Funded! This project was successfully funded on June 29, 2013.

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A free buying guide that takes the guesswork out of finding alternatives to factory farming.

CHOOSE BETTER.

Have you ever looked at a food label and thought, “Sounds good, but I have no idea what this means?” You’re not alone!

With so many food choices and claims out there, it's hard to know where to get real information. What do Cage Free, Free Range, Natural, and Organic even mean? Is there a difference? 

Our food choices have a huge impact on the world. People are purchasing food with increasing concern for ethical and social issues. Consumers are demanding more locally, humanely, and sustainably-produced animal products and plant-based alternatives.

That’s where BuyingPoultry.com comes in!

For the past four years, we’ve been working with high-welfare poultry farmers and animal welfare experts to create BuyingPoultry.com—a free buying guide that takes the guesswork out of choosing the most humane and sustainable poultry products and plant-based alternatives.

Buying Poultry will list every poultry producer and poultry certification in the United Sates and also tell you how they treat their animals, their employees, and the environment.

With BuyingPoultry.com, you’ll be able to see who’s best and who’s worst in the U.S. and in your local grocery store. We’ll list what each company can do better and make it easy for you to add your voice to the cause. We’ll also give you information about the best plant-based alternatives and where you can find them.

Best of all, it’ll be FREE and easy to access on your computer, smartphone, or tablet. 

Seems like a great idea, right? We think so too.

But creating a free tool that is comprehensive, authoritative, and functional isn’t as easy as it sounds. We have an amazing team of animal welfare experts and digital ninjas assembled to make Buying Poultry a reality. Now all we need is your support!

WHY POULTRY?

No farmed animals suffer more than poultry. This can be true of free range, organic, and even pastured birds.

Click image to download the high res infographic
Click image to download the high res infographic

See what we mean?

BuyingPoultry.com will tell you how producers treat their animals and the environment to help you find alternatives to factory farming.

WHERE'S THE MONEY GOING?

So here’s where you come in.

We need to raise $40,000 to get this project off the ground and up and running. The money we raise on Kickstarter will go toward designing Buying Poultry, building and programming the databases, and paying for servers to house it.

To show our appreciation, we’ve got some great rewards for our backers!

Buying Poultry button pack
Buying Poultry button pack
"I'm a Good Egg" canvas tote
"I'm a Good Egg" canvas tote
Signed copy of Jonathan Safran Foer's Eating Animals
Signed copy of Jonathan Safran Foer's Eating Animals
Limited edition BuyingPoultry.com t-shirt
Limited edition BuyingPoultry.com t-shirt
Limited edition "I'm a Good Egg" t-shirt
Limited edition "I'm a Good Egg" t-shirt
Jill Greenberg high quality, archival 31.5" x 42" chicken print (signed)
Jill Greenberg high quality, archival 31.5" x 42" chicken print (signed)
Lunch with author Jonathan Safran Foer in Brooklyn, New York
Lunch with author Jonathan Safran Foer in Brooklyn, New York

Our goal is to connect good farmers with consumers. BuyingPoultry.com will empower you with information to make the best food choices for yourself, your family, farmed animals, and the environment. It's time to choose better.Buying power counts!

The more people who support our project, the more power all of us will have to make a difference in the way our nation eats and farms. Every dollar, every share, every tweet counts toward making BuyingPoultry.com a reality. Are you in?

TELL ME MORE

Absolutely! BuyingPoultry.com is a project of Farm Forward, a nonprofit advocacy and consulting group driven to transform the way our nation eats and farms. We use a wide range of innovative strategies to promote conscientious food choices, reduce farmed animal suffering, and advance sustainable agriculture.

More than four years of Farm Forward research will provide consumers with rankings and grades for all poultry products and plant-based alternatives found in U.S. grocery stores.

We want BuyingPoultry.com to be the first reliable resource that will help consumers distinguish the best from the rest.

In turn, connecting high-welfare farmers with conscientious consumers will shift the market share toward producers who who treat farmed animals more humanely.

Farm Forward’s supporters include Martha Stewart, Margaret Atwood, David Sedaris, Jonathan Franzen, and Jonathan Safran Foer. We hope you’ll join us too!

Risks and challenges Learn about accountability on Kickstarter

Even for a team of experts, providing guidance to consumers about the poultry industry presents a huge challenge. To create BuyingPoultry.com, we have to 1) compile data on thousands of farms, food manufacturers, and retailers, 2) establish sophisticated welfare criteria and guidelines to categorize and rate the products featured on our site, and 3) build a sophisticated web application that makes all of this information simple for consumers to use and understand. Big job, right? Farm Forward has been tackling these challenges since we came up with the idea for BuyingPoultry.com in 2009. We have already completed detailed plans for executing each aspect of the project and have spent the past four years consulting with experts and stakeholders to refine our approach. To execute our plans, we have assembled an all-star team of experts in farming, animal welfare, web development, data visualization, and marketing. Once funding is secured, our central challenge will be building a critical mass of users who use the site to change the way our nation eats and farms. We're ready to meet the challenge, but we can't do it without your help.

FAQ

  • Farm Forward is a relatively small organization with extremely low overhead, so running a project like BuyingPoultry.com costs less than you might think, especially when you consider the support we receive from our incredible network of volunteers. Building the site from scratch, however, is extremely expensive. BLT Helps, the marketing and design firm helping us create BuyingPoultry.com, has donated hundreds of thousands of dollars in professional services to make this project possible.
    The majority of Farm Forward's funding comes from individual donors who support our work through one-time gifts and ongoing pledges (we call donors who give regularly "Sustainers"). Because BuyingPoultry.com will be a free service, we will continue to rely on tax-deductible contributions and grants to fund the project.

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  • Backing http://BuyingPoultry.com is tax deductible! Farm Forward will send you a tax receipt for the amount of your pledge less the fair market value of the reward you receive. Please email us at info@farmforward.com if you would like more information.

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  • Pledge $3 or more
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    59 backers

    You’ll have access to Buying Poultry project updates and get an exclusive chicken wallpaper download from award-winning photographer Jill Greenberg. (Included in all higher rewards)

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    250 backers

    You’ll receive the BuyIng Poultry Pocket Guide and have first access to BuyingPoultry.com as a beta tester. (Included in all higher rewards)

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    37 backers

    We’ll send you a 4-pack of limited edition Buying Poultry buttons.

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    77 backers

    Get a limited edition BuyingPoultry.com chicken t-shirt.

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    62 backers

    Get a limited edition Buying Poultry "I'm a Good Egg" t-shirt.

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    71 backers

    Receive a limited edition Buying Poultry "I'm a Good Egg" canvas totebag.

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    65 backers

    We'll give you a limited edition Buying Poultry t-shirt (your choice of design), canvas totebag, and 4-pack of buttons.

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    3 backers Limited (17 left of 20)

    You'll get a signed copy of Kathy Freston’s book Veganist + a Buying Poultry t-shirt (your choice of design) or canvas totebag.

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    20 backers Limited (5 left of 25)

    You'll get a signed copy of Jonathan Safran Foer’s book Eating Animals + a Buying Poultry t-shirt (your choice of design) or canvas totebag.

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    5 backers Limited (14 left of 19)

    You'll get a signed copy of Nicolette Hahn Niman’s book Righteous Porkchop + a Buying Poultry t-shirt (your choice of design) or canvas totebag.

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    4 backers Limited (16 left of 20)

    You'll get a signed copy of Moby’s book Gristle + a Buying Poultry t-shirt (your choice of design) or canvas totebag.

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    4 backers All gone!

    You'll get a signed copy of Jonathan Franzen’s book Freedom + a Buying Poultry t-shirt (your choice of design) or canvas totebag.

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  • Pledge $250 or more
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    10 backers All gone!

    Receive signed copies of Jonathan Safran Foer’s Eating Animals, Jonathan Franzen’s Freedom, Moby’s Gristle, and Kathy Freston's Veganist, and Nicolette Hahn Niman’s Righteous Porkchop + a Buying Poultry t-shirt (your choice of design) or canvas totebag.

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    5 backers Limited (20 left of 25)

    We’ll give you a signed, high quality, archival 10.5" x 14" chicken print from award-winning photographer Jill Greenberg, a Buying Poultry t-shirt (your choice of design), and canvas totebag.

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  • Pledge $2,000 or more
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    1 backer Limited (1 left of 2)

    Tour a working high-welfare farm at the beautiful Good Shepherd Poultry Ranch in Tampa, Kansas. Farmer Frank Reese, Jr. will give you (+3 guests of your choice) a personal tour and show you how his farm is revolutionizing sustainable poultry farming. Good Shepherd raises "heritage" chickens and turkeys on pasture. Their products have been singled out for high praise by celebrity chef Mario Batali, featured on The Martha Stewart Show, and cited as a hallmark of progressive farming by Senator Robert Kennedy. You must provide your own lodging and transportation.

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    0 backers Limited (1 left of 1)

    Farm Forward Executive Director Ben Goldsmith will fly to your hometown (within the continental U.S.) and spend a day teaching you how to be a more ethical, sustainable, and humane consumer. You'll also get a Buying Poultry t-shirt (your choice of design) and canvas totebag.

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    0 backers Limited (1 left of 1)

    Receive a high quality, archival 31.5" x 42" chicken print (signed) by award-winning photographer Jill Greenberg. Also get a Buying Poultry t-shirt (your choice of design) and canvas totebag.

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    0 backers Limited (1 left of 1)

    Have lunch with Jonathan Safran Foer, best-selling author of Everything Is Illuminated, Extremely Loud & Incredibly Close, and Eating Animals. You and a guest will enjoy an intimate lunch with Jonathan in Brooklyn, New York. Jonathan will bring along copies of his first three books and inscribe them with messages expressing his thanks for your support. You must provide your own lodging and transportation.

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    1 backer All gone!

    Have an intimate dinner for two at BN Ranch in beautiful Bolinas, California hosted by Bill Niman, Nicolette Hahn Niman, and Ben Goldsmith. Also receive a Buying Poultry t-shirt (your choice of design), canvas totebag, and signed copy of Jonathan Safran Foer’s Eating Animals, Jonathan Franzen’s Freedom, Kathy Freston's Veganist, and Nicolette Hahn Niman’s Righteous Porkchop. You must provide your own lodging and transportation.

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Funding period

- (60 days)