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A sustainably designed and responsibly made clothing brand for women and men that want to shop consciously - from Cambodia with love.
78 backers pledged €6,055 to help bring this project to life.

About

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€6,055

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Nope, we mean krama. The krama is a traditional silk or cotton scarf made of thousands of tiny squares that reflects the tumultuous history of Cambodia: a patchwork of contrasting hues, of darkness and light. Used in hundreds of different ways by people of all socio-economic backgrounds, the krama materializes the balance between function and esthetics.

GOOD KRAMA is a ready-to-wear fashion label that produces high quality, versatile and trans-seasonal pieces. We blend cultural tradition with innovation by mixing hand woven fabrics with our modern designs.

We make our clothes from two different types of materials:

  • Cambodian hand woven fabrics of various fibres such as silks, cottons and bamboo. 
  • Upcycled materials from fabric remnants of local garment factories. 

As of today, we propose four collections for women and men on our e-shop.

GOOD KRAMA is dedicated to total transparency as we track closely our ecological impact in all aspects of our production. This data is translated to our customers who can consciously understand how each of their GOOD KRAMA purchase can and does make a difference compared to current fashion industry standards. We challenge consumers as much as we challenge ourselves to know #yourecoimpact.

It’s important to understand the complex chain of production involved into going from fibre to fabric & fabric to garment. A product’s lifecycle is the collective stages that the product goes through from its conception and design through to its ultimate disposal. Here’s a sweet diagram that breaks it down for you:

Since the beginning, our production has saved over 11 200 kgs of CO2 and over 1 420 000 Liters of water from waste compared to similar garments produced following current industry standards. We continuously research new sustainable alternatives, and have since developed a closed-loop system to remain a zero waste brand.

Learn more about our sustainable impact.

We're ready to scale our business and build lasting relationships with international buyers so that GOOD KRAMA can be accessible through various channels around the world. 

GOOD KRAMA has been accepted to Berlin’s Eco Fashion Week to participate in its professional tradeshow, the Greenshowroom. Trade shows allows for designers and buyers to meet, network and purchase larger volumes at a wholesale price. This event takes place July 3rd to 5th this year and is known to be the first of its kind where sustainability and social responsibility are placed at the core of this innovative fashion event.

This year will mark the first time that a young Cambodian company participates in this event. It goes without saying that these trade shows are an expensive journey. To help achieve this goal, GOOD KRAMA is launching a Kickstarter campaign in the hopes of raising €4500. These funds will directly help with transportation from Phnom Penh to Berlin, event participation fees and preparations for the Spring Summer 2019 collection showcased exclusively for this occasion.

We are looking for support from backers around the world to help us spread our closed-loop sustainable business model along with our ethically conscious philosophy. We believe this model should be the norm of the industry and we are ready to share it to the European market - from Cambodia with love.

Since the start of GOOD KRAMA, we have kept all of the scraps generated from making each collection. We have been working on innovative ways to use these scraps in order to close our loop. For this campaign, we are exclusively releasing a range of zero waste accessories:

 

 Most of our clothing is produced in Phnom Penh with Fairsew, a manufacturing studio that treats its employees fairly by providing them with a safe working environment, offering benefits above the standard levels for garment workers in Cambodia and giving staff opportunities for further learning and development

We also partnered with PSE - an NGO that that offers food, healthcare, schooling and vocational training to disadvantaged families. PSE’s workshop employs 30 women whose children are supported by the NGO: they are guaranteed a fair wage and good working conditions in order to help increase family salary and maintain their children’s education.

You want to support us? Find our press and media kit here.

                                                                               

Risks and challenges

It would be silly to deny that problems won't arise. However, we've probably encountered most of them already so here are a few of the risks and challenges we can face:

- A freak natural disaster or situation beyond our control that grounds all air traffic and cancels all flights from Cambodia to Germany the first week of July.

- While we go through a rigorous quality control, the handwoven and hand dyed nature of our fabrics makes them unique with their slight differences and imperfection. Do not fear, we strive for the best results!

- Zero waste fabric: This fabric is woven from our collected scraps over time. While the color scheme will match the featured items above, each item will be unique and vary slightly from one to the next. This is part of our zero waste poetry!

- There are a lot of public holidays in Cambodia...like a lot. This can affect production timelines as the studios remain closed during those times. This has already been reflected in our schedule estimates so we accounted for that extra time just in case.

- We're all the way in Cambodia so shipping times may vary. From experience we have had 100% successful delivery rates to customers all over the world so we're pretty certain we'll get your goodies to you safely.

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Support

  1. Select this reward

    Pledge €5 or more About US$ 6

    GOOD KARMA

    See what we did there? Every bit counts, so we're sending good vibes your way as a thank you for your support.

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    7 backers
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    Pledge €20 or more About $23

    POSTAL CARD FROM BERLIN

    We made it here thanks to you so we'll be sending you a handwritten thank you postcard from Berlin.

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    9 backers
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  3. Select this reward

    Pledge €40 or more About $45

    UNISEX SIGNATURE TSHIRT

    Made from a super soft upcycled cotton, this tshirt features a handwoven krama lined pocket and sleeve details. The sleeves are fully lined so you can roll them up perfectly.

    Includes:
    • One signature cotton tshirt
    • Choose color later
    • Choose size later (S-XL)
    • Save 27%
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    Ships to Anywhere in the world
    23 backers
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  4. Select this reward

    Pledge €50 or more About $57

    EXCLUSIVE ZERO WASTE BEAUTY POUCH

    Exclusively designed for this campaign, we created a ZERO WASTE pouch from our collected fabric scraps and filled it with coconut cream and natural soaps from our friends at Dai Khmer - all products are handmade in Cambodia using local ingredients.

    Includes:
    • One exclusive ZERO WASTE pouch
    • Three mini handmade soaps
    • One handmade coconut cream for face and body
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    Limited 4 backers
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  5. Select this reward

    Pledge €60 or more About $68

    EXCLUSIVE ZERO WASTE ESPADRILLES

    Exclusively released for this campaign, we created the perfect ZERO WASTE summer espadrilles. This unisex style is made from handwoven scraps of past collections and ethically hand stitched in Phnom Penh, Cambodia.

    Includes:
    • One pair of zero waste espadrilles
    • Adult European sizes 35-45
    • Kids European sizes 31-34
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    6 backers
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  6. Select this reward

    Pledge €70 or more About $79

    HANDWOVEN SOLLI SCARF

    We asked Solli - our very first German intern for a year - to design a pair of unisex scarves. Made from a super soft cotton threads, this scarf is hand woven following a traditional diamond-like pattern with a modern twist.

    Includes:
    • One handwoven cotton scarf
    • Measures 60x150cm laid flat
    • Choose color later
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    Ships to Anywhere in the world
    Limited 0 backers
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  7. Select this reward

    Pledge €70 or more About $79

    EXCLUSIVE HANDWOVEN MEAS SCARF

    Exclusively designed for this campaign, the MEAS scarf is handwoven with navy and white cotton threads along with golden accents. Using a traditional saori technique, the contrasted threads are linked together in the weft to create this pattern. Each scarf is delicately handwoven, making it as unique as its makers.

    Includes:
    • One handwoven cotton scarf
    • Measures 70x180 laid flat
    • Choose style later
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    2 backers
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  8. Select this reward

    Pledge €90 or more About $102

    SIGNATURE SILK TOPS

    Our silk tops are entirely handwoven and ethically manufactured in Cambodia. Chose from our two signature styles (Samay/Sonisay) in black or white.

    Includes:
    • One silk top
    • Choose color later
    • Choose style later
    • Choose size later (XS-L)
    • Save 28%
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    Ships to Anywhere in the world
    1 backer
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  9. Select this reward

    Pledge €100 or more About $113

    SCARF BUNDLE

    Choose any two of the four scarf designs! All scarves are handwoven, making them as unique as their makers.

    Includes:
    • Two handwoven scarves
    • Choose style later
    • Save 28%
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    5 backers
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  10. Select this reward

    Pledge €200 or more About $226

    ECO BUNDLE

    GOOD KRAMA staples for everyone. Choose any two scarves and any two unisex tshirts. Retail value of $260.

    Includes:
    • Two handwoven scarves
    • Two signature tshirts
    • Choose color later
    • Choose style later
    • Choose size later
    • Save 28%
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    3 backers
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  11. Select this reward

    Pledge €350 or more About $396

    IMPACT BUNDLE

    A little bit of everything for a big impact. Choose any two tshirts, any two scarves, one silk top and one zero waste accessory. Retail value of $438.

    Includes:
    • Two handwoven scarves
    • Two signature tshirts
    • One zero waste accessory (beauty pouch or shoes)
    • Choose color later
    • Choose size later
    • Choose style later
    • Save 20%
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    Ships to Anywhere in the world
    0 backers
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  12. Select this reward

    Pledge €500 or more About $565

    SUSTAINABLE CLOSET

    Work with a GOOD KRAMA stylist to find two complete looks from our collections. Together, we will select a total of six items that fits your style and needs.

    Includes:
    • Two tops
    • Two bottoms
    • Two accessories
    • Choose size later
    • Choose color later
    • Choose style later
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    1 backer
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  13. Select this reward

    Pledge €1,000 or more About US$ 1,131

    SUSTAINABLE LEGACY

    Each of our styles is named after a traditional Cambodian first name. Want your name featured next? Work with our team of designers to create a sustainable style named after you! This style will be featured exclusively for our Fall/Winter 2018 collection and will be as unique as you.

    Includes:
    • Design collaboration
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    1 backer
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Funding period

- (30 days)