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Refreshing ergonomic design with high performance features. Easier to hold, control, squeeze and clean. BPA Free. Read more

Tampa, FL Product Design
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$4,095
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Funding Unsuccessful

This project's funding goal was not reached on May 3, 2014.

Refreshing ergonomic design with high performance features. Easier to hold, control, squeeze and clean. BPA Free.

Tampa, FL Product Design
Share this project

About this project

OUR PRODUCT

RELAJ began with the mission of creating an ergonomic water bottle that is easier and safer to use, allowing you to “tip the bottle, not your head” when hydrating.  High performance features were built in, using quality BPA-Free plastics.   With your help, we hope to soon be selling the RELAJ bottles in a store near you!    

OUR STORY

The wheels of RELAJ began turning in 2007 when Alex, co-founder and son of principal owners Bruce and Becky, got his first road bike.   One day, while watching the 2008 Tour de France, Alex noticed a racer fumble for a moment while drinking and commented, "Why doesn't someone invent a bottle that's easier to drink from?" adding, "When I drink, I have to tip my head back, and then I can't see the road."

We soon discovered all the sports water bottles out there had the same design flaws: their wide top caps with short, stubby center spouts force your head to rise when drinking, particularly as liquid levels decrease.  And their chunky bodies make them more difficult to hold and control; and in many cases hard to squeeze and clean.  We set out to change that.

PRODUCT FEATURES

SHAPED FOR SAFETY

The RELAJ tapered shape and flexible spout let you tip the bottle away from your face for an unobstructed view while hydrating.

EASIER TO HOLD AND CONTROL

The RELAJ is contoured to securely fit in your hand.  The ergonomic curves and textured grip area make it easier to hold and less likely to be dropped.  

 EASIER TO SQUEEZE

The RELAJ is surprisingly easy to squeeze.  High end, durable materials are used - so the bottle can be produced with a very thin wall, allowing for greater flexibility.

 
SOFT COMFORTABLE SPOUT:

The RELAJ top cap has a soft flexible tip, providing a cushioned feel against your mouth and teeth. The inner swirl design allows for strong water flow, even if the tip is flexed. The cap easily twists on and off the bottle; and uses a quarter-turn to open/close water flow.

 STRONG WATER FLOW

The RELAJ dispenses water quickly, precisely and with minimal effort. The large water channels inside the spout and squeezable grip area let you easily squeeze as much or as little water as you want.  

STOPS SPILLS:

The bottle’s LeakLock Valve stops unwanted splashes and spills, even if the bottle is accidentally dropped or knocked over while top is in open position.   

FITS STANDARD BIKE CAGES AND CUP HOLDERS:

EASIER TO CLEAN:

The RELAJ completely disassembles so you can easily clean those hard to reach places where unwanted mold and bacteria like to grow - inside the top cap and at the very bottom of the bottle.  All parts are also Dishwasher Safe – All Racks.  

ODORLESS, TASTELESS, BPA-FREE MATERIALS: 

The RELAJ is made with Odorless, Tasteless, High Quality Plastics - and is completely BPA free.   It is also fatty-acid safe, meaning plastics won’t break down when filling with liquids or mixes containing dairy. 

CONTEMPORARY STYLE 

 RELAJ is the modern look of hydration - an intriguing combination of artistic style and modern ergonomics. 

OUR DESIGN

We partnered with JAM Proactive, an IDSA award winning product engineering firm specializing in ergonomic design, to help us redesign the traditional water bottle. The process began with several design renderings, visually representing a complete departure from the current water bottle.  We wanted a bottle that looked amazing. 

CAD drawings set forth the inner science of the bottle (patented and additional patents pending), providing a glimpse of how the bottle would work in actual use. For example, below you can see the inner vortex design of the spout, which was designed to assure strong water flow, even when the flexible tip is bent at sharp angles. 

With insights gained from our initial designs, continued refinements were made to achieve the level of perfection we sought.  Over a five year period, tools were completed for two distinct water bottles based on our patented designs, as pictured below. 

OUR SCHEDULE

We want you to have your new RELAJ bottles ahead of summer.  Here’s our plan to do that:

Your Rewards will Help to Get Us to the Finish Line

We have worked to perfect the anatomy, functionality and materials used to produce the ultimate water bottle - and are now ready to get KickStarting!  Your pledges of help will be spent paying off the tooling and procuring our first production run for the new RELAJ Shape. 

We can’t wait to ship you the newest and coolest water bottle you have ever had - at a discounted price, with Free Shipping in the USA - to thank you for your faith in our vision of making the world just a little safer and more enjoyable. 

Help us Spread the Word

Your Kickstarter support is hugely appreciated.  It would be awesome if you could help us spread the RELAJ story by sharing our video with your friends.  We’re also on Facebook (RELAJ.USA) and would love to hear from you.  Thanks!  Bruce

Risks and challenges

We have done our best to mitigate the risks and challenges for this project. We have completed final product testing and are very excited with the results. We have worked with our manufacturer to ensure appropriate quality control measures are in place, and have also hired a third party QC company to perform random testing of the product prior to shipment. We also worked closely with our manufacturer to lay out a realistic timeline; and have factored in extra time to allow for any issues that may arise during production or shipment.

That said, there are inherent risks of process delays. We have regular meetings planned with our manufacturer throughout the campaign to ensure the fulfillment timeline stays true.

Learn about accountability on Kickstarter

FAQ

  • The plastics used in the Relaj bottles allows for very hot liquids to be used without damaging the bottles. However there are key points to note:

    1. The bottles are not insulated, so liquids will not stay hot for long.
    2. The bottles have very thin walls, so will be hot to the touch.
    3. Because the bottles "squeeze" water, the water may come out faster than if you were to sip from a cup - so it is important to squeeze carefully so you don't get too much hot water in your mouth.

    Last updated:
  • Relaj Pro (clear bottle with black grips):
    - Volume: 23 ounces (700 ml)
    - Height: 10 1/8 inches (257 mm)

    Relaj Shape (smoke bottle with neon green trim and logos):
    - Volume: 22 ounces (650 ml)
    - Height: 9 5/8 inches (245 ml)

    Last updated:
  • Removable Ice Stick: Included in Pro; Not Included in Shape
    Grips: Soft, black "rubberized" grips included in the Pro; not the Shape.
    Water Flow: The Shape flows stronger water than the Pro.
    Color: The Pro is clear with black grips. The Shape is a transparent smoke color with neon green top cap trim and logos

    Volume: Pro: 23 ounce (700 ml); Shape = 22 ounces (650 ml)
    Height: Pro: 10 1/8 inch (257 mm); Shape = 9 5/8 inch (245 mm)

    Note to Cyclists: The Shape's strong water flow makes it especially attractive for cyclists.

    Last updated:

Rewards

  • You selected
    $1 reward

    0 backers

    Thank you for helping us launch the RELAJ water bottle - you are awesome!

    Estimated delivery:
  • You selected
    $25 reward

    16 backers

    SHAPE SET- 2 RELAJ Shape water bottles. Translucent smoke with neon green trim and logos. 22 ounces.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $30 reward

    29 backers Limited (371 left of 400)

    SHAPE AND PRO SET: 1 RELAJ Shape water bottle - smoke with neon green trim, 22 oz. 1 RELAJ Pro water bottle with black rubberized inset grips and sky blue ice stick - clear, 24 oz.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $35 reward

    16 backers Limited (384 left of 400)

    PRO SET - 2 RELAJ Pro water bottles. Clear with black rubberized grips and sky-blue ice-stick. 24 ounces.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $55 reward

    10 backers Limited (240 left of 250)

    SHAPE SET AND PRO SET - Two RELAJ Shape smoke water bottles with neon green trim and logos - 22 oz + two RELAJ Pro clear water bottles with black rubberized inset grips and sky blue ice stick - 24 oz..

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $90 reward

    0 backers

    Limited Edition RELAJ WINDBREAKER JACKET - Lightweight, Kickstarter Exclusive - perfect for layering, great for all outdoors use. Multiple men and women sizes.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $125 reward

    0 backers

    Limited Edition RELAJ CYCLING KIT - Kickstarter Exclusive jersey and bib set. CoolMax jersey wicks moisture and Lycra bib stretches for comfort. Multiple men and women sizes.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $125 reward

    0 backers Limited (100 left of 100)

    PELATON PACKAGE - Limited Edition RELAJ Windbreaker Jacket + two RELAJ Shape smoke water bottles with neon green trim and logos, 22 oz. + two RELAJ Pro clear water bottles with black rubberized inset grips and sky blue ice sticks, 24 oz.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $160 reward

    2 backers Limited (98 left of 100)

    ULTIMATE PACKAGE - Limited Edition RELAJ Cycling kit + two RELAJ Shape smoke water bottles with neon green trim and logos, 22 oz. + two RELAJ Pro clear water bottles with black rubberized inset grips and sky blue ice sticks, 24 oz.

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (45 days)