$911
pledged of $8,000pledged of $8,000 goal
72
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 1 2012 3:16 PM UTC +00:00
2B StudioBy 2B Studio
First created
2B StudioBy 2B Studio
First created
$911
pledged of $8,000pledged of $8,000 goal
72
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 1 2012 3:16 PM UTC +00:00

About

Hey Kickstarter, thanks for checking out our project Seta!  With your help we hope to make this idea a reality and keep as many docking stations out of landfills as possible.

We've all been there...

You grab your docked iPhone and attempt to rush out the door only to realize the dock is still attached and you've been dragging the cord along behind you.  You desperately (and somewhat violently) shake your phone, waiting for the dock to release and subsequently soar across the room until it crashes into a wall.  But what did you expect?  The dock is made of lightweight plastic and you bought it for $10 on Amazon.  Currently there is only one solution: give in and buy a $60+ aluminum brick that weighs enough to stay put when you pull up to release your phone.  Seta is a new, affordable, and environmentally friendly alternative to solve the shortcomings of current docking stations.

Sure, milled aluminum is pretty...

And it definitely has enough heft to stand its ground when you want to release your phone from its docked position, but it takes 319 days to retrieve aluminum from the ground and refine to a point where it can sit on a store shelf.  On top of an already massive carbon footprint for the manufacturing of the newly popular aluminum docks, consumers are throwing away their plastic Apple docks and filling up landfills with functional products that have a fixable design flaw.

Seta is the Eco-friendly alternative...

Undocking is suddenly easy and efficient, thanks to a specially developed reusable piece of foam inspired by the biomimicry of the non-residue leaving adhesive microstructure found on gecko feet.

Attach Seta to the bottom of your current dock and it will securely fasten to any smooth flat surface.  With a twist and a pull, you can release the dock and move it from place to place, without leaving any residue on your tabletop.  Seta can attach and release an infinite number of times and can even be wiped clean to increase stickiness.

Seta is designed to fit most docking stations and can easily be manipulated to fit any station.  It is ridiculously strong and only a small amount is necessary to hold your dock against the pulls of gravity.  Seta comes in three pieces: two border pieces that can adjust to the footprint of your dock, and one center piece that can be used on docks, stands, or to stick your phone to any surface.

Seta has a minimal carbon footprint...

With regards to both manufacturing and shipping.  Seta will be packaged and shipped secured within a seeded paper card by two 100% recycled and compostable labels. Each Seta package is embedded with 50-75 wildflower seeds, so not only will Seta provide a sustainable solution to docking frustration, but its packaging yields new growth. 

Thank you for your support.

2B Studio has a great passion for environmental sustainability and as designers understand that creating more products to replace existing products is not always the most responsible solution.  We hope that our product will provide users with a viable option to keep their existing dock in their home out of the waste stream.

Apple is a trademark of Apple Inc., no endorsement implied

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $3 or more About $3

    Everyone likes flowers. We’ll send you a handwritten thank you note on handmade paper made with recycled fibers and embedded with wildflower seeds. Plant the note and in no time you’ll have an awesome assortment of thank you flowers.

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  2. Select this reward

    Pledge $4 or more About $4

    Early Backer Special: You’ll get one Seta to use on your docking station and the feeling of satisfaction that comes with knowing you’re helping to preserve the environment. If you happened to already buy a fancy aluminum dock paper weight you can now dig your old dock out of the trash, or from under the short leg on your coffee table and use it in a different room. US shipping included.

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    Limited 23 backers
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  3. Reward no longer available

    Pledge $5 or more About $5

    International Early Backer Special: Just because you live across the pond, further north, or wherever doesn’t mean you can’t get a deal; you’ll get 1 Seta with international shipping included.

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    Reward no longer available 15 backers
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  4. Select this reward

    Pledge $5 or more About $5

    You missed the early bird deal, but for a few bucks more you too can experience a Seta. You’ll get 1 Seta to use on your docking station or whatever other creative use you can imagine. US shipping included.

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  5. Select this reward

    Pledge US$ 6 or more About US$ 6

    1 Seta with international shipping included.

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    7 backers
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  6. Select this reward

    Pledge $15 or more About $15

    Good for you! You are going to own 4 Seta dock fasteners. Hand them out to friends or keep them for yourself. US shipping included.

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    8 backers
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  7. Select this reward

    Pledge US$ 18 or more About US$ 18

    4 Seta fasteners with international shipping included.

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    8 backers
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  8. Select this reward

    Pledge $30 or more About $30

    For your pledge you will receive 10 Setas. Stick them on stuff, give them away, sell them in your shop, or hoard them in your basement. US shipping included.

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    3 backers
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  9. Select this reward

    Pledge US$ 36 or more About US$ 36

    10 Seta fasteners with international shipping included.

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    3 backers
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  10. Select this reward

    Pledge $60 or more About $60

    Retail Pack: You will receive a pack of 25 Setas complete with premium packaging options suitable for retail sale. US shipping included.

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    0 backers
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  11. Select this reward

    Pledge $72 or more About $72

    Retail Pack of 25 Seta fasteners and packaging with international shipping included.

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    0 backers
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  12. Select this reward

    Pledge $210 or more About $210

    Distributor Pack: You will receive a pack of 100 Setas complete with premium packaging options. Contact us for customized orders. US shipping included.

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    0 backers
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  13. Select this reward

    Pledge $222 or more About $222

    Distributor Pack of 100 Setas and packaging with international shipping included.

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    1 backer
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Funding period

- (45 days)