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Think of us as your quirky local bookstore but in cyberspace. We're a monthly book subscription, delivering you hand curated titles.
Think of us as your quirky local bookstore but in cyberspace. We're a monthly book subscription, delivering you hand curated titles.
208 backers pledged $31,133 to help bring this project to life.

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$31,133

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What is [reads] ?

We are launching [reads], a book subscription service delivering unique, special and hard to find titles to your doorstep. Once a month, 2 titles –  all surprises, one flat cost.  

Our Mission

Our mission is to help people explore, experience and enjoy books on a deeper level. [reads] is a hybrid of intention and curation. A collection arranged for serendipity.

We believe in the power of the library and the bookstore as a vehicle for discovery and want to still give you that experience just packaged up and delivered to you, giving you back the gift of time.

We have designed [reads] to be a serendipitous experience that enables you to stumble across unfamiliar titles found in places you didn’t even know existed.We are offering a full sensory and tactile discovery experience that forces you to deeply connect with the stories of others and start conversations about books. Reading is a ritual that you shouldn’t live without and we want to make it as easy as possible for you to enjoy your books.

But we need your help to get on our feet! Books work great when we read them, but they work even better when they start a conversation and we want you to be part of the conversation!

Why Kickstarter?

We chose Kickstarter because it is a place that deeply supports creatives, entrepreneurs, and helps ideas come to life everyday. Not only do we hope that our Kickstarter campaign will help us get [reads] off of the ground, we think the spirit of Kickstarter is perfectly aligned with our mission. It is the best place for us to start. 

We would love for [reads] to help people re-fall in love with the magical nature of books, even more, at the end of the day [reads] about supporting authors, publishers, and creators of all sizes. The unknown, the independent, the obscure - these are the creatives we want to work with. We want to support people in the way that Kickstarter supports people. 

We believe that the large Kickstarter reach will help us to find people that love books as much as or even more than we do! We are fostering a community around [reads] and we want to use Kickstarter to build this strong community of readers.  

Where are the funds going?

Our first round of funding will be used to build out the [reads] home. We are asking for $30,000 to cover our initial book inventory, packaging, building the reads digital presence and investing in our own limited edition [reads] books. 

We will be working with authors, illustrators, and publishers to create limited edition special editions items to make our boxes something you can look forward to.  

Our long term goal for [reads] is to produce, print and publish our own books and use [reads] as the channel for releasing new books.

Why is [reads] unique?

We felt that there was a certain coldness in digital reading and amazon recommendations, and that we were searching for something more and so was our community. We were already doing our own researching and curating to find the obscure books that we love so why couldn’t we do it on a bigger scale and share it with others.

We care about books—interesting, obscure, hard to find and thought provoking books. We are sifting through, sorting, arranging and delivering books to people who are overstimulated with endless options and need an expert to point them in the right direction.


We hope to build [reads] into something that creates a conversation and community around books, and we are starting that with our monthly subscription boxes. We want to give people the chance to respond to the physicality of books in a way that is absent in digital forms— [reads] puts the human back in the role of a 'curator' and moves away from algorithms and computer generated curation.


Why is curation important?

We believe that there isn't a shortage of information, but rather a limit on our attention span. As curators it is our job to explore and select books that appreciate diverse perspectives, experiences and shared interests. 

We believe that reading is more about reading at the RIGHT time than in REAL time. As curators we are putting books in front of your noses at the RIGHT time to be reading them. 

Curating isn’t just a matter of taste, it involves building up real knowledge of the items in our care. In fact, when information comes through, it doesn’t necessarily mean that that’s the right time to engage, capture it, and share it. [reads] is curating books and then repackaging, repurposing, and broadcasting those books at the right time. 

We are not just choosing nice books. We hold a repository of knowledge about books and to spend all of the hours required immersed in the subject of reading and books. 

We are taking the hours you normally spend, or have given up spending on sifting and sorting through books and giving them back to you.

We know that peoples perception of books can be transformed by curation and the discourses surrounding it and that is why [reads] is special.


Who are we?

We are Emma and Rachael and we are building [reads] because we were doing it for each other anyways. We want to reinvent the way you experience books and reading, and take advantage of how the world has changed with the internet.

Emma writes children's books and has been teaching children for the past decade—her mother works in a bookstore and her childhood was transformed by the ritual of going to the library.

Rachael runs Human NYC a development shop that builds websites and digital experiences and is obsessed with people and books. 

We believe that together we can give you a tech savvy, and thoughtfully curated product with a human face and tactile reads.

Our Rewards 

 

 

 

 

 

 

 

 

 

 

 

 

 

Risks and challenges

Good creative costs money! Being in the tech industry for the past 7+ years, we know that design and development for a best in class online experience is where our resources need to go initially. We need to essentially build the [reads] home.

To get an 'MVP' or minimum viable product up and online so that people can successfully order [reads] boxes in an easy to use and secure way for September 2017 is our biggest challenge.

The other potential challenge with curating [reads] boxes would be the risk of sending customers books that they've already read or own, which is why we are working with authors, publishers and illustrators to produce limited, special edition books just for [reads] subscribers. We feel that with partnering with publishers and authors directly will allow us to have early access to and/or exclusive book releases.

We believe in a minimal and essential lifestyle, less is more to us. Therefore we don't want people to feel that buying books is creating waste or harming the environment, we suggest sharing [reads] boxes with friends and passing books to others after reading! Or, if you're like us, use [reads] to build your home or personal library because surrounding yourself with the right books is inspiring.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Zip file of Make your own Book kit

    We will send you an online Zip file of the Make your own book kit for you to print out and make your own book! "A Book for Books sake" designed by Elie Anderson

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    Pledge $15 or more About $15

    Make your own Book Kit

    We will send you a package with all the pages to our Make your own Book Kit " A Book for Books Sake" designed by Elie Anderson. Each package includes a Book Jacket, 25 book pages, Library Card and "How to read a book" card.

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    23 backers
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    Pledge $25 or more About $25

    [reads] map

    A map of our favorite places to read and bookstores in NYC.

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    16 backers
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    Pledge $35 or more About $35

    [reads] embroidered corduroy hat

    Fine woven corduroy hat in blue embroidered in our [reads] yellow on the front.

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    Limited 39 backers
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    Pledge $50 or more About $50

    [reads] pocket t-shirt + thank you

    Our in house designed library card pocket t-shirt and a special personalized thank you note from us.

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    Limited 24 backers
    $
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    Pledge $80 or more About $80

    Jean Jullien + [reads] canvas bag

    Our special limited edition Jean Jullien + [reads] canvas bag!

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    Limited 6 backers
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    Pledge $100 or more About $100

    [reads] canvas tote bag, hat + map

    Our Jean Jullien + [reads] canvas tote bag, fine woven corduroy cap + our [reads] bookstores map

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    Limited 37 backers
    $
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  8. Select this reward

    Pledge $120 or more About $120

    1 [reads] Box, 2 books + a tote

    This will be our limited edition box with 2 books and a Jean Jullien Tote Bag. In your [reads] box will be a special reads membership card with a reward.

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    21 backers
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    Pledge $200 or more About $200

    [reads] happy hour invite + tote + map

    A special happy hour invite to meet the founders of [reads] and talk books combined with our Jean Jullien tote bag + [reads] bookstore map

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    Limited 7 backers
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    Pledge $500 or more About $500

    Custom personal [reads] recommendation

    We’ll have a call with you, talk about your interests and reading habits and email you our recommended reads list! + a Limited Edition Jean Jullien Tote, [reads] pocket library card t-shirt

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    Limited 3 backers
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    Pledge $1,000 or more About $1,000

    [reads] read aloud

    IRL or Google Hangout: we will read you one of our favorite books outloud! Jean Jullien + [reads] tote, [reads] pocket library card t-shirt

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    Limited 0 backers
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    Pledge $1,500 or more About $1,500

    [reads] limited edition print

    [reads] 20x 30 limited edition print, framed 35mm photo taken in Marfa.

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    Ships to Only United States
    Limited 0 backers
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    Pledge $2,000 or more About $2,000

    [reads] curated office library

    Our [reads] Founders will come and visit your office, check our your library and send you a personalized list of reads based on your companies window sills and bookshelves. If you're looking for a revamp or just to get your office inspired and reading more then this is the perfect reward for you!

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    Pledge $5,000 or more About $5,000

    [reads] curated literary dinner

    [reads] will be hosting a literary dinner with a surprise guest author for you to have conversations with others about books and get to meet our founders

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    Limited 1 backer
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  15. Select this reward

    Pledge $10,000 About $10,000

    [reads] weekend away at Sylvia Lake

    [reads] will host you for a special weekend away for 2 at Sylvia Lake, stories read aloud on the boathouse.

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    Limited 1 backer
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Funding period

- (30 days)