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$238 pledged of $93,500 goal
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By Jimmy
$238 pledged of $93,500 goal
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About this project

Online marketing works on a simple premise: the people who want to sell you things know who you are. When you visit a site, they can tell it’s you because of your unique identifier and because of your browsing habits. Even if you use a computer other than your regular one, they are likely to figure you out sooner rather than later and connect back with everything they have already learned about you. Of course, most of us are already aware of all this, and we see it in action every single day. You get an ad for a car you were reading about or a candy you bought a while back. The advertisers do this for a living: they are going to do anything they have to do to understand your mind and your personality. Once they have done so, their tactics can be an annoying, and that’s an understatement. Sets of ads will follow you around for days or even weeks at a time. Everywhere you go, every site you visit, you see those same faces, those same words, those same logos. It can get to be too much. At NoMo we are working to give people an alternative situation. Our software will use your unique tracking identifier to bid high on ads that are being delivered to you and then replace those ads with fun, creative content. Finally, you will play a major role in determining exactly what you see on the Internet. This is big. Replacing all third-party advertising with content of your choosing, NoMo could show you art, family photos, event reminders, or anything else you think up. You could even have some fun with this and use NoMo to deliver love letters of embarrassing pictures to the person of your choosing. In short, we are replacing the mundanity and tediousness of online marketing with a new form entertainment. We are taking back the Internet. Our team has been developing this technology for about a year, and we are now ready to move forward. We have come to you, Kickstarter, for help raising $91k. This startup capital will cover the costs of technology infrastructure and secure contracts with existing ad providers. Your contributions are going to change the face of the Internet and make it fun again. Thank you.

Risks and challenges

I have worked in the ad industry for more than ten years, and I know how all of this stuff works. Targeting is now routine when it comes to interests, activities, household income, and your personal identity. The whole process is simple, and once we have people signing up for this, we expect to integrate it smoothly and easily.
There are still a few major technology advances that we need to make, including development of the user interface. We are, however, ready to launch at any time.

A few technology hurtles need to be jumped, primarily development of the user interface and connecting to existing ad tech. This concept is almost entirely available to execute today, the biggest missing piece is access and comprehension by people not in the ad industry. This is what the majority of the budget is allocated to address.

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  1. Select this reward

    Pledge $10 or more About $10

    4 Hours of Awesome!!

    This is perfect for pranking the annoying colleague, sending your wife a loving morning greeting, or putting an important reminder or message in front of your boss before a meeting. Whatever you decide to do with it, we'll help you craft and time your ad space takeover to deliver the perfect message to that certain someone for 4 hours out of the day you choose!

    You choose any time after Jan 1st 2017

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  2. Select this reward

    Pledge $25 or more About $25

    A Entire Day of Fun for You or Someone!

    You'll be amazed at how many ads you actually see online in one full day once you completely take them over with your content. This is also perfect for that special someone on their Birthday, Anniversary or any special celebration. I HIGHLY recommend using this on April Fools day as well. Having the ability to deliver embarrassing or annoying content to the people closest to you is hilariously fun and clever. You choose the day after Jan.1st 2017

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  3. Select this reward

    Pledge $100 or more About $100

    The Month to Remember!

    This is perfect for the person who wants to replace the 3rd party advertising they see on their favorite websites with their own content. Instead of a Belly Fat ad you could be delivered a funny image of a cat, your personal family photos, inspirational quotes, reminders or productivity updates that are important to you, and many endless opportunities. You choose what you see, when you see it OR you choose what other people see when it's time to get even for a friendly prank they pulled! Whatever you choose to do with it, it will surely be an awesome month! You choose when to begin after Jan 1st 2017.

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  4. Select this reward

    Pledge $1,000 or more About $1,000

    Entire Year of Ridiculous Awesomeness!!

    You either really hate ads or really love the people in your life! Either way... your're awesome for supporting our initiative and to show our appreciation you will receive an entire year of specialized content delivered to you or someone you love (or people you want to annoy). You will have access to our system that will enable you to generate your own personalized content or to choose from inspiration images/videos or quotes. This will be a truly awesome year of birthday greeting, holiday greetings, prank messages, and/or increased productivity and inspiration. Thank you!!

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Funding period

- (60 days)