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Our mission is to prove that there is a smarter and more sustainable way to consume goods, with no compromise on design and quality.
Our mission is to prove that there is a smarter and more sustainable way to consume goods, with no compromise on design and quality.
Our mission is to prove that there is a smarter and more sustainable way to consume goods, with no compromise on design and quality.
858 backers pledged $307,080 to help bring this project to life.

About

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AWAKE - FRENCH DESIGNER WATCH TO END OCEAN PLASTIC POLLUTION

$307,080

858

 A watch build to last, made to follow you anywhere, anytime.

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Our mission is to prove that there is a smarter and more sustainable way to consume goods. We want to show that we can create objects with innovative design and very high quality, while still limiting our environmental impact as much as possible. And give people the opportunity to make a difference. 

We see our customers as ambassadors for change, who reject disposable products and planned obsolescence, and who are eager to preserve the planet for future generations. Our watch will acccompany them everywhere, and will testify to these shared values.

Sustainability is at the core of everything we do. From initial design to production, every decision we made was driven by the desire to minimize the environmental impact, by reusing existing materials and using the cleanest technologies, while limiting transport to the maximum.   

We've created an all new process. The fabric we use for the strap is made from plastic waste, which has been collected from South East Asian seas and Japan. We turn the plastic into pellets, and then into nylon yarn. We create our straps directly from rolls of this material, which is made using no chemical dyes, and is certified by the Global Recycled Standard label. This strap has a story to tell, and that is why we called it "Phoenix".  

Vegetable tanned leather strap  

Because we wanted to avoid chemicals, we opted for a vegetable tanning process. This means the leather looks more natural, and has no (useless) chemical protection, but rather guarantees the development of a nice and unique patina, over time. Our leather straps are made by a French company with the finest Italian leather.

Natural rubber strap  

Made from 100% natural rubber, it is strong, flexible and completely waterproof. Natural rubber can have a "rubbery" smell, so we mix a light vanilla scent into the rubber mixture to keep it smelling good. Made to withstand the elements, natural rubbers offer unmatched durability and comfort for the active wearer and is perfect for any adventure.

316L recycled stainless steel Mesh strap  

A metal bracelet for a watch is a must, we have worked with our partners to come up with a fantastic bracelet for these watches. It is made of 316L stainless steel. It has pins all the way to make it super flexible and highly adjustable. The clasp locking mechanisms is a double button system with pin adjustment, for a greater range of sizes. This strap is very resistant, comfortable, and gives the watch an awesome vintage look.

Quick release system  

All our straps have a quick release system to allow you to change the strap in less than 10 seconds. Smart and easy.

Our goal to create the most sustainable watch ever doesn’t mean we had to fall into the caricature. Our inspiration comes from natural forms, shapes and textures, and the sustainability is reflected through our industrial processes.  

The hardest part has been the dial, as we wanted it to be pure, but not boring. Designed with a 3D shape inspired by ocean seabed and mountain terrain, its texture is a reminder of the organic side of our design. We made a large number of tests to get the final colors : navy blue (limited edition), electric blue, khaki green, sequoia brown and grey-to-black. Their reflections are just beautiful, going from something very discrete to something much more vivid, depending on the light and the angle.  

Adapted to watches, solar technology provides unbeatable performances on many aspects.   

It’s powered by nature. Light is a free, natural and unlimited energy. Our movement absorbs this energy from everywhere, outside or inside, and brings life to our watches, just as the sun does for humans. 

It’s easy going. Three hours wear on your wrist will provide up to six months of power reserve, without any light. In simple words: it’s perpetual energy on your wrist.

It’s sustainable. No disposable battery, so minimal impact. 

It’s service-free, which means no extra cost.

Our solar movement is made in Japan by company owned by Seiko. Which means a perfect accuracy, and à 99,5% reliability rate

What else could we expect?

Our watch definitely focuses on accentuating emotional expression and natural impression. In the end, we’ve made a watch that highlights the successful combination of design and sustainability. And above all, made to last.  

Water Resistance to 100M  

This means you can live with your watch on. You’ll never have to ask yourself if you should take it off not. Totally life-proof.

K1 Dome glass  

The K1 is a premium material which offers increased durability and scratch resistance compared to standard mineral or plastic glass. It is also easier to recycle than saphir crystal. We applied an anti-reflective coating to the inner side of the crystal to minimize glare.

SuperLuminova ®  

Hands and hour markers has been coated withC1 SuperLuminova ®, a luminescent paint which increases the visibility when the light comes down while giving a beautiful look in the dark.

For us, just as for most people, the experience of a product starts with the box: we wanted it to transmit our values at first glance. 100% recycled and recyclable FSC paper, even though you won't want to throw it away. It's 15% lighter than a standard box, with the same volume, and this allows us to optimize our carbon impact.

Black Reef - Limited Edition

Black case, Electric Blue dial, 36 or 40mm

2 straps included: Phoenix and Natural Rubber

Engraved case back XX/200

Deep Blue - A Tribute to Oceans  

Black case, Navy Blue dial, 40mm, 3 straps included: Phoenix Blue, natural Rubber Blue, and vegetable tanned Leather Blue. Engraved case back X/99 (choose your number on a first come first served basis).

Exclusively made for our launch on Kickstarter. Not available after...

We like people who are deeply involved in making our planet a cleaner world. This is how we met the Trash Hero guys, who are doing a fantastic job across the world to create sustainable, community-based projects that remove existing waste, and reduce future waste by inspiring long-term behavior change. Their action is just amazing, as they’ve already removed 408 tons of trash with the help of 63 000 volunteers.   

As we share the same values, we wanted to give them our support to develop their organization and increase their impact. It will result 160 beach clean-up that will allow to remove more than 17 tons of trash from oceans.

Trash heroes from Trash Hero

Hi Guys, this is Lilian and Fred, Awake founders. We started this journey 2 years ago after we met while we were travelling in Asia. From this encounter was born a strong friendship. Among other common interests, sustainability was something that brought us to more serious conversations. "Why is there so much pollution everywhere, threatening the places we love? Can we do something about it ?"  

Low quality goods and planned obsolescence have created more products than we ever needed. Over the past ten years, we've produced more plastic than during all of the last century. With more than 22 000 tons of plastic waste entering our oceans every day, this issue isn't going away any time soon. There must be a better way to produce and consume goods! We decided to take a stance at it and tackle the problem. This is why we put sustainability and ethics at the core of everything we do. Being both watch enthusiasts was the opportunity to start with a product we love, but also an object that could become a sign of recognition for a community of people sharing the same sustainable values.

Risks and challenges

Delivery time: In manufacturing, there's always a risk that suppliers do not deliver on time. We've been working with our watch manufacturer through many production runs and we haven't had any significant problems. Still, we've added some buffer into our lead time to account for this possibility. We will be extremely hands on with our suppliers to ensure that everything is moving forward smoothly!

Customs: Some countries are known for being very slow with customs, and you probably know if you live in one. We're sorry that we can't put a magic stamp on our packages to help them get through faster.

We'll update you frequently about our progress, and if there are any blips along the way, we'll let you know! But count on us to do the job...

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    SUPPORTERS

    Thank you for your support. It really means a lot to us. You pledge gives you the right to join the community and a virtual hug from the team :)

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    45 backers
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  2. Select this reward

    Pledge US$ 229 or more About US$ 229

    1 SUPER EARLY BIRD (34% DISCOUNT)

    229$ / 199€ (-34% of reg. price 349$ / 299€)

    INCLUDED:

    - 1 AWAKE WATCH with Phoenix fabric strap
    - Confirm version and size (36 or 40mm) later

    PLEASE UPDATE your pledge amount based on the strap(s) you want.

    OPTIONS:

    • Add 25$ / 22€ per natural rubber strap
    • Add 39$ / 35€ per premium leather strap
    • Add 49$ / 42€ per mesh strap
    • Add 59$ / 50€ for 2 straps of your choice (confirm later)
    • Add 79$ / 69€ for 3 straps of your choice (confirm later)

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    Ships to Anywhere in the world
    Limited 392 backers
    $
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  3. Reward no longer available

    Pledge US$ 249 or more About US$ 249

    1 AWAKE WATCH (29% DISCOUNT)

    249$ / 215€ (-29% of reg. price 349$ / 299€)

    INCLUDED:

    - 1 AWAKE WATCH with Phoenix fabric strap
    - Confirm version and size (36 or 40mm) later

    PLEASE UPDATE your pledge amount based on the strap(s) you want.

    OPTIONS:

    • Add 25$ / 22€ per natural rubber strap
    • Add 39$ / 35€ per premium leather strap
    • Add 49$ / 42€ per mesh strap
    • Add 59$ / 50€ for 2 straps of your choice (confirm later)
    • Add 79$ / 69€ for 3 straps of your choice (confirm later)

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 83 backers
    $
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  4. Select this reward

    Pledge US$ 299 or more About US$ 299

    1 BLACK REEF LIMITED EDITION

    299$ / 259€

    INCLUDED :

    - 1 AWAKE WATCH BLACK REEF 40MM OR 36MM
    - 1 Phoenix fabric strap
    - 1 additional Natural Rubber strap
    - Engraving X/200
    - Not available after Kickstarter

    PLEASE UPDATE your pledge amount based on the strap(s) you want. You will confirm your choice of straps later.

    OPTIONS:

    • Add 25$ / 22€ per natural rubber strap
    • Add 39$ / 35€ per premium leather strap
    • Add 49$ / 42€ per mesh strap
    • Add 59$ / 50€ for 2 straps of your choice
    • Add 79$ / 69€ for 3 straps of your choice

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 143 backers
    $
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  5. Reward no longer available

    Pledge US$ 329 or more About US$ 329

    1 DEEP BLUE LIMITED EDITION 40MM

    329$ / 279€

    INCLUDED :

    - 1 AWAKE WATCH DEEP BLUE - A TRIBUTE TO OCEANS
    - 1 Phoenix fabric strap
    - 1 additional natural Rubber strap
    - 1 additional premium Leather strap
    - Engraving - choose your number X/99 (first come first served basis)
    - Not available after KIckstarter

    PLEASE UPDATE your pledge amount based on the strap(s) you want.

    OPTIONS:

    • Add 25$ / 22€ per natural rubber strap
    • Add 39$ / 35€ per premium leather strap
    • Add 49$ / 42€ per mesh strap
    • Add 59$ / 50€ for 2 straps of your choice (confirm later)
    • Add 79$ / 69€ for 3 straps of your choice (confirm later)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 97 backers
    $
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  6. Select this reward

    Pledge US$ 439 or more About US$ 439

    2 SUPER EARLY BIRD (37% DISCOUNT)

    439$ / 379€ (-37% of reg. price 699$ / 599€)

    INCLUDED:

    - 2 AWAKE WATCHES with Phoenix fabric straps
    - Confirm versions and sizes (36 or 40mm) later

    PLEASE UPDATE your pledge amount based on the strap(s) you want.

    OPTIONS:

    • Add 25$ / 22€ per natural rubber strap
    • Add 39$ / 35€ per premium leather strap
    • Add 49$ / 42€ per mesh strap
    • Add 59$ / 56€ for 2 straps of your choice (choose later)
    • Add 79$ / 69€ for 3 straps of your choice (choose later)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 57 backers
    $
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  7. Reward no longer available

    Pledge US$ 469 or more About US$ 469

    2 AWAKE WATCHES (33% DISCOUNT)

    469$ / 399€ (-33% of reg. price 699$ / 599€)

    INCLUDED:

    - 2 AWAKE WATCHES with Phoenix fabric straps
    - Confirm versions and sizes (36 or 40mm) later

    PLEASE UPDATE your pledge amount based on the strap(s) you want.

    OPTIONS:

    • Add 25$ / 22€ per natural rubber strap
    • Add 39$ / 35€ per premium leather strap
    • Add 49$ / 42€ per mesh strap
    • Add 59$ / 50€ for 2 straps of your choice (choose later)
    • Add 79$ / 69€ for 3 straps of your choice (choose later)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $
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  8. Select this reward

    Pledge US$ 659 or more About US$ 659

    3 AWAKE WATCHES (37% DISCOUNT)

    659$ / 569€ (-37% of reg. price 1,049$ / 899€)

    INCLUDED:

    - 3 AWAKE WATCHES with Phoenix fabric straps
    - Confirm versions and sizes (36 or 40mm) later

    PLEASE UPDATE your pledge amount based on the strap(s) you want.

    OPTIONS:

    • Add 25$ / 22€ per natural rubber strap
    • Add 39$ / 35€ per premium leather strap
    • Add 49$ / 42€ per mesh strap
    • Add 59$ / 50€ for 2 straps of your choice (choose later)
    • Add 79$ / 69€ for 3 straps of your choice (choose later)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
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  9. Select this reward

    Pledge US$ 899 or more About US$ 899

    ORIGINS COLLECTION SET (40% DISCOUNT)

    899$ / 779€ (-40% of reg. price 1,499$ / 1,290€)

    INCLUDED:

    - ALL 4 AWAKE WATCHES with Phoenix fabric straps
    - 4 additional natural Rubber or premium Leather straps (confirm later)
    - Confirm sizes (36 or 40mm) later

    PLEASE UPDATE your pledge amount based on the strap(s) you want.

    OPTIONS:

    • Add 25$ / 22€ per natural rubber strap
    • Add 39$ / 35€ per premium leather strap
    • Add 49$ / 42€ per mesh strap
    • Add 59$ / 56€ for 2 straps of your choice (choose later)
    • Add 79$ / 69€ for 3 straps of your choice (choose later)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    $
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  10. Select this reward

    Pledge US$ 9,999 or more About US$ 9,999

    50 WATCHES PRO RESELLER ORDER

    50 AWAKE WATCHES with Phoenix fabric straps
    Confirm sizes later

    9,999$ / 8,599€ (-43% of reg. price 17,450$ / 14,999€)

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    Ships to Anywhere in the world
    5 backers
    $
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Funding period

- (31 days)