Nope, we mean krama. The krama is a traditional silk or cotton scarf made of thousands of tiny squares that reflects the tumultuous history of Cambodia: a patchwork of contrasting hues, of darkness and light. Used in hundreds of different ways by people of all socio-economic backgrounds, the krama materializes the balance between function and esthetics.
GOOD KRAMA is a ready-to-wear fashion label that produces high quality, versatile and trans-seasonal pieces. We blend cultural tradition with innovation by mixing hand woven fabrics with our modern designs.
We make our clothes from two different types of materials:
- Cambodian hand woven fabrics of various fibres such as silks, cottons and bamboo.
- Upcycled materials from fabric remnants of local garment factories.
As of today, we propose four collections for women and men on our e-shop.
GOOD KRAMA is dedicated to total transparency as we track closely our ecological impact in all aspects of our production. This data is translated to our customers who can consciously understand how each of their GOOD KRAMA purchase can and does make a difference compared to current fashion industry standards. We challenge consumers as much as we challenge ourselves to know #yourecoimpact.
It’s important to understand the complex chain of production involved into going from fibre to fabric & fabric to garment. A product’s lifecycle is the collective stages that the product goes through from its conception and design through to its ultimate disposal. Here’s a sweet diagram that breaks it down for you:
Since the beginning, our production has saved over 11 200 kgs of CO2 and over 1 420 000 Liters of water from waste compared to similar garments produced following current industry standards. We continuously research new sustainable alternatives, and have since developed a closed-loop system to remain a zero waste brand.
Learn more about our sustainable impact.
We're ready to scale our business and build lasting relationships with international buyers so that GOOD KRAMA can be accessible through various channels around the world.
GOOD KRAMA has been accepted to Berlin’s Eco Fashion Week to participate in its professional tradeshow, the Greenshowroom. Trade shows allows for designers and buyers to meet, network and purchase larger volumes at a wholesale price. This event takes place July 3rd to 5th this year and is known to be the first of its kind where sustainability and social responsibility are placed at the core of this innovative fashion event.
This year will mark the first time that a young Cambodian company participates in this event. It goes without saying that these trade shows are an expensive journey. To help achieve this goal, GOOD KRAMA is launching a Kickstarter campaign in the hopes of raising €4500. These funds will directly help with transportation from Phnom Penh to Berlin, event participation fees and preparations for the Spring Summer 2019 collection showcased exclusively for this occasion.
We are looking for support from backers around the world to help us spread our closed-loop sustainable business model along with our ethically conscious philosophy. We believe this model should be the norm of the industry and we are ready to share it to the European market - from Cambodia with love.
Since the start of GOOD KRAMA, we have kept all of the scraps generated from making each collection. We have been working on innovative ways to use these scraps in order to close our loop. For this campaign, we are exclusively releasing a range of zero waste accessories:
Most of our clothing is produced in Phnom Penh with Fairsew, a manufacturing studio that treats its employees fairly by providing them with a safe working environment, offering benefits above the standard levels for garment workers in Cambodia and giving staff opportunities for further learning and development.
We also partnered with PSE - an NGO that that offers food, healthcare, schooling and vocational training to disadvantaged families. PSE’s workshop employs 30 women whose children are supported by the NGO: they are guaranteed a fair wage and good working conditions in order to help increase family salary and maintain their children’s education.
You want to support us? Find our press and media kit here.
Risks and challenges
It would be silly to deny that problems won't arise. However, we've probably encountered most of them already so here are a few of the risks and challenges we can face:
- A freak natural disaster or situation beyond our control that grounds all air traffic and cancels all flights from Cambodia to Germany the first week of July.
- While we go through a rigorous quality control, the handwoven and hand dyed nature of our fabrics makes them unique with their slight differences and imperfection. Do not fear, we strive for the best results!
- Zero waste fabric: This fabric is woven from our collected scraps over time. While the color scheme will match the featured items above, each item will be unique and vary slightly from one to the next. This is part of our zero waste poetry!
- There are a lot of public holidays in Cambodia...like a lot. This can affect production timelines as the studios remain closed during those times. This has already been reflected in our schedule estimates so we accounted for that extra time just in case.
- We're all the way in Cambodia so shipping times may vary. From experience we have had 100% successful delivery rates to customers all over the world so we're pretty certain we'll get your goodies to you safely.Learn about accountability on Kickstarter
- (30 days)