Share this project

Done

Share this project

Done
Watermark Brewing Co. needs your help so they can offer the masses fresh to-go beer in a rational 32oz serving size.
106 backers pledged $9,845 to help bring this project to life.

About

Watermark Brewing Co. - Operation Fiscal Jackhammer project video thumbnail
Replay with sound
Play with
sound

$9,845

106

What is Watermark is about?

Watermark Brewing Co. was founded by three individuals who each developed their own individual skill set, came together, and turned their passion into a career. Spending countless hours around a boiling kettle of wort, they began to wonder, "what if", "could we" or "should we open a brewery"? In less than a year, the founders have: finalized countless recipes, executed their business plan, secured funding from a commercial lender, and purchased property from the village of Stevensville. Watermark is now on the cusp of opening it's doors this spring.

We don't take ourselves very seriously, but we take what we do seriously. 

Watermark Brewing Co. has a 5bbl Brewhouse currently being built by Systech Stainless out of Columbus, OH and Craft Automation out of Kalamazoo, MI. We plan to house our system inside our 5250 square foot brewery that is currently being built by CPM Construction out of St. Joseph, MI. We will also have a 1900 square foot covered patio, along with a spacious beer garden to enjoy libations. The site is located at 5781 St. Joseph, Ave Stevensville, MI 49127

You can plan on enjoying a variety of different styles of beer, as we plan to introduce new recipes regularly inside our taproom.

Check out our friends at Final Gravity Brewing and Arclight Brewing.

Justin Schaul, Chris Mason, David Cockell
Justin Schaul, Chris Mason, David Cockell

What will Watermark do for Stevensville, MI?

Watermark will to be a central hub for conversation, laughter, storytelling and cultural arts within the downtown Stevensville corridor. We want to offer not only an unique product, but also a memorable experience. We want our clientele to have a comfortable meeting place where they can have a conversation with friends and family, and maybe meet some new ones. Our taproom, covered patio, and bonfire in the beer garden are designed to feel just like home. We want to be your oasis between the copious amounts of wineries, and the vast amount beaches. We also plan on collaborating and helping support the local community driven organizations.

Groundbreaking Tasting
Groundbreaking Tasting

What will the Kickstarter campaign fund?

Our goal is to raise $6000 so that we can purchase a Crowler Machine, and two pallets of 32oz cans with lids. We decided on the Crowler because we often found ourselves unable to finish the entire 64oz Growler provided at most other breweries. The Crowler will also will extend the life of beer, and keep the beer carbonated longer.

We especially like to enjoy beer around a bonfire, and want to share that experience within the lush outdoors of our beer garden. Any funds that exceed our goal, will go directly to outfitting our beer garden. Our hope is to provide an outdoor area that is inhabited by our patrons as many months out of the year as mother nature will allow.

Watermark Brewing Co. Location
Watermark Brewing Co. Location

The Dream Team of Beer Lineups:  

  • Ghostmeal - Oatmeal Pale Ale - 4.5% - Wet your beak in our sessionable oatmeal pale ale that is so light, it's ghostly w/ a strong presence of fruity aromatic hops.
  • Melon Heads - Berliner Weisse - 3.5% - Everyone loves an urban legend. This beer is light, refreshing, tart and sour...not for everybody.
  • Pipestone - Robust Porter - 5.6% - Put your long sleeve shirt on and cozy up to a campfire all year round with the sweet, deep robust porter.
  • Karner Blue - Saison - 6.2% - Get cultured with our Belgian inspired farmhouse. This beer is light, estery w/ champagne like qualities.
  • Leisure Pils - Pilsner - 4.5% - Relax with the style of beer your grand pappy grew up drinking.
  • Heilung - Hefeweizen - 4.4% - Cure yourself with our interpretation of a traditional German wheat beer.
  • Regatta - India Pale Ale - 6.8% - Something you are probably familiar with, our choice Tropical Style IPA. Not too bitter, not too malty, fruity on the tongue and nose.
  • UglyFace - India Pale Ale - 8% - Belly up to the bar and wait your turn. This beer will be different every time you are lucky enough to get a taste. A malt bill that gives it a firm foundation and a ridiculous amount of hop additions. 
  • Vibes - Stout - 8% - Expect the unexpected when sipping our Vibes recipe. Sweet like a kiss on the cheek from your grandmother.
  • Nocturnus - American Imperial Stout - 11% - Warm up in the cold winter months with this boozy stout. You will find notes of coffee, cocoa nibs w/ a hint of smoke.
12oz snifter
12oz snifter
Expected Mug Club Etching
Expected Mug Club Etching
   

Biography:

David Cockell, Justin Schaul and Chris Mason met one another in the summer of 2014 through the means of sailing on Lake Michigan and a local homebrewers club. The three have been brewing and building the idea Watermark every since they first met. After countless brews out in the cold, long nights business planning and the approval from their commercial lender as well as the Village of Steveville, their plans have come to fruition sooner than expected.

David Cockell hails from the Greater Detroit area, graduated from Purdue University studying Biochemistry and works in a Chem lab in St. Joseph, MI. David has been sailing on the Great Lakes the majority of his life. David will be in charge of quality control and oversee all brewing. David was wearing a Bell's Brewery t-shirt, asked if he liked beer and was quickly invited to join forces when he revealed he was a biochemist.

Justin Schaul is from Wauconda, IL, just outside of Chicago, graduated from Michigan State University with a degree in Hospitality and has been working with our friends at Arclight Brewing Co., in Watervliet, MI. Justin is a jack of all trades individual who will also be brewing but will be charge of the front of house, taproom experience. Justin moved to Michigan to begin growing hops on a commercial scale but put his plans on hold when Watermark became a reality.

Chris Mason is native to Stevensville, MI, graduated from Anderson University with a degree in Marketing Communications and learned a vast majority of his knowledge of the craft brewing industry while working at West Lakeview Liquors in Chicago, IL. While Chris was moving back to Berrien County from Chicago, he was introduced to Justin through a mutual friend. Chris will be in charge of branding, networking and marketing. David, Justin and Chris all met within the matter of a week, brewed a batch of extract beer and have been hustling ever since to open a brewery in Stevensville.

Risks and challenges

Like in any small business, there are a variety of risks that you face leading up to opening, and running a day-to-day operation. When it comes to opening a brewery and building a new facility, those risks become even more apparent and challenging; under capitalization, permitting, legislature approval, zoning and poor management to name a few.

We feel that with the support of the community, specifically the Village of Stevensville, we can overcome and anticipate almost any hurdles that we may face. After months of honing our product, finding the right location and deciding on a brand, we felt it was our chance to share with the community what we have to offer. Watermark plans on taking whatever steps necessary to maintain momentum, and serve the local community the beer it has been waiting for.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    Sticker - this adhesive patch will insure your place at the cool kids table. Flaunt it, if you got it.

    Less
    Estimated delivery
    Ships to Only United States
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $10 or more About $10

    Crowler Koozie - limited edition Watermark 32oz crowler insulated koozie for your 32oz crowler can. We aren't encouraging that you drink beer on the go, we would just hate to see your crowler get warm...

    Less
    Estimated delivery
    Ships to Only United States
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $15 or more About $15

    12oz Snifter - add elegance and style to your beer presentation with a Watermark printed 12oz snifter. This footed glass features a sturdy stem to elevate any beer on your menu to a higher level of sophistication. Boasting crystal-clear clarity, this glass showcases the rich colors of your best craft beers and ales. Plus, the bowl narrows to trap foam, drawing the aromas and flavors right to the top.

    Less
    Estimated delivery
    Ships to Only United States
    12 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $25 or more About $25

    Magic Show - special guest Josh Hart plans to provide a private night of thrills with mind blowing illusions and gut busting jokes.

    Less
    Estimated delivery
    Limited 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $30 or more About $30

    Watermark T-Shirt - treat yourself with this soft American Apparel shirt as it acts as your base layer as you go about your day.

    Less
    Estimated delivery
    Ships to Only United States
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $35 or more About $35

    Soft Opening Party - invitation to our brewery, before we are even open for business. Be the first to wet your beak into our offerings. Multiple dates to choose from.

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $50 or more About $50

    Brewery Tour - join us on a journey and experience a behind the scenes look at our humble beginnings. During the tour you will receive a T-Shirt as well as Crowler Koozie.

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $75 or more About $75

    Watermark Hawaiian Shirt - get leisurely in our one of a kind embroidered Hawaiian shirt. This item epitomizes a key component to life; comfort.

    Less
    Estimated delivery
    Ships to Only United States
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $100 or more About $100

    Party Pack - party on with two 12oz snifters, two Crowler Koozies, two Stickers and two T-Shirts.

    Less
    Estimated delivery
    Ships to Only United States
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $125 or more About $125

    Lifetime Mug Club Member - get in on the ground floor and receive one of the last mug club spots.

    The Kickstarter membership includes; a t-shirt, a personalized laser etched mug that will include your name and mug number, receive 19oz inside your mug for the same price as a 16oz pour, get a discount on to-go beer, get an invite to our members only soft launch party and get first rights to special release beers.

    Less
    Estimated delivery
    Limited 52 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $200 or more About $200

    Name a Fermenter - display your fandom by personalizing one of our five 5bbl vessels that will touch the beer of thousands. This reward also includes an invite for two to our soft launch party.

    Less
    Estimated delivery
    Limited 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $225 or more About $225

    A Night Out with Watermark Brewing Co. - you and a guest will share an evening out on the town in Stevensville, at the Welcome Inn. Activities will include but are not limited to; billiards, pull-tabs, singing jukebox ballads, high fives and sauteed onions onto top one of the finest cheeseburgers.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Reward no longer available

    Pledge $250 or more About $250

    Name a Fire Pit - solidify your place within our beer garden, so when you and your chums are huddled around the embrace of a well lit fire, you have the right to say "You're welcome".

    We will fabricate a sign to your liking and embed it on the fire pit's exterior. As a kicker, we will also ask you to join us on a s'more session for you and some friends to christen the pits first flames.

    Less
    Estimated delivery
    Reward no longer available 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $400 or more About $400

    Foodie Vacation - join us on a culinary expedition with Chef Matt Brems out of Chicago, IL inside our taproom. We'll close down the brewery and invite you and five of your friends to experience a culinary getaway. Matt has a wide range of pop up kitchen food options. To accompany the fine meal, Matt will be pairing the food with our craft libations.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $1,000 or more About $1,000

    Name, Build and Brew - join us on the path from grain to glass. Help us conceptualize the beer recipe, come in to help brew, build the brand and release the beer.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (58 days)