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$3,553 pledged of $15,000 goal
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By Randy Hecht
$3,553 pledged of $15,000 goal
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About this project

Roxy, the Muse

Roxy is the orphaned squirrel Randy rescued in summer of 2015. In the early spring of 2016, she became of age to be on her own. Feeling immensely attached and proud, Randy needed to find an outlet to share what he was feeling. Inspired by a great poem by Edgar Guest (1881-1959) "Miss Me, But Let Me Go" that he had read a year earlier, Randy wrote the following verse borrowing several excerpts from Guest's work as if Roxy were speaking to him.

He poured his heart out and it starts like this:

You were there to save my life

I will never forget that day

You've made me very happy

For thanks, I'll say it this way.

Now is the end of my up-bringing

And my destiny lies before me

Please do not weep of my absence

Why cry for a soul set free.

Miss Me a little-But Not Too Long

And not with your head bowed low

Remember the love that we once shared

Miss Me-but Let Me Go.

To read the full poem, please visit: https://www.moxy-roxy.com/a-poem-from-roxy/

Introduction

Designed to help children develop their math, negotiation and social skills, created by Randy Hecht who rescued an orphaned squirrel named “Roxy”, who in turn inspired him to invent this all-American game both kids and adults will enjoy for years to come. A percentage of proceeds will be donated to local animal rescue and rehab centers.

Classic Version
Classic Version
Deluxe Version, Limited Edition
Deluxe Version, Limited Edition

It’s A Squirrel’s Life™

It’s a Squirrel’s Life™ is a tabletop game for 2-4 players, ages 8 and above, and plays between 30 – 60 minutes. 

Take a live journey through the eyes of a tree squirrel. We have all seen these cute creatures in the wild and our backyards, yet few know much about them. Finally, for the first time a board game has been created to simulate the life of a typical tree squirrel from nest born, to adulthood, and ultimately parenthood.  Play, forage or duel with your fellow squirrels. Once out of the nest and free, prepare to harvest fruits, nuts, nests and babies, and negotiate your way to be the first to win!

Full of humanizing and amusing nuances, both children and adults will enjoy many hours of fun and entertainment. With cleverly designed game rules, it also helps kids develop important social, math and negotiation skills that will benefit both their personal and professional lives for years to come.

Game Objective: 

The general objective of the game is to gather a certain number of food pieces (i.e. acorns, strawberries and pumpkins), as well as obtain five tail rings signifying squirrel life milestone achievements. The first squirrel/player to accomplish this wins.

Game Content:

1 Game Board; 4 Squirrel Tokens; 26 Tail Rings (6 yellow, 10 green, 10 pink); 49 Acorns; 49 Strawberries; 49 Pumpkins; 4 Player Trays; 25 Squirrel Destiny Cards©; 1 pair of “Squirrel” Dice. 

Our Exclusive Kickstarter Offers: 

California residents Kickstarter exclusive: We will pay your sales tax! A saving of up to 9.75%!  

Alaska and Hawaii residents Kickstarter exclusive: We will waive the usual shipping surcharge from mainland, a potential saving of $14.95!  

EU and Swiss residents Kickstarter exclusive: We will ship to you from Germany! German and Spanish translations are included with the English instructions!

Reward Chart:

  • If you live outside of US, EU, Switzerland or Canada: please email us at orders@moxy-roxy.com with item(s) you are interested in, quantity, city, country and preferred payment method, and we will determine on a case-by-case basis whether we are able to ship, and if so, how.  
  • If you are a retailer, please email Ophelia at ophelia@moxy-roxy.com for pricing.

Funding Objective: 

$15,000: We will be able to produce the classic version.  

$22,000: We will be able to produce the deluxe version in a limited edition run and offer Kickstarter visitors exclusive early access.

$37,000: We will be able to produce both the classic version and the deluxe version, limited edition and an exciting app interface to the board game.

We will also be able to create an app interface to the board game taking the game to a completely new level of experience. The iOS & Android app would be available to all buyers for free. The board game adaptation on the app interface would be one of its kind. The app would make it possible for the game to be played anywhere with lots of graphical add-ons.

Introducing an Exciting App Interface to the Board Game

Get it Absolutly FREE with the Board Game

$41,000: We will be able to top everything off with producing a 7”, luxury soft toy squirrel with a signature fluffy tail, wearing a ribbon with MOXY ROXY logo.

Who We Are, and Where We Are  

Batman and his Batmobile
Batman and his Batmobile

Randy Hecht, a former aerospace engineer and California-licensed professional civil engineer, used to dress up as the caped crusader and navigate Southern California traffic in his Batmobile to entertain kids (and adults), participate in local cities’ 4th July parades, and appear at numerous charity events, movie premiers and business openings. It’s A Squirrel’s Life™ is his first foray into game design, and he hopes to continue to build on it with your support.

Dave Walston
Dave Walston

Artist Dave Walston has been an illustrator since 1996, when he got his start with his then brother-in-law drawing Disney books. He has worked freelance on Disney, Cartoon Network, LeapFrog and Nickelodeon projects as well as many smaller licenses. In the last decade he has transitioned away from Children's books and games to corporate and caricature work.

Ophelia Zhu has an education in International Business (B. A.) in China and MBA in the US, and more than two decades of experience in marketing, sales and supply chain management of consumer products. Having worked for both a start-up and established businesses, she and the team have a vision, a strategy and know how to execute.

Our manufacturer has been in the board game business for more than 15 years, and includes some of the biggest names in the industry as its customers. We speak our manufacturer’s language, figuratively (we came from a manufacturing background) and literally (we read, write and speak Mandarin), and communicate with each other multiple times almost every day.  

We have completed all the art work designs (board design, tri-lingual instruction manuals, color box) and prototypes (squirrel game pieces, fruit/food pieces, tail rings, player trays, packaging trays), and are ready to move towards production. 

Why Support Us?  

To pay homage to the orphaned squirrel “Roxy” Randy rescued that inspired him to develop this fun, educational and quintessentially American game, we will donate a percentage of our proceeds to local animal rescue and rehabilitation centers.  

Our research shows that there currently is no tabletop game incorporating squirrel designed for the age group of 8 and up. As electronic gadgets threaten to increasingly limit our social encounters, it’s even more important for kids (and adults) to spend time playing and interacting with each other.  

Looking back, we realize that even our MBA schools did not teach us on negotiation. We had to develop that skill by reading books, attending Karrass Institute and keeping practicing. There is no doubt that we live in a new economy, where our success demands innovation and entrepreneurship. Therefore, we specifically include a mechanism in our game where children can learn how to negotiate while playing this friendly and fun game, and we hope and believe that this learned skill will benefit both their professional and personal lives for years to come. Therefore, we feel our motto sums up the benefits of playing our game well: 

BE SOCIAL. BE CREATIVE. BE “MOXY.”

Our Gratitude Knows No Bounds  

In addition to our family, we want to thank:  

Roxy and all the tree squirrels in my neighborhood: for inspiring me to create this game, for your friendship and companionship, for your boundless resourcefulness, and indomitable spirit of survival and growth.

Dave Walston: Oh, where do I start? Our game could not have been without your creativity, responsiveness, attention-to-details or overall fabulousness.  

Donna Grogan, Stephenia Benedict, Jennifer Encarnacao and Anna Aizin: for your trust.  

Megan Tomren and Jason Shyres: for letting your beautiful and smart children test play our game.  

Sarah Bynum: for graciously letting us do a photo shoot in your blessed home.  

Carlos Cintron of Carlos and Brenda Photography team: for photographing and capturing the essence of our game and components.

Johnny, Chloe, Mia and your respective families: for letting Carlos photograph your excitement and enjoyment of our game.  

B3NET Team: for your creativity and technical competence, and for putting up with our “perfectionist” streak.  

Robert Fish: for your introduction of Dave Walston and expert, professional legal advice.  

Doug Morris: for your unwavering belief in our game and becoming my first customer.  

Lisa Temple: for your friendship, encouragement and logistic help.  

Jan Gerd Mietzel: for your trust and for your expert and proficient legal work.  

Gary Foltz and team: for your business legal counsel and sense of humor.

Sofia Hüther: for working on the German and Spanish translations during the Holiday season.  

Scott Fox and the MasterMinds Entrepreneurs Startup members: for listening, offering real life experiences and prodding us to finally give Kickstarter a try.  

Elmer Sarmiento, Jenna Jones and the entire Seacliff Chase team: for your trust and services that we could not get at your competitors.

Risks and challenges

The biggest challenge is that we have never been in the toy business. Ever. Randy Hecht has worked on building nuclear power plants and airplanes throughout his career, and even “Batman” is new to the world of board game design and crowdfunding. As we realize this is our first rodeo, we know what we know, and it’s what we don’t know we don’t know that may derail us.

Therefore, we spent time testing our game, fine tuning the rules, travelling to China to visit our factory to validate its capacity and capabilities, learning the rope of Kickstarter, and are proud to present our invention in front of the world. It’s has been an emotional and long journey, not too different from the journey a squirrel will take from infancy, to adulthood and ultimately parenthood. We share the unique, heart-warming story behind our invention, sincerely hope you will like it, and are humbled and grateful if you decide to back us.

Thank you.

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    It’s A Squirrel’s Life™ game, one set of classic version, one set of deluxe version, limited edition, and a bonus gift of a luxurious, soft plush toy bearing “MOXY ROXY” logo, with shipping included. When we say “limited,” we really mean it as there are only 500 sets produced, and Kickstarter visitors get their first dibs before we offer it to the general public! This exclusive offer represents a saving of up to 15% off our regular price.
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    It’s A Squirrel’s Life™ game, one set of classic version and one set of deluxe version, limited edition, with shipping included. When we say “limited,” we really mean it as there are only 500 sets produced, and Kickstarter visitors get their first dibs before we offer it to the general public! This exclusive offer represents a saving of up to 41% off our regular price.
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Funding period

- (35 days)