ELF ENVY. That is what started this whole thing.
Our son Jacob wanted to be like many of his friends and get an Elf on a Shelf, but being Jewish, the answer was no.
That got us thinking. The Elf on a Shelf is a new tradition...so why couldn't we, as Jews, add a new tradition to our holiday to add some more Funukka to Hanukkah.
We created the story of Moshe the Mensch. Moshe was at the Temple when the Maccabees returned victorious from the war. Judah Maccabee was exhausted from the fighting and he wanted to go to bed. But, with only enough oil left for one night, Judah was worried the lights would go out in the middle of the night. Moshe volunteered to sit on the bench of the Temple and tell everyone if the lights went out. What a Mensch sitting on that Bench.
The book goes on to tell the story of Moshe, his 8 days sitting on the bench, and his love of the traditions that Jewish people have.
The product is designed for young Jewish families, but is a great introduction to Hanukkah for those not of the Jewish faith.
In the end our goal is to increase active participation in Hanukkah and make the celebration of the holiday even more fun than it is today. We also want to teach kids what it is to be a true Mensch and teach them to strive to make a positive difference in the world around them.
The funds raised via Kickstarter will be used to cover the costs of the first production run of 500 Mensch figures. The minimum order that the factory will produce is 500 units.
The funds will also cover the development and production of the Mensch on a Bench book and packaging.
Our progress on the project is as follows
-The concept and logo are complete
-The prototype is in production
-The manuscript to the book is written
-We have selected a factory to produce the figures, books, and packages
With the funds from Kickstarter, our next steps are to
-Illustrate the book
-Complete the package
-Complete initial production run of 500 dolls and books
-Ship product to the US and into the hands of boys and girls by Hanukkah this year!
Risks and challenges
With 6 years in the toy industry, I am uniquely qualified to bring this product from a concept to reality. My attitude on this project has been that if don't know how to do something (like layout a book) find someone who can. That attitude has made this whole project come together in a matter of months.
We don't expect any issues in delivering our products in time for Hanukkah this year!Learn about accountability on Kickstarter
- (60 days)