Unlike other media dealing with sea sports and activities, SIRENES's approach is never technical but always emotional. Large recycled paper pages, rough and porous as only salt water stains can be, large white spaces, pure as a sea horizon, and page-turner stories that will put you on the same wave-length with a surging community looking at the oceans as the intersection of the planet’s destinies.
We'll bring you articles about surfing, freediving, stretches of ocean in the words of a solo sailor, islands, beaches to discover, customs and traditions of beach culture, stories of secret ferries, lost classic boats, whale sharks routes, reportings related to pollution and protection of marine life - all creating a narration in which sea lovers can relate and where they can find the characteristics of a common identity.
Quality will always be our first criteria. Two different versions – one in Italian and one in English – and two cradles, the Mediterranean Sea and the Pacific Ocean, where the attraction for water has grown in time into a culture.
The magazine has a beautiful design and it is characterised by rarefied, essential, sophisticated graphics that are nonetheless never cold. Photography is the unconditional main feature. A constant exchange between past and contemporary in typography and pictogrammes.
SIRENE is paid only by its readers and not by advertisers. People who buy a copy can be sure that each page was thought, designed, written for them.
It will be sold through subscription on its website sirenejournal.com and retail sales in selected shops and bookshops on the magazine’s same wavelength.
This is how we will deliver some of the most passionate stories about the ocean, with your help, by meeting our goal.
SIRENE is run by two journalists with 15 years’ experience in periodical magazines and with a life-long passion for the sea.
Alberto Coretti, sailing teacher, free diver, classic boat expert, former editor in chief of Urban magazine at Rcs Mediagroup, the main Italian publishing company.
Floriana Cavallo, sailing teacher, scuba diver, was managing and content editor at Rcs Mediagroup and now contributor for Mondadori.
We are flanked by an enthusiastic and experienced art and visual team we have worked with for many years: the graphic concept is by Sergio Juan, art director based in Barcelona, with international clients such as Corriere della Sera, Il Sole 24 Ore, Random House (sergiojuan.com). We also have an amazing worldwide group of contributors with a passion for great journalism and we are lining up pre-eminent sea writers, photographers, scientists and oceanographers, sea sports champions and influencers. Definitely, one-of-a-kind storytellers.
We have shaped the demo issue you are leafing through, but to take the work to the next level, we need you. With 13,000£ in Kickstarter funding we will transform an idea in a paper magazine. Your support will mean we will be able to pay for the graphic design, the printing, the writers, the photographers and illustrators, the translations, the shipping. Thanks to your resources we will tell ocean stories you won’t find elsewhere.
Your ideas, enthusiasm and feedback are integral to our success: let’s free the SIRENE trapped in all of us!
Your support will allow us also to build a bedrock for the future: we would like to publish 4 to 6 issues each year and reaching our Kickstarter goal will help set us up to do that.
We’d love it if you pledge and spread the word among other sea lovers too!
Let's protect the ocean by loving it!
Film Footage by Onde Nostre (ondenostre.tumblr.com) – Michael Rodgers, narrator (www.michaelrodgersactingstudio.it) – Matilde Quaglia, translations. Images: Ama fisherwomen: © Fosco Maraini, MCL - Vieusseux – Alinari. Signal code alphabet series, © Corita, serigraph, 1968, reproduction permission of the Corita Art Center, Immaculate Heart Community, Los Angeles (www.corita.org). Manta rays: © Guy Stevens, Manta Trust (www.mantatrust.org). Le plongeoir’s divers: © Alessandro Biancheri (alessandrobiancheri.com). Baja dinghies: © Christian Buhl. © Tatiana Uzlova (tatianauzlova.com). And a series of images licensed under Creative Commons Attribution 2.0 by: Ed Menendez /State Library of South Australia/ Hansenit/ Christopher Michel/ Joanna Poe/ Justin De La Ornellas/ Petras Gagilas/ Simon Ager/ Tina Rataj/ Jan Erik Waider/ Jacob Walti/ James Douglas (www.creativecommons.org/licenses/by/2.0). Also a big thank you to the many people providing invaluable advice for this project, in particular Francesca Bonazzoli, Federico Bellan, Anouk Andaloro, Bruno Lommi, Marco Guerra, Tommaso Rossi, Marco Craig, Valentina Pigmei, Tati Uzlova, Atelier_11511, Susanna Legrenzi, Sasha Carnevali, Mattia Zoppellaro, Mirta Oregna.
A very very special thank you to Nacho Carbonell, who created a priceless, unique piece to support the launch of SIRENE!
REWARDS: IN-DEPTH STORIES ABOUT THE OCEAN PLUS...
Risks and challenges
The number of readers that are actually interested in this kind of literary offer is not large enough to make the project viable.
Supporting SIRENE means, on one hand, relying on a psychological drive – the attraction of man for water – on the other hand, pledging on a medium that, by including the discussion of green themes, gets involved into one of the most important contemporary debates and which is highly likely to have an influence on the public in the near future.
Supporting SIRENE means allocating a relatively low budget for an experimental project involving a new editorial/commercial model.
Pledging on SIRENE means laying your money on something pleasing. Betting on the clean side of the planet, on the ocean’s vital force that can join communities and cultures that would otherwise be far and different.
It means being somehow a protagonist where the passion for water is celebrated, whether it is a lateen sail regatta in the Mediterranean Sea, or a surfing competition in the Pacific Ocean.
- (30 days)