Kickstarter has shown us that logistic aspects must not be ignored. Sending hundreds of packages is a very arduous task, requiring a lot of effort and money.
Here is what we thought :
- For some digital Stretch Goals (the large city maps for example) we will offer an option to collect them as a physical reward (printed version). Each option will have a specific price.
- The shipping costs for USA and Europe will be $20 and $60 for Internationnal (this cost is paid only once regardless of the number of options selected.). We are aware this is quite expensive, but for example USPS charge $60 for International shipping (without costs of packaging and logistic).
- In addition to these specific options, we will offer to acquire additional options that will be delivered in the first wave of delivery in October 2013 (for example a copy of Book 2 Travels standard edition, or a Game Leader Screen and so on...).
- If all options combined reach a minimum of $120, the shipping costs will be offered for the second wave of shipment.
To sum up:
What do you think of this possibility?
If you have reactions, ideas, comments, post them after this update, this is very important for us.
Thank you all for your participation!