Schmacon, "Beef's Answer To Bacon"
Schmacon, "Beef's Answer To Bacon"
Smoky, sweet and outrageously good meets crispy, meaty and satisfying. Schmacon™ has less calories, fat and sodium than pork bacon.
Smoky, sweet and outrageously good meets crispy, meaty and satisfying. Schmacon™ has less calories, fat and sodium than pork bacon. Read more
About this project
A friend and I went out to breakfast one morning and passed on the regular bacon and opted for turkey bacon. When it got to our table it was hard and dry and really didn't give us what we craved - the sizzle, the smoke and the sensation of “real” bacon. “There must be a better way,” we thought.
"Well," I thought, "I'm a CIA-trained chef. Why can't I solve the problem?" On that day, we began our three-plus-year quest, not just to create a bacon made of beef, because that already (awfully) existed, but to create great-tasting, whole-muscle, crispy, seasoned, smoky and satisfying strips of beef that could make folks happily pass over pork bacon. What we didn't know at the time was that this new beef product would turn out to be amazingly delicious, healthier than ordinary bacon and a real game-changer.
It’s time to make breakfast more exciting! Schmacon™ is all-natural and uncured with no nitrates, seasoned just right to allow the great taste of beef to come through.
But Schmacon™ is for more than breakfast! The crispy, smoky, and slightly sweet flavor makes an amazing BLT – sorry, we mean SLT. Put it on a chicken sandwich, wrap your jalapeno poppers with it, or dress up your classic blue cheese salad with sprinkles of Schmacon™.
You love beef. You love bacon. You’ll love Schmacon™.
And now the true magic of Schmacon™! It has lower calories, lower sodium and lower fat than ordinary pork bacon. So now there’s no bacon guilt! It’s all about the beef. And the possibilities are endless!
Schmacon™ is award winning! In 2014, we were the recipient of the National Restaurant Association’s Food and Beverage Innovation (FABI) award. We have also received great industry support from the National Cattleman’s Beef Association. They are the group that brings you the “Beef Checkoff” and “Beef It’s What’s for Dinner.” It's all about the beef.
At the National Restaurant Show this past year, we received tons of media publicity on TV stations and in newspapers around the country. .
As word spread, our Facebook page garnered than 12,000 fans – and it hasn't even been available for people to cook at home yet.
We’ve been testing this product in restaurants and home kitchens in the Chicago market with great success. Our goal is to ramp up our efforts to bring this patent-pending process/product to grocery and club stores across the nation so everyone can have a little more beef in their lives.
Schmacon is so good, the smell was "Schmacon" us crazy!
Fast forward to now and a growing fan base that wants to find Schmacon in their grocery stores -- like, yesterday. Through social media and sampling at a few beef events, bacon festivals, state fairs, and a couple of restaurants who got on board early, word has gotten out and our supporters want to know where they can get it and when they can start eating it.
Currently, we are selling to restaurants in a plain, brown 10-pound box. But when we move into groceries, our retail packaging must be more dynamic, informative and eye-catching packaging. Part of the funds will be used to create packaging that is consistent with the bacon department you see at grocery and club stores, yet stands out as different and as unique as Schmacon.
What our package might look like:
We also need funds to hire coast-to-coast sales people who understand Schmacon™ and have the passion and determination to get Schmacon™ into grocery stores.
Finally, we have learned a lot about manufacturing and packaging Schmacon™. The process of seasoning, cooking and slicing Schmacon™ is different than it is for pork bacon and requires special equipment that will help speed up processing and improve efficiency. Funds raised will help up obtain that equipment.
We hope you'll join our growing group of supporters who want to bring this delicious and revolutionary product to beef lovers everywhere.
Our retail pack is a 12 oz. pack of Schmacon, sliced 20-22 slices per pound. Thin, but not too thin! Perfect for sandwiches, toppings, and wrapping around other yummy food! Because this is a perishible product, it is shipped with with ice packs in special insulated packaging via two-day shipping.
Risks and challenges
The Schmacon™ team is a tightly knit group with incredible skill sets! We have the finance, technology, factory, branding, and food science experience to make Schmacon™ a coast-to-coast success! Additionally, we have identified numerous sources of the quality cut of meat we need and multiple well-established manufacturing facilities to ensure our supply meets demand.Learn about accountability on Kickstarter
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