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7 inch super bendy and durable USB charging cable for iPhones, Android and power banks. Unique silicone coating in 6 vibrant colors.
7 inch super bendy and durable USB charging cable for iPhones, Android and power banks. Unique silicone coating in 6 vibrant colors.
7 inch super bendy and durable USB charging cable for iPhones, Android and power banks. Unique silicone coating in 6 vibrant colors.
1,280 backers pledged $31,261 to help bring this project to life.

About this project

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The 7 inch Bendy USB Charging Cable- Apple Certified

$31,261

1,280

Click for Micro USB Pre-orders
Click for Micro USB Pre-orders

Discover why you've been wasting your hard earned money on other poorly designed USB cables.

Before we get there...

What in the world is a BENDY USB Charging Cable?

The Bendy Charging Cable is a 7 inch USB cable to charge smartphones, tablets, and other devices like power banks.  

The Bendy is available in 6 vibrant colors (Orange, Blue, Green, Pink, Black and White) 

It's available with an 8 pin Apple Lightning Connector or Micro USB connector.

  • MFI Lightning Bendy cables have a white trim
  • Micro USB Bendy cables have black trim
MFI Lightning cables with white trim shown
MFI Lightning cables with white trim shown
 

Here's what people have to say about the Micro USB version of this cable.

 
 

USB Cable Problem #1: Durability 

Fundamental design flaws make it easy for the cable to break apart near the connector housing, under normal use.  Many USB charging cables are also glued together with weak plastic molds which easily break.

The durable bendy cable is tailor made to solve this problem.  The Bendy is durable because the weak problem areas on a typical usb cable are coated in a strong thick rubbery silicone coating that’s still super flexible and bendy. 

Cable jacket has rubbery bendy silicone coating
Cable jacket has rubbery bendy silicone coating

USB Cable Problem #2:  Tangled Mess

Long cables are often overkill and leave a tangled rats nest of messiness all over your desk or inside your purse or bag.

 The Bendy Cable is portable, convenient and easily storable.  

iPhone + power bank fits in a pocket
iPhone + power bank fits in a pocket
Easy to find in a purse too!
Easy to find in a purse too!

USB Cable Problem #3:  "Accessory Unsupported" Error Message

Many non certified Apple Lightning cables eventually don't work when Apple updates it's iOS software.

The Bendy Charging cable is pending Apple MFI approval and we won't ship the Lightning connector version without that certification.

You can rest easy in that the cable will continue to work with all your Apple devices, even after Apple updates it's iOS software.

Why a short cable?

From the feedback we received from customers we identified that many people needed and wanted a shorter cable.  The 7 inch cable is long enough for the ways most people use a charging cable.  Many people wanted the convenience of a cable that easily fits into a pocket, purse or backpack.  Many people also wanted a cable to charge their phone while driving in their car without all the unnecessary tangles and mess.

Everyone gets a longer cable (1m) with their phone and we found out that adding this short 7 inch cable to a customer's arsenal made their phone charging tasks much easier.

The 7 Inch Bendy Cable is perfect for use with:

  • Power Banks
  • USB outlet or charger in your car or truck
  • Laptop or USB hub on desk
USB outlet or charger in the car
USB outlet or charger in the car
 
Power bank + iPhone
Power bank + iPhone

dCables Lifetime Guarantee

All of the Bendy cables come with a 100% Lifetime Guarantee against manufacturing defects.

Micro USB technical drawing
Micro USB technical drawing

Technical Specifications

Each Bendy Cable is 7 inches long from tip to tip.

MFI Lightning is rated at 2.4 Amps

Micro USB is rated at 2.4 Amps

Lightning compatibility:
Works with every Apple iPhone, iPad & iPod with a Lightning connector. Designed to be used with: iPhone 6 and 6 Plus, iPhone 5/5s/5c, iPad - 4th Generation, iPad Air, iPad mini, iPad mini with Retina, iPod touch - 5th Gen, and iPod nano- 7th generation

Micro USB compatibility:

Works with every smartphone, tablet, power bank or other device with a standard Micro USB Connector. This includes the Samsung Galaxy S4/S3/S2, Samsung Galaxy Note, HTC One, LG G2 and LG Optimus, BlackBerry 10, Sony Xperia, Nokia Lumia 920/925/1020. For an exhaustive list of micro usb compatible phones check here.  

We suggest you check your device's documentation to make sure a Micro USB connector will work.

Why Kickstarter?

We're a very small team trying to bring great products out into the marketplace.  Kickstarter allows us to get great feedback from the community to improve the product and maybe even come up with an idea we hadn't thought of.  The Minimum Order Quantity for MFI Lightning cables is quite high. We need your help to cover the tooling costs, the minimum order requirements from our vendors and the preorder of Apple Certified Lightning Connectors.

Packaging

We'll also ask for feedback about the packaging from any people who back the project.  Current plan is to use a cardboard backed hanging tab and we'll get user feedback on the graphic design of the package.

Shipping 

USPS Shipping with Tracking # is included for all USA customers.  

We apologize to our overseas customers for the additional charge.  The extra charge reflects our aggregate estimated shipping costs, supplies, labor costs and shrinkage due to USPS international shipping.

Production Schedule

*Micro USB cables will be ready to ship within 4 weeks of close of Kickstarter project, perhaps faster. 

Lightning Cables:

Oct 1-  expect MFI approval and certification from Apple

*Currently there is a 12 week wait to receive Apple Certified 8 pin Lightning Connectors due in part to the launch of the iPhone 6 and general supply and demand. We preordered 10,000 Lightning connectors in anticipation of this supply shortage.

Dec 15-  receive Lightning connectors and start the manufacturing process. Expected production lead time is 3 weeks.

Jan 15, 2015- receive all cables in our warehouse and start fulfillment to all Backers.

Jan 31, 2015- complete all shipments of cables to our Backers.

Lightning cable orders will be fulfilled in this order: CRAZY EARLY BIRD, NUTTY EARLY BIRD, EARLY BIRD, STILL LOVE IT, any and all Multi Packs.

Risks and challenges

MFI Certification: We expect to receive MFI certification around October 1, 2014. Although the samples we have provided Apple for certification met Apple's strict guidelines in our internal tests, there is no guarantee of MFI approval. Additionally, given the unprecedented excitement surrounding the iPhone 6 launch there is a chance of delay in our final approval given the sheer quantity of items that Apple is currently testing.

Production delays: With the launch of the iPhone 6 the Apple Lightning connectors have become increasingly challenging to source. We believe we have accounted for these difficulties when we preordered 10,000 connectors in anticipation of this occurrence however there is always a risk of manufacturing delays due to component shortage.

Customs: Any time you have product delivered from overseas there are always risks of customs delays as the Department of Homeland Security searches shipments. These delays are infrequent and typically last from 3 days to 2 weeks, but could be longer.

Transparency and honesty are very important to us so we promise to be upfront and forthcoming about any delays if they arise.

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FAQ

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  1. Select this reward

    Pledge $1 or more About $1.00

    SMALL TOKEN OF LOVE- If you want to get emailed updates on the project choose this level.
    If you're a friend or family or you just want to support us Thank You so much.
    We promise to keep you updated and love to get your feedback.

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  2. Reward no longer available

    Pledge $5 or more About $5

    CRAZY EARLY BIRD LEVEL- One (1) Bendy cable in any of the colors available with Apple Lightning Connector. Shipping included in USA. (That's 77% off expected retail price + shipping)

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    Reward no longer available 75 backers
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  3. Select this reward

    Pledge $6 or more About $6

    MICRO USB CABLE - choose One (1) Bendy cable with Micro USB connector in color of your choice. Shipping included in USA. (25% discount off retail price) ***WILL NOT WORK WITH APPLE DEVICES

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  4. Reward no longer available

    Pledge $8 or more About $8

    NUTTY EARLY BIRD LEVEL- One (1) Bendy cable in any of the colors available with Apple Lightning Connector. Shipping included in USA. (64% discount off expected retail price)

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    Reward no longer available 125 backers
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  5. Reward no longer available

    Pledge $10 or more About $10

    EARLY BIRD LEVEL- One (1) Bendy cable in any of the colors available with Apple Lightning Connector. Shipping included in USA. (55% discount off expected retail price)

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    Reward no longer available 250 backers
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  6. Select this reward

    Pledge $14 or more About $14

    STILL LOVE IT- One (1) Bendy cable in any of the colors available with Apple Lightning Connector. Shipping included in USA. (37% discount off expected retail price)

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    135 backers
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  7. Select this reward

    Pledge $25 or more About $25

    TWO PACK BUNDLE- Two (2) Bendy cables with the Apple Lightning connector in your color choice. $12.50/cable with FREE shipping in the USA.

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    Limited 314 backers
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  8. Select this reward

    Pledge $45 or more About $45

    FOUR PACK BUNDLE- Four (4) Bendy cables with the Apple Lightning connector in your color choice. $11.25/cable with FREE shipping in the USA.

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    Limited 186 backers
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Funding period

- (30 days)