What is Watermark is about?
Watermark Brewing Co. was founded by three individuals who each developed their own individual skill set, came together, and turned their passion into a career. Spending countless hours around a boiling kettle of wort, they began to wonder, "what if", "could we" or "should we open a brewery"? In less than a year, the founders have: finalized countless recipes, executed their business plan, secured funding from a commercial lender, and purchased property from the village of Stevensville. Watermark is now on the cusp of opening it's doors this spring.
We don't take ourselves very seriously, but we take what we do seriously.
Watermark Brewing Co. has a 5bbl Brewhouse currently being built by Systech Stainless out of Columbus, OH and Craft Automation out of Kalamazoo, MI. We plan to house our system inside our 5250 square foot brewery that is currently being built by CPM Construction out of St. Joseph, MI. We will also have a 1900 square foot covered patio, along with a spacious beer garden to enjoy libations. The site is located at 5781 St. Joseph, Ave Stevensville, MI 49127
You can plan on enjoying a variety of different styles of beer, as we plan to introduce new recipes regularly inside our taproom.
What will Watermark do for Stevensville, MI?
Watermark will to be a central hub for conversation, laughter, storytelling and cultural arts within the downtown Stevensville corridor. We want to offer not only an unique product, but also a memorable experience. We want our clientele to have a comfortable meeting place where they can have a conversation with friends and family, and maybe meet some new ones. Our taproom, covered patio, and bonfire in the beer garden are designed to feel just like home. We want to be your oasis between the copious amounts of wineries, and the vast amount beaches. We also plan on collaborating and helping support the local community driven organizations.
What will the Kickstarter campaign fund?
Our goal is to raise $6000 so that we can purchase a Crowler Machine, and two pallets of 32oz cans with lids. We decided on the Crowler because we often found ourselves unable to finish the entire 64oz Growler provided at most other breweries. The Crowler will also will extend the life of beer, and keep the beer carbonated longer.
We especially like to enjoy beer around a bonfire, and want to share that experience within the lush outdoors of our beer garden. Any funds that exceed our goal, will go directly to outfitting our beer garden. Our hope is to provide an outdoor area that is inhabited by our patrons as many months out of the year as mother nature will allow.
- Ghostmeal - Oatmeal Pale Ale - 4.5% - Wet your beak in our sessionable oatmeal pale ale that is so light, it's ghostly w/ a strong presence of fruity aromatic hops.
- Melon Heads - Berliner Weisse - 3.5% - Everyone loves an urban legend. This beer is light, refreshing, tart and sour...not for everybody.
- Pipestone - Robust Porter - 5.6% - Put your long sleeve shirt on and cozy up to a campfire all year round with the sweet, deep robust porter.
- Karner Blue - Saison - 6.2% - Get cultured with our Belgian inspired farmhouse. This beer is light, estery w/ champagne like qualities.
- Leisure Pils - Pilsner - 4.5% - Relax with the style of beer your grand pappy grew up drinking.
- Heilung - Hefeweizen - 4.4% - Cure yourself with our interpretation of a traditional German wheat beer.
- Regatta - India Pale Ale - 6.8% - Something you are probably familiar with, our choice Tropical Style IPA. Not too bitter, not too malty, fruity on the tongue and nose.
- UglyFace - India Pale Ale - 8% - Belly up to the bar and wait your turn. This beer will be different every time you are lucky enough to get a taste. A malt bill that gives it a firm foundation and a ridiculous amount of hop additions.
- Vibes - Stout - 8% - Expect the unexpected when sipping our Vibes recipe. Sweet like a kiss on the cheek from your grandmother.
- Nocturnus - American Imperial Stout - 11% - Warm up in the cold winter months with this boozy stout. You will find notes of coffee, cocoa nibs w/ a hint of smoke.
David Cockell, Justin Schaul and Chris Mason met one another in the summer of 2014 through the means of sailing on Lake Michigan and a local homebrewers club. The three have been brewing and building the idea Watermark every since they first met. After countless brews out in the cold, long nights business planning and the approval from their commercial lender as well as the Village of Steveville, their plans have come to fruition sooner than expected.
David Cockell hails from the Greater Detroit area, graduated from Purdue University studying Biochemistry and works in a Chem lab in St. Joseph, MI. David has been sailing on the Great Lakes the majority of his life. David will be in charge of quality control and oversee all brewing. David was wearing a Bell's Brewery t-shirt, asked if he liked beer and was quickly invited to join forces when he revealed he was a biochemist.
Justin Schaul is from Wauconda, IL, just outside of Chicago, graduated from Michigan State University with a degree in Hospitality and has been working with our friends at Arclight Brewing Co., in Watervliet, MI. Justin is a jack of all trades individual who will also be brewing but will be charge of the front of house, taproom experience. Justin moved to Michigan to begin growing hops on a commercial scale but put his plans on hold when Watermark became a reality.
Chris Mason is native to Stevensville, MI, graduated from Anderson University with a degree in Marketing Communications and learned a vast majority of his knowledge of the craft brewing industry while working at West Lakeview Liquors in Chicago, IL. While Chris was moving back to Berrien County from Chicago, he was introduced to Justin through a mutual friend. Chris will be in charge of branding, networking and marketing. David, Justin and Chris all met within the matter of a week, brewed a batch of extract beer and have been hustling ever since to open a brewery in Stevensville.
Risks and challenges
Like in any small business, there are a variety of risks that you face leading up to opening, and running a day-to-day operation. When it comes to opening a brewery and building a new facility, those risks become even more apparent and challenging; under capitalization, permitting, legislature approval, zoning and poor management to name a few.
We feel that with the support of the community, specifically the Village of Stevensville, we can overcome and anticipate almost any hurdles that we may face. After months of honing our product, finding the right location and deciding on a brand, we felt it was our chance to share with the community what we have to offer. Watermark plans on taking whatever steps necessary to maintain momentum, and serve the local community the beer it has been waiting for.Learn about accountability on Kickstarter
- (58 days)