Welcome to Moonshrimp Brewing's Kickstarter page.
Moonshrimp Brewing LLC is a small brewery in Portland, Oregon that is dedicated to producing quality small batch craft gluten free and vegan beer that is held to the highest standards of taste, quality ingredients, and dedicated allergen control. The brewery just needs a little help to get off the ground, which is what this page is all about.
Hang on, Moonshrimp?? What's a Moonshrimp?
On the next clear night, take a look at the moon and think about what you see. His whole life Brewer Dan heard people talk about the man on the moon but he could never see it. Instead, to this day, he sees a large shrimp laying flat on a cracker ready to be devoured. This ability to see things differently than others do is what makes Dan's approach to gluten-free brewing so effective (and tasty!). Hopefully the name Moonshrimp will help you always remember to look at things from another perspective...especially while enjoying one of our delicious beers!
Thus Moonshrimp Brewing and the idea of always seeing things differently was born.
Ok, now that that's cleared up, why Gluten Free?
A growing number of people cannot consume gluten (a protein found in barley and wheat, among others) and have been horribly missing out on the craft beer movement. Moonshrimp Brewing intends to change that by producing a great tasting, good quality beer that is affordably priced compared to regular, barley based beer. This beer will not only be gluten free but will also be vegan and produced in an allergen controlled area to prevent contamination from other common allergens as well.
Who is Moonshrimp Brewing?
Moonshrimp Brewing LLC is a new Limited Liability Company formed in Portland, OR that, for the moment, consists of head brewer/owner Dan McIntosh-Tolle, the invaluable assistance and support of his wife Lindsay, and Jaques, the giant purple octopus that sits on top of Moonshrimp's premises. Dan, a biochemist by education, was diagnosed with Celiac's disease over 6 years ago and has been home brewing gluten free beer for about 3 years. His beers have been given the stamp of approval from a wide range of experienced beer tasters and brewers, most of whom are not gluten free themselves.
What is the plan?
To make delicious beer that everyone can enjoy! Moonshrimp Brewing is a nano-brewery, meaning the totally capacity of the brewery will be only 2 barrels (62 gallons) per batch, with 4 fermenters running at a time on a two week cycle. The brewery will not have a tasting room or taps and is not really open to the public though we will sell sealed, conditioned, bottles to be drunk at home. Due to our small size our brewery will be able to self distribute our 22oz bottles, allowing Moonshrimp Brewing to place and market our beer ourselves at choice locations in the PDX area. Moonshrimp Brewing will open with a product line of three year round beers, a Wit, a Dark Pale Ale, and an IPA, and will add special and seasonal releases such as a fresh hopped IPA and a high gravity oak aged special once the brewery is a little more established.
We will be purchasing all new equipment for any piece that comes into contact with the beer to prevent contamination from barley malt. Also, no gluten in any form will be allowed onto the brewery property while no food of any kind will be allowed in the brewing or bottling area. When we say gluten-free, we mean it!
What We Need to Launch!
Moonshrimp has a home with the lease all signed and payments down, but we need hardware, plumbing, equipment, licenses and supplies. The biggest expense is the brewing hardware itself. Though Brewer Dan can and has built some of the equipment himself, 70 gallon stainless steel fermenters are a bit beyond his construction abilities and come with a bit of a price tag at $1400 each.
What will the money go towards?
Your donations will be used directly to build the brewery! Boil kettle, mash tun, and fermenters all need to be purchased, sewer, water and gas lines need to be built, walls painted, doors hung, and supplies such as grain, hops, yeast, sugar and sterilizer need to be ordered. None of the money goes into Dan's pocket or his personal bills. Along with more money from other sources (including Dan's pocket), all funds from Kickstarter will all be spent directly on the brewery, though of course a little bit will go into rewards and shipping.
Environmental and Economical Responsibility:
Where we spend our money and how we conduct our lives has an impact on the world and Moonshrimp Brewing aims to make this impact a positive one. Whenever possible, all supplies are being bought from local growers and manufactures who treat both the environment and their workers with respect while keeping money closer to home. The brewing hardware and the beer bottles are manufactured locally, the hops are grown in Oregon and Washington and the fermentation grain and sugar base to make the beer itself comes from Colorado and Idaho. Even the business cards are printed right here in town from Nitroprint on recycled card stock.
The brewery will use good practices to reduce the impact on the environment such as skylights to minimize electrical lightling, recirculating cleaners to avoid large wastewater volumes, on site bioremediation of brewery waste and possibly even using rainwater to flush the toilet (that one is still under investigation but sounds like a great idea).
How to pledge:
Pledging to a Kickstarter project is very easy but there are a couple of things that you need, the first is a Kickstarter account. It takes about 20 seconds to sign up, is free, and all you need is an e-mail account.
- Click the reward that you want or the "Back this Project" button on the top
- Make a Kickstarter account (easy and free)
- Pledge and choose reward
- Give financial info to Amazon
- Share this page with friends and neighbors
The only thing you need is an e-mail address and a credit or debit card to use with amazon.com, which handles the financial processing side. You only get charged if the funding campaign reaches its goal, if it doesn't no money is collected and Moonshrimp Brewing gets nothing. You will only receive e-mails related to projects you support (including details about receiving your rewards for supporting this project once its funded). Click the green button on the top to get started and become a backer!
Risks and challenges
Just like any new business, there is a lot that goes into starting a brewery.
Starting a brewery is a difficult process and must be licensed by the federal government, the state and the local city/county government. All of these licenses are required and if they deny our application we will have big problems but as our location was licensed to be a wine bar in the past I don't think that is likely.
The only other big problem we will face is raising enough money to start and making enough beer to keep our customers happy and the bills paid. The Kickstarter rewards have been fully sourced so there should be little problem getting our rewards to the backers as soon as possible.Learn about accountability on Kickstarter
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