$38,370
pledged of $70,000pledged of $70,000 goal
62
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Sep 11 2013
$38,370
pledged of $70,000pledged of $70,000 goal
62
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Sep 11 2013

About

A catering company moving up:

 This business exists because of the support of many great people, and I thank all of them for helping me to get to this point.  I want to take our food where it is needed in San Diego; where better lunch and dinner options are lacking.  I have a great education in the culinary field, experience in restaurants and personal catering, and a desire to serve the best food from locally procured ingredients. We have the business license, business plan, the website, menus, food costing, market research, accounts with top vendors in the area, and we are in contact with breweries and offices in San Diego whom are eager to work with us. I have various people I know and trust whom I will be working with to build this business.  Our timeline in place allows for a soft opening at the beginning of December with scaled back lunch and dinner operations that month, and a grand opening to follow the second week of January 2014.

farmfishfork.com

facebook.com/farmfishfork

Building this venture:

 I have built this business from the ground up, have invested my own money and much of my time.  The costs have been calculated almost to the penny; for the equipment, the recipes, the labor, and the expenses.  The capital we are raising here will buy a NSF certified truck and all necessary equipment: stove, griddle, fryer, ANSUL fire suppression system, three compartment sink, generator, refrigerator, point of sale system, cooking equipment, permits, insurance, advertising, rent to store the truck in a proper location, initial food cost, and fundraising and incentive fees. Farm. Fish. Fork. will also have a cash balance in the bank to support our first few months of operation, and ensure a smooth launch.  For specific financials, please e-mail me: jcarlson@farmfishfork.com.

Click here to read our business plan
Click here to read our business plan

The Menu...

The Menu of Farm. Fish. Fork. will always be evolving.  It will be dependent on seasonal ingredients, up and coming local businesses, and new flavors and creations I can bring to you.  Along with regular menu items, each day will feature a vegetarian, vegan, and a gluten free option. A few things that you will see on the menu:

The full Monty: Smoked porter braised Niman Ranch pork belly, cress & purple carrot slaw, organic ciabatta.
The full Monty: Smoked porter braised Niman Ranch pork belly, cress & purple carrot slaw, organic ciabatta.
"Roasted" Shrimp ceviche, rocambole garlic, avo, cuke, serrano, green o; houe made blue & flax chip
"Roasted" Shrimp ceviche, rocambole garlic, avo, cuke, serrano, green o; houe made blue & flax chip
House made kimmelweck roll, Sage mountain garlic & herb prime rib, caramelized O, horseradish creme, & organic arugula.
House made kimmelweck roll, Sage mountain garlic & herb prime rib, caramelized O, horseradish creme, & organic arugula.
House made Kimmelweck rolls; also available by the half dozen.
House made Kimmelweck rolls; also available by the half dozen.
Our own green drink; Kale, lime, apple, bee pollen
Our own green drink; Kale, lime, apple, bee pollen

Where we will be...

Everywhere we can be!  Sorrento Valley, Caramel Valley, the beach neighborhoods, North Park, Mission Valley, La Jolla, Ocean Beach;  we will be available for catering events as well. When we go to some of the great breweries we have been in contact with, I want to work with the brewers to create a pairing menu...to incorporate their product into ours.  Farm. Fish. Fork. will truly be a mobile restaurant.

How you can help...

To donate is the best way to help.  The average Facebook user has 130 friends, and 48% of people check their Facebook before they even get out of bed.  Just think of the reach that could have!  So, please post this link on your FB page, "like" and "follow" our Facebook page right from our website, and follow me on twitter.  Spread the word and I am confident that this will happen!

Thank You...

I am very thankful that you took the time to read this page.  I am as equally thankful for every single donation, Facebook like, Facebook share, Twitter follower, website visitor, friend, and supporter.  If I don't already know you, I want to meet you; if I do, I want to shake your hand again.  The feeling of others supporting your dream is humbling.

Risks and challenges

I have researched many food trucks from new to used, and have a few picked out. It is possible that the truck I am looking at will not be available when this campaign is over. The backup plan is to either find other trucks that are equally as good, or a truck that I will need to make changes to. Either way, this amount of money will cover either scenario. It is possible that if some extra work needs to be done on the truck, that we may not open until January.
There are many laws in San Diego governing the use of food trucks. A truck must return to an approved location each day, a "commissary". I have a few of these I am looking at to decide which is best for our purpose. Paperwork must be filed informing the city what will be on the menu and how it was prepared; as well as the location of the truck everyday. This will be a lot of work, and we may need to hire another person for food preparation depending on how much of the time this paperwork, and all other business paperwork takes me.
The locations I want to have my food truck may also be taken by the time I am ready to go. There are many areas of San Diego in need of food trucks for lunch time, and we have many options.

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  1. Select this reward

    Pledge $5 or more About $5

    Free side your first time @ the truck! Can't wait to see you!

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    Pledge $10 or more About $10

    You are definitely making our numbers look good! Come and have a free drink with your first meal!

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    Pledge $20 or more About $20

    Free "The full Monty" sandwich during your first visit to the truck!

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    Pledge $25 or more About $25

    A free drink with your first meal, and your name will have a special place on our website and a shout out on Facebook!

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    Pledge $30 or more About $30

    A dozen house made KimmelWeck rolls!

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    Pledge $35 or more About $35

    A free side and a reusable Farm. Fish. Fork. grocery bag!

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    Pledge $40 or more About $40

    Two vouchers to menu testing at La Jolla Shores.

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    Pledge $50 or more About $50

    A free drink of course, your name on our website definitely, and you will be on our special VIP e-mail list for the first 6 months of opening for invitation only events.

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    Pledge $60 or more About $60

    Two vouchers to a menu testing event at Kellogg Park in La Jolla, CA.

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    Pledge $100 or more About $100

    We’re getting into the big time here! Free drink, VIP e-mail list, and a Farm. Fish. Fork. t-shirt to show everyone where your favorite place to eat in SD is!

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    Pledge $150 or more About $150

    Free drink, T-shirt, and an spot at our invitation only soft opening!

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    Pledge $250 or more About $250

    Invitation to a private party to test new items for future menus. Also, pick my location for a day! Plus a t-shirt and baseball cap so you can be Farm. Fish. Fork. ed out!

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    Pledge $300 or more About $300

    A cooking class for you and 5 friends! Let's have some fun and show you how us chef types do great things!

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    Pledge $500 or more About $500

    T-shirt, you are an official menu tester invitee AND you pick a day and an ingredient, I will create a menu item featuring that ingredient, name it after you, and park my truck wherever you want that day! Plus, you and 10 friends get that item for free!

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    Pledge $750 or more About $750

    A 4 x 4 logo on the truck, and a cooking class for you and 20 friends; we'll have some drinks, make some food, and show you how us chef types make it look so easy.

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    Pledge $1,000 or more About $1,000

    YOUR NAME ON THE TRUCK! That’s right, painted right on the actual truck We work together to create an entire menu tailored to you for a day and I park where you choose and tweet out my location to everybody.

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    Pledge $2,500 or more About $2,500

    A 6 X 6 logo on the truck, a private party for 20 friends with t-shirts for all of them and a 30 minute cooking demo.

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    Pledge $5,000 or more About $5,000

    An 8 x 8 logo and a private party for you and 50 friends.

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    Pledge $7,500 or more About $7,500

    A 10 x 10 logo and a private party for 75 people.

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    Pledge $10,000 About $10,000

    An 18 x 18 spot for your logo , a menu item created and named for you for 1 year. A private party for you and 100 of your closest friends with a tour of the truck and a 1 hour cooking class.

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Funding period

- (60 days)