Earth is the place we called HOME, and is the ONLY planet that we have. Overcrowd people, pollutions, unnecessary wastes, and etc., are happening anytime in anywhere. If we can do something right, we might have a better chance to save the planet. That’s why people are concerned about the environment now, and that’s what we are trying to do. If we use Smiti twice a day,
then we can improve the carbon footprint over traditional toothbrush everyday.
Reducing waste, eco-friendly material, simple design, and sustainable product is our main concern. First thing comes up our mind is our daily used product - toothbrush. For hygienic purpose, we need to change our toothbrushes every 2-3 months. There are 4.7 billion plastic toothbrushes produced annually with each brush lasting about 1000 years, and there are over 80 million pounds of toothbrushes are thrown into North American landfills each year.
What if we can reduce more than 60% of the packaging waste? What if the toothbrush and package are made of eco-friendly material? What if we can have sustainable toothbrush hand holder? What if you can customize your own toothbrush? That is Smiti, and that is what we are going to introduce to you.
E.A.S.Y. is our core value
How E.A.S.Y. works:
Smaller toothbrush (the size of toothbrush head is 60% less than traditional toothbrush)
No Mess (our nano coating technology makes the handle easy to clean)
Reusable handle (Aluminum alloy handle lasting longer than regular plastic handle)
Eco-friendly (Package is 100% recyclable; also, the toothbrush is made of PLA* which is biodegradable)
Easy for life (Dramatically improved carbon footprint over traditional toothbrushes)
Be yourself (We offer FREE laser engraving service**, also, there are many colors and decos to introduce in the future)
*PLA (PolyLactic Acid) is a biodegradable thermoplastic aliphatic polyester derived from renewable resources, such as corn starch
**We only allow English alphabet (letters from A to Z) and numbers (0 to 9). The combination can hold up to 6 characters. In this Kickstarter's campaign, we offer free engraving service, and please send us an email includes your name, address, backer's ID and the letters you want to engrave after backing this project. Otherwise, we would not able to assist you about engraving. Thank you.
Step 1: This is how you hold the entire toothbrush
Step 2: Start to brush your teeth as usual
Step 3: Clean the toothbrush. The nano coating on the brush handle makes it easy to clean
Step 4: You can store the toothbrush to any toothbrush holder or just lay it on your bathroom sink. The stopper on the back of the toothbrush will keep it away from the surface of the water sink
Smiti does it best to use environment friendly materials as many as possible. Here is what we do.
- Kraft Paper Box - All our packages are using this material which can be recycled. Also, our package size is reduced to 40% of traditional toothbrush's size. This reduction can dramatically improve carbon footprint over regular toothbrush
- PLA - The replaceable toothbrush head is made of this material. Poly Lactic Acid is a biodegradable* thermoplastic aliphatic polyester derived from renewable resources such as corn starch. This material passed FDA(21 CFR 177.2420) and EU((82/711/EEC), (93/8/EEC), EN1186)
- 6061 Aluminum Alloy - Our deco and the handle are made of this. 6061 is commonly used for the construction of the aircraft structure, aluminum cans for the packaging of food and beverages, automotive parts, such as the chassis of the Audi A8. It is a safe, recyclable and long lasting material. Reusing the brush handle keeps overall waste to a minimum
- Nano Paint - The coating on the 6061 Aluminum Alloy comes from this nano paint. This nano paint has RoHS/WEEE/ELV/REACH Compliant. It is anti-fingerprint, anti-graffiti, anti-scratch and anti-abrasion which is easy to clean and has longer lasting time
*It normally takes 90 days to break down in a commercial compost in certain environment
As we promised, we want to make this product more environment friendly. Also, we want to offer you the best quality as possible too. That's why we pick up PLA for replaceable toothbrush, 6061 for brush handle, and nano paint for the coating.
Yes, we want to keep the design as simple as possible. Smiti contains only 3 parts. It includes the replaceable toothbrush head, deco and brush holder. They are handy to take apart and assemble. It saves your time to clean the toothbrush after brushing your teeth.
Our goal is to provide various colors and some unique designs which can give you the ability to personalize your own toothbrush. Not like others in the market. Right now, black and white are the basic colors for Smiti. Rose gold is the exclusive color for Kickstarter's backers. Order yours now or this color will gone forever.
Stretch Goal 1:
Why we call Deco? Deco means decoration. Here we will show you some examples about what Deco is capable to do. In the future, we will continue to work with designers to release more new designs. Please follow us on our Facebook and website to receive the latest information.
Our Family (Team)
Smiti was founded by electrical engineer Alan Chen. I, Alan Chen, want to do something to help the world. Go Green and keep wastes to the minimum inspired me. Thus, the idea of a recyclable and reusable toothbrush comes up to my mind. For three years, I have been modifying and improving the design of Smiti. After all these years, I want to say thank you to my wife - Yvonne Hong who support me from the beginning. Also, thank you God to give us this adorable baby - Angelo. Right now, we would like to introduce Smiti to you. Please join us on Kickstarter.
For the reward "Early Bird Black, White and Rose Gold ", it includes 1 White handle + 1 White deco + 8 White toothbrush head + 1 Black handle + 1 Black deco + 4 Black toothbrush head + 1 Rose Gold handle + 1 Rose Gold deco
For more information, please visit our website (https://mysmiti.com/)