About this project
I grew up in the Northwest riding snowboards, skateboards and wakeboards. Although these were my sports, the surf gear of the time stole my heart. I loved it! It had experience, it had a style I wanted to incorporate into the the riding that I was doing. Then came "Dog Town Z-Boys"... this had been happening my whole life and I didn't even know about it. Shame on me.
I've surfed but I can't call myself a surfer.
Wakes on the other hand. I've ridden them all. Surfed them, carved them, jumped them, you name it. I understand them. This is who I am.
Over time our scene developed and I was torn... I loved them both, but there was nothing that represented both. I would score Union Bindings and slap them onto a Lib, ride it all season and then find myself wearing an Al Merrick T-Shirt the following summer. It felt like treason. Something had to be done.
As I age I realize that if you want something done, you have to do it yourself. That is why I teamed up with some like minded individuals and started Lakes Brand. It is our mission to create casual gear that represents the folks that ride like surfers but don't have waves breaking in their backyard. This one is for the Northwest!
We have invested countless hours and every spare dime we have into building Lakes Brand and we think that Kickstarter can be the push we need to pull it off! We have gotten through the molds, samples and prototyping stages and we are ready to pull the trigger! The funds we generate through Kickstarter will go directly to our production costs.
Here is a look at what we have been up to...
The first pair of flips we designed are called the Skinny Dippers. We wanted to create an affordable shoe that provided both comfort and durability. We bulked up the footbed and sole to handle the hike from the cabin to the dock and made sure the straps would handle the job as well. These kicks don't mess around and I would encourage you to do the same.
The second pair of flips that we have available are the Kick Arounds. These shoes are your all day, everyday, kind of shoe. We paid extra close attention to the construction and styling of these flips. "Yeah, we need to hike down some gnarlyness to get where we are going, but we're gonna look good doing it." These flips can handle the elements as well as a night out at the Linger Longer Lounge. Give um' a shot.
We have a few T-Shirt designs in production and are proud to offer them up as part of our rewards. We are taking a relaxed approach to our messaging and Andy is printing them with nice thick ink on high quality T's right here in town. Greg, over in Seattle, embroidered some beautiful tags that are on the bottom left and we made sure to remove the neck tag to avoid the inevitable "itch". These shirts are the ones you've been looking for.
We look at it like this... If you dig the product and what we are up to, this is your chance to get one of the very first pairs ever made. If you back the project we will fill your order with all kinds of goodies.... we hope to catch you off guard a bit on delivery. You know, 67 yard field goal kind of style. We'll make it worth your while!
Risks and challenges
When going into production with a variety of styles and colors the minimum runs add up. We don't want to offer one pair of flips, we want to provide options and a bit of a selection. We have been saving our dimes to get these onto the production line and we feel Kick Starter can help get us there!Learn about accountability on Kickstarter
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