The creative artist's work mainly consists in the ability to observe people and understand their tastes and needs. A creative talent exercises every day; the most important school for those who create is the street with its actors.
The GioielLacci® project was born just like this, from the observation of common objects presented as a completely NEW, INNOVATIVE and ORIGINAL concept .
The naming itself of the product defines its essence: jewels and laces at the same time.
The fusion of two different uses into only one object is the idea behind this product. Two uses which are diametrically opposed - practical the first and lightsome the second - but linked by the desire of MAKING NEITHER ONE NOR THE OTHER SEEM BANAL.
Hypoallergenic and vulcanized silicone laces made precious by a jewel fastening with Swarovski elements.
The uniqueness of the product lies in the vastness of the public to whom it is addressed, since it can meet all tastes and needs. The original silicone laces put an end to the juniors' loose shoes, revolutionize teenagers' sneakers, transform adults' laced-up shoes into loafers thanks to the flexibility of the extensible material.
A sophisticated combination of stones and bands that gives brightness and mystery to all shoes.
Novelty, color, convenience and glam match with Made in Italy craftsmanship.
Each pair of GioielLacci® consists of:
- 2 white Swarovsky elements as jewel fastening of 2 silicone laces;
- 2 extra silicone laces for a possible extension;
- 1 hair pin to make the fastening easier;
- 1 gift box;
- 1 authenticity card.
Colorful and trendy, GioielLacci® turn into fashionable bracelets to show off on your wrist: for him and her.
And if you don't want to lose your eyeglasses, use your Gioiellacci as a colorful chain to wear them round your neck
Risks and challenges
GioielLacci@ research with the consumer has been completed and is 99.9% positive. Online surveys on GioielLacci@ designs, facebook, twitter, and linkedin research has shown the GioielLacci@ brand is attractive to the consumer.
The collected money is needed to manufacture the final steel mold for the silicone laces and the jewel fastening, to put the package in production and to make the paste amalgams in ten different colors. The manufacturing deadline has been estimated to the widest to handle the unexpected.Learn about accountability on Kickstarter
- (30 days)