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Fine & Rare is a project that is shared by two passionate wine and food professionals: a destination for fresh seafood and great wine.
Fine & Rare is a project that is shared by two passionate wine and food professionals: a destination for fresh seafood and great wine.
224 backers pledged $40,047 to help bring this project to life.

About this project

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$40,047

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Spearheaded by a former wine executive and a professional chef, Fine & Rare will bring something new to the San Francisco food scene.  A fresh fish counter, a wine bar and a seafood restaurant, you will be able to relax in a casual environment where your curiosity about the food and wine is welcome. 

Chef Peterson is committed to sourcing the most fresh and sustainable seafood the Bay Area has to offer.  His connections to the best local suppliers will allow us to deliver memorable dishes at reasonable prices.  The menu will have a southern flair and will change seasonally.  Lobster rolls and Gumbo will be featured along with a weekly rotation of special offerings.

Sourcing grapes from Sonoma, Napa and Paso Robles, and contracting with many talented California winemakers, Ted will be able to procure a variety of unique offerings.  We'll serve 36 different international and domestic wines by the glass, including quality brands owned and created by Fine & Rare - great wines that you won't be able to get anywhere else.

We’re asking for $40,000 to help us open our location and to start the permitting and licensing process. Your pledge will help us break through into San Francisco  – and will breathe life into a place you’ll want to bring family, friends, and dates for years to come.

Ted Wilson
Ted Wilson
Chef Peterson
Chef Peterson

Risks and challenges

There are hurdles that any restaurant opening in San Francisco has to clear: the city requires drawings, permits, and licenses that can take several months to be approved.

To navigate the regulations, we are working with some of the most respected compliance specialists in San Francisco. Our strong relationships with both architects and contractors who are experienced in the San Francisco food scene will help us anticipate and manage our largest challenges.

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  1. Select this reward

    Pledge $5 or more About $5

    A customized Fine & Rare match book.

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    Limited 6 backers
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    Pledge $25 or more About $25

    $50 Gift Card to Fine & Rare (all gift cards do NOT expire)

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    Limited 86 backers
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  3. Select this reward

    Pledge $50 or more About $50

    $25 Gift Card to Fine & Rare and two F&R engraved Riedel wine glasses.

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    Limited 25 backers
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  4. Select this reward

    Pledge $75 or more About $75

    $50 Gift Card to Fine & Rare along with a De Long's Wine Grape Varietal Table. This beautiful chart has 184 grape varietals organized by acidity level and body. Chart also includes region and a brief flavor profile description of each grape.

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    Ships to Only United States
    Limited 11 backers
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  5. Select this reward

    Pledge $75 or more About $75

    The Out Of Towner Package - We will send you a Fine & Rare T-shirt, 2 engraved F&R Riedel wine glasses and a customized F&R corkscrew.

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    Limited 14 backers
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  6. Select this reward

    Pledge $100 or more About $100

    You will receive 5 of our most favorite recipes. You will also be able to pick from 1 of 3 live interactive online video cooking classes with Chef Peterson. The online cooking class will show you the secrets of preparing the 5 recipes, and he will give you some great inside cooking tips.

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    Limited 7 backers
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  7. Select this reward

    Pledge $125 or more About $125

    $50 Gift Card to Fine & Rare and to sit down with Ted and help pick one of the wines for opening day.

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    Limited 12 backers
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  8. Select this reward

    Pledge $150 or more About $150

    $50 Gift Card to Fine & Rare and to sit down with Chef to taste some of the dishes before opening day.

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    Limited 14 backers
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  9. Select this reward

    Pledge $500 or more About $500

    $100 Gift Card to Fine & Rare and a personal cooking lesson by Chef Peterson for 2.

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    Limited 6 backers
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    Pledge $650 or more About $650

    A dinner party for 8 at Fine & Rare. You will work with Chef Peterson to customize your 3 course menu and you will work with Ted on the wine pairings.

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    Limited 6 backers
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  11. Select this reward

    Pledge $1,000 or more About $1,000

    A picnic for 4 prepared by Chef and a wine blending session at the winery in Napa.

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    Limited 2 backers
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Funding period

- (30 days)