Well, after countless hours of work, coffee and hair-puling the Cuba: Branded photobook PDF is finally ready. Again, please, please forgive me for so wildly underestimating how long this would... Read more
Desktop Image is on the way...
Have you been wondering what happened to me? Well, I've been plugging away at the book and it's a huge job. I took a lot of pictures of... Read more
Hello Friends! Well, I’m back in the US and I’ve got some great news — in my very short stay there (7 days) I was able to take over 4000... Read more
Havana, or bust!
Good news! I've booked my ticket to Havana and all the planning is finally coming together. I'll be landing in Havana on Tuesday June 19, returning to Chicago Tuesday June... Read more
Progress - slow but sure
Just wanted to let you know that things are progressing on this project, slowly but surely. I had to take a month off of everything to deal with... Read more
We made it! Thank you all so much for your support during what was an unexpectedly grueling funding process. Special thanks to my sister Aleida who helped put me over... Read more
The Holiest Brand
Cuba is a traditionally Catholic country and its patron saint is La Virgen de la Caridad del Cobre (Our Lady of Charity) is the patroness of Cuba.* Although religion was... Read more
How do you say refrigerator in Cuban?
I was talking with a Puerto Rican friend about this project and the idea of Cuban brands in general when he asked me – “What do Cubans call refrigerators?” Without... Read more
Moo Goo Gai Pan – Cuban Style
I have to admit that it never even occurred to me that there would be any kind of food available in Cuba except Cuban food. But as I’m reading the... Read more
Branding the Cuban Revolution
Flags, national anthems, national heroes, landmarks, cultural traditions — these are all part of what can be called a country’s brand. Cuba is no exception and the Castro revolution makes... Read more
Breaking into Cuba - Brands in a Post-Embargo World
Preparing for this trip has been shaking up my preconceived notions about Cuba. Given that we get very little news about Cuba in the States and a lot of the... Read more
You may have heard of Hershey, Pennsylvania, a town built by Milton Hershey for his employees. But did you know that there's also a Hershey, Cuba? When sugar was scarce... Read more
What’s in a name? Cuban Brands and the Embargo
The U.S embargo against Cuba cut all economic ties between the two countries, and the legal rights as well. Fidel nationalized US and Cuban-owned businesses. Cuban citizens left the country... Read more