Project image
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$3,180
pledged of $16,500pledged of $16,500 goal
64
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, October 29 2015 1:45 PM UTC +00:00
$3,180
pledged of $16,500pledged of $16,500 goal
64
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, October 29 2015 1:45 PM UTC +00:00

About

Developed out of the desire for a more conscious, aware and intentional lifestyle, Covet: A Carolina Atelier is the embodiment of a five-year long journey. I am a self-taught seamstress/designer and have been working with home/haberdashery textiles for five years, but my true passion comes in sharing a handmade life with others. Hence, the birthplace of the idea – a place where local makers are the focus and where their work can be shared, cherished, and enjoyed by others.

I began by noticing a need in the handmade market, specifically within shops or boutiques that promoted local goods; there never seemed to be enough variety, enough artists represented or enough of a focus on artisanal, New South crafts. I then realized that I was looking for a place that I could create, with the help of talented Carolinian artists. 

After months of determining what I wanted Covet to offer, focus on, and represent in the community, I began researching artists to collaborate with, and for months I went to markets, traveled to small towns, and sought out artisans I felt best fit the Covet family. In that search, I found 13 artists who have the faith to build Covet with me. Each one of those thirteen are represented here, on the Kickstarter, and will be also presented as Covet artists in the online shop. 

Their enthusiasm and willingness to dream with me has been the momentum that has propelled me forward, and the more I collaborate and work with them, the more I know that Covet is a space that was meant to be created.  

"Atelier" is a French word, meaning "the room an artist works in." Even more so, Covet will invite viewers into that room and provide a space to re-construct the definition of “coveting” – “to have one’s heart set on” – by being a place where quality, intentional, and well-made items replace today’s disconnected consumption.

Each maker’s work included in Covet will be selected, curated with other like-minded makers, and featured with the artist as the focus, giving customers a more intimate relationship with the artist, their work, and their creative process. 

To start, every item that is sold in the online shop will have a "know your maker" link, which will provide a detailed feature on the artisan. Customers will be able to know who the artist is, what location of the Carolinas they represent, what material(s) they use in their trade, details about their process, and how they view themselves as part of the Carolinian artisan community. 

Inventory for the shop will be updated by season, with a rotation of new & old makers, in order to give the customer a variety of choices and options of products. Additionally, Covet will have seasonal pop-up markets throughout North and South Carolina, where admirers can shop the entire store in person and receive a personal experience with the handmade products. 

The inventory provided to the customers will cover a wide variety of artisanal trades, with a New South focus that highlights the heritage of traditional crafts around the Carolinas and provides a modern and fresh take on those traditions. Covet will feature items for the home, for men, for women, and for everyday life. 

Born and raised in the Piedmont of North Carolina, I find the Carolinas a unique and inspiring place. Even more so, I find the decision to focus solely on makers and artisans within the Carolinas (North & South Carolina) to be a perfect one.

I want Covet to have a regional focus, and I believe that making a platform for solely Carolinian artists will bring fresh energy and attention to the traditions and heritage within the region. Moreover, Covet's target customer is not just Carolinians, but also individuals who seek and appreciate the culture and community of handmade living that the Carolinas embody.  

It is important to me to be as transparent as possible with my Kickstarter family; below is a breakdown of how I plan to spend the campaign funding:

-- Shop Inventory: 26% of the Kickstarter funding will go towards me being able to provide customers a diverse variety and selection of inventory for two quarters.

-- Photography/Branding/Promotion: 6% of the Kickstarter funding will be invested into the company for the website, logo and video design investments already made before Kickstarter and will be used to cover the promotional costs and photography during and after the campaign.

-- Kickstarter Rewards + Shipping: 33% of the Kickstarter funding will go to buying the rewards from the makers and packaging and shipping them out to the backers after the full funding of the campaign.

-- Kickstarter Fees: 9% of the Kickstarter funding will go back to Kickstarter to cover the fees for the campaign and for credit card processing.

-- Startup Business Expenses: 26% of the Kickstarter funding will go to cover all the required starting business expenses from office supplies, to business licenses, to accounting and shipment. 

Wit & Whistle // Reward Offers: Screenprinted Tea Towel & Postcard Set
Wit & Whistle // Reward Offers: Screenprinted Tea Towel & Postcard Set
                
Mr. McCall's // Reward Offers: Home/Linen Fragrance & Custom Set
Mr. McCall's // Reward Offers: Home/Linen Fragrance & Custom Set
Sable & Gray // Reward Offers: Postcard Set & Print
Sable & Gray // Reward Offers: Postcard Set & Print
        
Whispering Willow // Reward Offers: Natural Soap & Laundry Detergent
Whispering Willow // Reward Offers: Natural Soap & Laundry Detergent
Truly Aesthetic // Reward Offers: Assorted Bath Salt Set & Coffee Chat
Truly Aesthetic // Reward Offers: Assorted Bath Salt Set & Coffee Chat
Instead of Ashes // Reward Offers: Downloadable Wallpaper & Assorted Paper Goods
Instead of Ashes // Reward Offers: Downloadable Wallpaper & Assorted Paper Goods
Bearded Buddha // Reward Offer: Zen Master's Blend Beard Oil
Bearded Buddha // Reward Offer: Zen Master's Blend Beard Oil
Jordan Grace Owens // Reward Offer: Leggy Tote
Jordan Grace Owens // Reward Offer: Leggy Tote
Beautiful Idiot Clothing // Reward Offers: Haberdashery Attire & Custom Set
Beautiful Idiot Clothing // Reward Offers: Haberdashery Attire & Custom Set
Hanks // Reward Offers: Lip Balm, Body Butter, Custom Set & Soap Making Class
Hanks // Reward Offers: Lip Balm, Body Butter, Custom Set & Soap Making Class
Cut From The Same Cloth // Reward Offer: Custom Clothing Design
Cut From The Same Cloth // Reward Offer: Custom Clothing Design
Nicholas Holman // Reward Offers: Custom Poster & Video Design
Nicholas Holman // Reward Offers: Custom Poster & Video Design
Jessica Coate // Reward Offer: Custom Logo Design
Jessica Coate // Reward Offer: Custom Logo Design
                 

During the Kickstarter campaign, my focus will be on promoting and sharing the vision of Covet with communities around North and South Carolina (and beyond) and continuing to collaborate and build ideas for the shop with my makers. I will also be working on building the shop website for customers and prepping for the busy holiday buying season, since my goal is to have Covet live to customers as an online shop before the holidays. 

After Covet is fully funded, my focus will be on ordering the rewards from the makers, packaging and shipping those rewards out to backers, ordering shop inventory from the makers, photographing products, and finalizing the shop website for customers. 

In the event that Covet does not gain full funding on Kickstarter, I am wholeheartedly committed to the community that the makers and I have created. In that spirit, I will do everything within my power to continue moving Covet forward and will seek alternate sources of funding opportunities in order to open the online shop. 

If Covet exceeds more than $16,500 in funding, I will have more inventory funding and be able to provide more options/varieties of products to customers via the online shop.

Additionally, if Covet exceeds more than $25,000 in funding, I will be able create short feature films with each Covet maker – sharing their workspace, their process and their knowledge to customers via the online shop.

Risks and challenges

In any creative endeavor, risks and challenges are present. I have assessed my greatest risk/challenge to be:

Given that Covet features handmade work & design, the timeline for backers receiving their items could be longer than I hope. My plan to avoid that is the pre-planning I have done with each maker to know the expectation of order volume before, during and after the campaign. I also will stay in consistent communication with backers, so that they are being brought into the timeline and process of making & receiving their handmade goods.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    VIRTUAL HUG + THANK YOU!

    Plus, you'll be signed up to receive Covet shop news, updates and event invites.

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    HUSTLE DOWNLOAD >>> "Hustle, Darling" downloadable wallpaper for desktop or iPhone from Instead of Ashes.

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    EAST COAST POSTCARDS >>> "East Coast, Best Coast" postcard set (of 3) from Sable & Gray and a lip balm from Hanks.

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    GIFTING PAPER SET >>> A set of thank you cards (5) and gold-tipped gift tags (5) from Instead of Ashes.

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    EAST COAST PRINT >>> "East Coast, Best Coast" 8x10 print from Sable & Gray.

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    CURATED HOME SET >>> A home/linen spray from Mr. McCall's, natural laundry detergent from Whispering Willow, and 2 drawer sachets from The Blue-Grey House.

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    CURATED BATH SET >>> A soap from Whispering Willow and body butter and lip balm from Hanks.

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    Pledge US$ 50 or more About US$ 50

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    DELUXE PAPER SET >>> A leggy tote from Jordan Grace Owens, a mini-notebook from Instead of Ashes, and a set of better-than-an-email postcards (5) from Wit & Whistle.

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    MEN'S GROOMING SET >>> Zen Master's Blend beard oil from Bearded Buddha, a pocket square from Beautiful Idiot Clothing, and a lip balm from Hanks.

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    Pledge US$ 75 or more About US$ 75

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    CUSTOM HOME/LINEN FRAGRANCE >>> Collaborate with Mr. McCall's to design a custom home/linen fragrance and receive 3 bottles as a gift.

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    CUSTOM BODY BUTTER SET >>> Collaborate with Hanks to design a custom body butter blend and receive 3 butters as a gift.

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    DURHAM COFFEE CHAT >>> Ever wanted to talk to an established maker about taking the leap into creative entrepreneurship? With this reward, you'll get an afternoon coffee chat (1-2 hours) - in the Durham, NC area - with owner & creator of Truly Aesthetic, a luxury bath & body care company.

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    CHARLOTTE COFFEE CHAT >>> Ever wanted to talk to an established maker about taking the leap into creative entrepreneurship? With this reward, you'll get an afternoon coffee chat (1-2 hours) - in the Charlotte, NC area - with EDIA Maps, the creators of The Great NC BBQ Map and The Great NC Beer Map.

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    Pledge US$ 125 or more About US$ 125

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    CUSTOM HABERDASHERY SET >>> Collaborate with Beautiful Idiot Clothing to custom design a haberdashery set (1 skinny tie or bowtie + 2 pocket squares) in a fabric of your choice.

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  15. Select this reward

    Pledge US$ 125 or more About US$ 125

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    "MEET THE MAKERS" LAUNCH PARTY >>> Join us to celebrate the launch of Covet at our "Meet the Makers" party, where you will receive complimentary drinks & noshes, entry into exclusive raffle prizes for the night, and an amazing gift bag filled with items from each maker ($50 value). Additionally, you'll get to meet the makers of Covet and hear them discuss their process & motivations as a Carolinian artist.

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    Pledge US$ 125 or more About US$ 125

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    DELUXE MEN'S GROOMING SET >>> Zen Master's Blend beard oil from Bearded Buddha, charcoal soap from Whispering Willow, and a skinny tie + 2 pocket squares from Beautiful Idiot Clothing.

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    Pledge US$ 125 or more About US$ 125

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    DELUXE CURATED HOME SET >>> A home/linen spray from Mr. McCall's, natural detergent from Whispering Willow, a tea towel from Wit & Whistle, and an apron from The Blue-Grey House.

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    Pledge US$ 150 or more About US$ 150

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    DELUXE BATH SET >>> Bath salt set (of 5) from Truly Aesthetic with affirmations & meditations, 2 handmade soaps from Whispering Willow, 2 body butters from Hanks, and a natural loofah.

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    Pledge US$ 150 or more About US$ 150

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    CUSTOM POSTER DESIGN >>> Promote your small business/local event & have Covet's filmmaker & graphic artist, Nicholas Holman, design a promotional poster (with 2 edits max) for you.

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    Pledge US$ 200 or more About US$ 200

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    CUSTOM CLOTHING DESIGN >>> Collaborate with Cut From The Same Cloth to custom design a garment fitting your measurements, with a choice of 3 patterns (skirt, blouse, or crewneck sweater), in a fabric of your choice.

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    SOAP MAKING CLASS >>> Attend a 2 hour soap making class for yourself and a friend, taught by the owner and creator of Hanks. Participants will learn the basics of soap making and scent blending and create 2 pounds of soap (per person) to take home!

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    BRAND COACHING >>> Need to re-envision your company's brand or determine what your brand aesthetic is? Receive 1 hour of brand auditing/coaching with owner & creator of Garnishing Co., Susannah Brinkley.

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    Pledge US$ 350 or more About US$ 350

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    CUSTOM LOGO DESIGN >>> Get your small business logo designed (with 3 edits max) by Covet's logo designer, Jessica Coate.

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    Pledge US$ 500 or more About US$ 500

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    CUSTOM VIDEO DESIGN >>> Promote your small business/local event and have Covet's filmmaker and graphic artist, Nicholas Holman, create a promotional video for your business/event (4 hours of filming + 4 hours of editing).

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    Pledge US$ 750 or more About US$ 750

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    ENTREPRENEUR PACKAGE >>> Get jump started as an entrepreneur with: A custom logo design (3 edits max) from Jessica Coate, a promotional video (4 hours filming + 4 hours editing) from Nicholas Holman, and a brand coaching session (1 hour) with Susannah Brinkley.

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    Pledge US$ 775 or more About US$ 775

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    COVET VIP SET >>> Give yourself or someone you love the best gift for the holidays. As a Covet VIP, you will receive ALL products listed ($420 value).

    Plus, 2 complimentary tickets to the Covet "Meet the Makers" Launch Party ($250 value) and dinner + drinks with Covet's curator, Kim Pace.

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Funding period

- (30 days)