About this project
What is [reads] ?
We are launching [reads], a book subscription service delivering unique, special and hard to find titles to your doorstep. Once a month, 2 titles – all surprises, one flat cost. ￼
Our mission is to help people explore, experience and enjoy books on a deeper level. [reads] is a hybrid of intention and curation. A collection arranged for serendipity.
We believe in the power of the library and the bookstore as a vehicle for discovery and want to still give you that experience just packaged up and delivered to you, giving you back the gift of time.
We have designed [reads] to be a serendipitous experience that enables you to stumble across unfamiliar titles found in places you didn’t even know existed.We are offering a full sensory and tactile discovery experience that forces you to deeply connect with the stories of others and start conversations about books. Reading is a ritual that you shouldn’t live without and we want to make it as easy as possible for you to enjoy your books.
But we need your help to get on our feet! Books work great when we read them, but they work even better when they start a conversation and we want you to be part of the conversation!
We chose Kickstarter because it is a place that deeply supports creatives, entrepreneurs, and helps ideas come to life everyday. Not only do we hope that our Kickstarter campaign will help us get [reads] off of the ground, we think the spirit of Kickstarter is perfectly aligned with our mission. It is the best place for us to start.
We would love for [reads] to help people re-fall in love with the magical nature of books, even more, at the end of the day [reads] about supporting authors, publishers, and creators of all sizes. The unknown, the independent, the obscure - these are the creatives we want to work with. We want to support people in the way that Kickstarter supports people.
We believe that the large Kickstarter reach will help us to find people that love books as much as or even more than we do! We are fostering a community around [reads] and we want to use Kickstarter to build this strong community of readers.
Where are the funds going?
Our first round of funding will be used to build out the [reads] home. We are asking for $30,000 to cover our initial book inventory, packaging, building the reads digital presence and investing in our own limited edition [reads] books.
We will be working with authors, illustrators, and publishers to create limited edition special editions items to make our boxes something you can look forward to.
Our long term goal for [reads] is to produce, print and publish our own books and use [reads] as the channel for releasing new books.
Why is [reads] unique?
We felt that there was a certain coldness in digital reading and amazon recommendations, and that we were searching for something more and so was our community. We were already doing our own researching and curating to find the obscure books that we love so why couldn’t we do it on a bigger scale and share it with others.
We care about books—interesting, obscure, hard to find and thought provoking books. We are sifting through, sorting, arranging and delivering books to people who are overstimulated with endless options and need an expert to point them in the right direction.
We hope to build [reads] into something that creates a conversation and community around books, and we are starting that with our monthly subscription boxes. We want to give people the chance to respond to the physicality of books in a way that is absent in digital forms— [reads] puts the human back in the role of a 'curator' and moves away from algorithms and computer generated curation.
Why is curation important?
Who are we?
We are Emma and Rachael and we are building [reads] because we were doing it for each other anyways. We want to reinvent the way you experience books and reading, and take advantage of how the world has changed with the internet.
Emma writes children's books and has been teaching children for the past decade—her mother works in a bookstore and her childhood was transformed by the ritual of going to the library.
Rachael runs Human NYC a development shop that builds websites and digital experiences and is obsessed with people and books.
We believe that together we can give you a tech savvy, and thoughtfully curated product with a human face and tactile reads.
Risks and challenges
Good creative costs money! Being in the tech industry for the past 7+ years, we know that design and development for a best in class online experience is where our resources need to go initially. We need to essentially build the [reads] home.
To get an 'MVP' or minimum viable product up and online so that people can successfully order [reads] boxes in an easy to use and secure way for September 2017 is our biggest challenge.
The other potential challenge with curating [reads] boxes would be the risk of sending customers books that they've already read or own, which is why we are working with authors, publishers and illustrators to produce limited, special edition books just for [reads] subscribers. We feel that with partnering with publishers and authors directly will allow us to have early access to and/or exclusive book releases.
We believe in a minimal and essential lifestyle, less is more to us. Therefore we don't want people to feel that buying books is creating waste or harming the environment, we suggest sharing [reads] boxes with friends and passing books to others after reading! Or, if you're like us, use [reads] to build your home or personal library because surrounding yourself with the right books is inspiring.Learn about accountability on Kickstarter
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