We've tested the waters and designed what Lo Swim fans want! Reversible ONE and TWO-piece training suits in new colors and styles! Read more
This project's funding goal was not reached on July 12, 2013.
About this project
Who are we?
Lo Swim was launched in 2009 by Sheeva VanGemeren and Annie Babicz with the Signature Training Bikini. As former college swimmers, (UC Davis and Cal, respectively) we had the privilege of receiving feedback from some of the best swimmers in the country. Our greatest compliment? "It stayed on better than a one-piece during run and dives!"....from an Olympian.
How are Lo Swim products different?
Not only are we helping to bring beach worthy fashion trends to athletes, but we firmly believe that our suit provides the most customized fit of any product on the market. After initial strap and draw cord adjustments, all of your energy can be directed towards training - no need to worry about shifting, slipping or suit movement of any kind. The straps are adjustable in two ways, so you can adjust the back straps to make a "T" shape or "Y" shape, depending on whats more comfortable AND if you switch it up, you avoid swimmer tan lines! The braid holds the straps in place, so the fit stays put throughout multiple workouts. We use PBT fabric - which is durable and chlorine resistant, and the ruching at the chest provides a more hydrodynamic cut.
Over the past few years, we've listened to your feedback, and added more variety to our product line so you can bring your personal style to practice. The Lo Swim Signature One-Piece is a flattering design and cute new alternative to team suits. Our reversible collection will feature two vibrant colors and our signature braided straps. Along with the reversible and one piece, the two new training bikini styles (3 Braid and Thick Braid) will continue to stay on, minimize "swimmer tan lines", and bring beach-ready trends to serious athletes.
So, why do we need funding now?
When we launched our brand in 2009, we self funded our first order, and have recycled our profits ever since. After receiving validation that swimmers love our suits, we quit our full time jobs and are fully committed to bringing innovative and fashion forward designs to serious athletes. We have designed new patterns and cuts, and now we need your pre-orders to bring these gorgeous suits to you! Your donations will help us fund the larger scale cutting, sewing, and distribution channels that our loyal customer following now demands. We greatly appreciate your support!!
Check out what we do here: www.loswim.com
Risks and challenges
Our biggest challenge once we receive funding will be continuing to deliver new products based on your feedback. We have designs and supply chain ready and have devoted ourselves fully to bringing Lo Swimwear to the market as quickly as possible. We are beyond excited to deliver our new line!Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)