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A book about the second lives of Pizza Hut's iconic hut restaurants and nostalgia for the golden era of dine in fast food.
A book about the second lives of Pizza Hut's iconic hut restaurants and nostalgia for the golden era of dine in fast food.
A book about the second lives of Pizza Hut's iconic hut restaurants and nostalgia for the golden era of dine in fast food.
265 backers pledged AU$ 30,133 to help bring this project to life.

About this project

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AU$ 30,133

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- As seen in The New York Times, 'Best Of The Web' -

"captivating" - The Washington Post

"nostalgia-inducing" - Quartz

"a very special road trip" - Feature Shoot

Pizza Hunt is a photographic record of our journey to find the iconic Pizza Hut restaurants that were erected in their thousands in the 1970s, 1980s and 1990s. The book will feature a carefully curated selection of these original dine-in ‘huts’. Today, only a handful of these huts remain and they now have second lives as grocery stores, pawnshops, gospel churches, liquor stores and funeral homes, among other things. 

Since capturing our first hut we have travelled over 14,000kms between Australia, New Zealand and the USA in pursuit of them all. To date we have captured nearly 100 huts. Although most have been repurposed, refurbished or relocated, the buildings are still readily recognisable and, for many who dined at Pizza Hut in the ‘70s, ‘80s and ‘90s, call to mind a time of dine-in fast food and self-serve sundaes.  

As kids growing up in the ‘90s, the local Pizza Hut was a place of wonder. A world of red checked tablecloths, pizza by the slice and an endless supply of soft serve. At that time, the 'Book It' program offered us a clear path to all of the pizza, garlic bread and jelly cubes our hearts desired. 

The Great Wall, Illinois, U.S.A
The Great Wall, Illinois, U.S.A
Olsens Funeral's, Sydney, Australia
Olsens Funeral's, Sydney, Australia
Vacant, Florida, U.S.A
Vacant, Florida, U.S.A
Copycat Printing, Pennsylvania, U.S.A
Copycat Printing, Pennsylvania, U.S.A

About The Book

Since embarking on this project, we have always envisioned creating a beautiful publication to showcase the ‘huts’. To produce the book, we're working with the same team we worked with for our first publication, ‘On Pigeons’. We will be using everything we have learnt through our previous publishing experience to bring a selection of these huts to you. 

"...a book which has, in our humble opinion, the greatest title ever: Pizza Hunt. And the special edition even comes in a pizza box. Ouch, right in the childhood." - Concrete Playground

The book!
The book!

The Pizza Hunt book will be a fine art object designed to complement the uniqueness of the 'hut' as architectural object. Each book includes a foreword by author Philip Langdon who has written for over 30 years on architecture, urban planning and design, and whose book, 'Orange Roofs and Golden Arches', was an invaluable resource for us when we were merely fledgling Pizza Hunters. The book will be a hardcover, cloth bound publication with premium quality paper, design by Sam Flaherty and illustration by Christopher DeLorenzo. And just because there's nothing like that fresh-outta-the-box feeling, the limited edition of the book comes in a custom pizza box clamshell. 

"The images have been drawn together to form the superbly titled tome Pizza Hunt" - It's Nice That

The special edition and custom pizza box clam shell
The special edition and custom pizza box clam shell

Pizza Hunt is a celebration of the golden era of dine-in fast food. For anyone who’s ever made a mountain of mini marshmallows on their self-serve sundae, maxed out on free refills at the drink fountain or driven past a hut and felt its strange allure – this book’s for you.  

"Be still our pizza shaped hearts" - Yen Magazine

Rewards

The 'Just A Slice' reward stamps
The 'Just A Slice' reward stamps

| NEW STRETCH GOAL |

To celebrate reaching our initial target we'd like to offer a some added value to our backers. We've set a new target of $25,000AUD. If we reach it, all backers from the 'Just A Slice' tier upwards will get a limited edition Pizza Hunt pin. The lapel pin will take the form of the tasty Pizza Hunt slice.

Pizza Hunt limited edition enamel pin
Pizza Hunt limited edition enamel pin

Featured on Munchies, The New York Times, It's Nice That, The Washington Post, Fast Company, Feature Shoot, Wired, Mashable, Quartz, Design Boom, Buzzfeed, Gizmodo, Concrete Playground, Booooooom, MTV, Broadsheet, Yen Magazine, The Daily Meal, The Daily Mail, The New Zealand Herald, The Daily Telegraph, The Spaces, The Creators Project and more...

Risks and challenges

As we have been through this process before, we have invaluable experience in creating and delivering a product of premium quality.

The only potential issue that we can foresee would be a slight delay in delivery due to a hold up with production or shipping but we will do our best to send the reward to you within the estimated time frame.

In any case, we will keep all backers up to date with news throughout the entire process so you can track the progress of your book right up until it lands on your doorstep.

You can follow the books progress here via updates or on facebook.com/pizzahunting

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  1. Select this reward

    Pledge AU$ 10 or more About $7

    'Just A Slice' + an invite to the book launch

    The 'Just A Slice' satiates your nostalgia for two bygone eras - the golden age of dine-in fast food and the days of handwritten post. For your generous contribution you will receive two collectible 'Pizza Hunt' stamps. Stamps are in the denomination of 70 Australian cents and $2.75AUD. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia).

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  2. Reward no longer available

    Pledge AU$ 50 or more About $35

    'The Margherita' + an invite to the book launch

    For your support of the project you will receive a special price for being amongst our first backers. Limited to 25! Be the first to purchase the book and get a slice of Pizza Hunt history at a special price just for you. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia). Your speed and taste for the classics are virtues.

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    Reward no longer available 25 backers
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    Pledge AU$ 60 or more About $42

    'The Supreme' + an invite to the book launch

    For those who understand that the pizza is more than the sum of its parts. For your support you will be among the first in the world to receive the first edition of Pizza Hunt. The first edition will be a collectible, cloth bound publication with foreword by author Philip Langdon. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia). Your taste in pizza and books is indeed supreme.

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    Reward no longer available 10 backers
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  4. Select this reward

    Pledge AU$ 60 or more About $42

    'The Supreme' + an invite to the book launch

    For those who understand that the pizza is more than the sum of its parts. For your support you will be among the first in the world to receive the first edition of Pizza Hunt. The first edition will be a collectible, cloth bound publication with foreword by author Philip Langdon. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia). Your taste in pizza and books is indeed supreme.

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    116 backers
    AU$
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  5. Select this reward

    Pledge AU$ 100 or more About $70

    'The Family Meal Deal' + an invite to the book launch

    For those who can never go past a meal deal. You know the true joy of sharing a delicious pizza whilst making wise financial choices. For your choice of this reward you will receive two books, one for you and one for your mum, at a special discounted rate. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia). In your infinite wisdom you know that a pizza shared is a pizza halved.

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    21 backers
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  6. Select this reward

    Pledge AU$ 120 or more About $84

    'The Super Supreme' + an invite to the book launch

    For joining the Pizza Hunt community you will receive a signed copy of the book in a limited edition pizza box clamshell with two collectible Pizza Hunt stamps. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia). You follow in the footsteps of great fictional Pizza Hunters Indiana Jones, Michelangelo Ninja Turtle and Wayne Campbell.

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  7. Select this reward

    Pledge AU$ 160 or more About $112

    'The Stuffed Crust' + an invite to the book launch

    Just like a stuffed crust pizza, this reward is loaded with goodness. You will receive:

    - a copy of the special edition book in limited edition pizza box clamshell
    - a copy of the first edition picture-front book
    - an invite to the book launch and exhibition (held in Sydney, Australia).

    You asked for it, so we delivered!

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  8. Select this reward

    Pledge AU$ 250 or more About $176

    'The Combo Pack' + an invite to the book launch

    For those that want a little of everything. Your contribution will get you the book in a limited edition pizza box clamshell with one (12x8) original c-type, archival quality print and an invite to the book launch and exhibition (held in Sydney, Australia). Step into my time machine and let me take you Pizza Hunting.

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  9. Select this reward

    Pledge AU$ 500 or more About $351

    'The Bigfoot' + an invite to the book launch

    Just like the legendary twenty one slice, two square feet pizza, it's big. It's really big. Those choosing 'The Bigfoot' will receive the special edition book in pizza box clamshell and select one gallery quality, 24"×16" c-type photographic print - signed, dated. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia).

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  10. Select this reward

    Pledge AU$ 2,000 or more About $1,405

    'The Pizza Hunter' + an invite to the book launch

    For those who believe that love fades but pizza and art are forever...

    I will fly to the location of your choice and photograph your chosen Pizza Hut along with one gallery quality, one-of-a-kind 24"×16" c-type photographic print - signed, dated and numbered 1/1. You will receive 2 limited edition signed books in the pizza box clamshell. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia). Pizza Hunting is the art of keeping up with yesterday and you are nailing it. Available in U.S.A and Australia only.

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  11. Select this reward

    Pledge AU$ 3,000 or more About $2,108

    'The Pizza Connoisseur' + an invite to the book launch

    For your generous contribution I will fly to the location of your choice and your photo will be published in the book! You will also receive 5 limited edition signed books in pizza box clamshell and one gallery-quality, one-of-a-kind 24"×16" c-type photographic prints - signed, dated and numbered 1/1. You will also receive an invite to the book launch and exhibition (held in Sydney, Australia). You hunger for pizza and knowledge, and you shall receive both. Only available in Australia and the U.S.A.

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Funding period

- (30 days)