Warrior Soul Apparel is a lifestyle clothing brand with a message: by virtue of being given the gift of life, it is your obligation to live the best life you possibly can.
OUR VISION AND BRAND
Chris Albert, the founder, is a Marine Corps veteran of Operation Iraqi Freedom. A recovering alcoholic who turned his life around after spending several months living out of his car in Long Beach, CA, Chris was appalled by the staggering rate of veteran suicides following the Iraq and Afghanistan War. He wanted to do something to inspire veterans, and others who may suffer from post traumatic stress disorder or depression, to stand up for themselves and work to live lives of purpose.
Chris's idea was to build a brand behind the warrior identity. The logo he chose is the Chinese character "wu," which means martial. Its literal translation is "to put weapons down." In martial arts tradition, this term means "to defend," but there is also a more defiant meaning here. In feudal Asia, peasants were not allowed to have their own weapons. Martial arts, as we know them today, were born in a defiant effort by these peasants to learn how to fight with "empty hands." This is an example of people overcoming their obstacles with the resources they had at their disposal. Our logo represents Warriors. Warriors do not necessarily mean combatants in this sense. Rather, a warrior defines someone who works and fights for what they believe in regardless of their resources or circumstances.
Currently, Warrior Soul Apparel is a small online clothing boutique that produces activewear. We have focused mainly on t-shirts, but have also produced shorts and hats.
While we are quite happy with our current offerings, we want to expand with fall and winter lines. This will include a complete line of outerwear with zip up hoodies and jackets, long sleeve and three quarter sleeve baseball jerseys, a line of utility/cargo pants that can be worn in the gym, and more beanies and headgear. Our minimum budget for this would be $4000, and we would like to use some of our Kickstarter funds for this expansion.
Additionally, we would like to design and produce more clothing specifically for women. Our current appeal to women is an admitted weakness and we are working with several consultants to bring us up to speed. While we do have some selections for women, these are modified versions of what we offer to males.
Our aim is to create a whole new line to inspire and empower women to pursue their best lives. These would include an additional line of t-shirts, shorts, tights, outerwear, hats and long sleeved t-shirts. Our minimum budget for this is an additional $4000 for design and production.
As Warrior Soul is a lifestyle brand, our relationship with our customers will extend well beyond the purchase. We want to expand our website as a resource for life improvement by providing lifestyle blogs, videos, and by holding fitness events and social gatherings. While this is beyond the scope of our Kickstarter effort, as we grow, we will be able to expand our efforts to help others to realize their own best lives.
Currently we are doing a series of videos interviewing young entrepreneurs and the stories of the challenges and obstacles they faced when they got into business.
Help Fund the Expansion
Warrior Soul Apparel is a company that was completely bootstrapped by its owner, Chris Albert. We started out small, but we are ready to expand and move on to the next level. Our design team and production facility are fully prepared and ready to work on this expansion. Our fulfillment team is in house, and well experienced at getting orders out quickly and efficiently. All we need is your help in funding our expansion to winter/fall clothing and female clothing. In return, we are offering some great, top quality, pieces of apparel.
For $10 or more - you get a Warrior Soul Rubber Bracelet
For $25 or more - you get a Warrior Soul Knit Beanie - white cap with black logo
For $30 or more - you get any single Warrior Soul Shirt design of your choice from www.warriorsoulapparel.com
For $50 or more - you get a pair of our MMA shorts.
For $60 or more - you get any 2 Warrior Soul T shirts of your choice from www.warriorsoulapparel.com
For $110 or more - you get any 4 Warrior Soul T-shirts of your choice from www.warriorsoulapparel.com
For $165 or more - you get 6 Warrior Soul T-Shirts of your choice from www.warriorsoulapparel.com
For $220 or more - you get 8 Warrior Soul T-shirts of your choice from www.warriorsoulapparel.com
For $550 or more you get any 20 Warrior Soul T-Shirts of your choice from www.warriorsoulapparel.com
We look forward to sending you these gifts once our project is fully funded!
Risks and challenges
Our manufacturing and fulfillment center are already firmly in place and we are currently servicing the orders that we do have. We anticipate that this expansion will go quite smoothly as we have recently upgraded our printing equipment, design systems, and fulfillment software. Though we feel quite prepared, unforeseen events do sometimes occur, and our supporters will be the first to know about them along with our strategy for overcoming them.