You may have heard the story behind the world famous guitar intro to Guns n´ Roses Sweet Child o´ Mine, and how Slash created it as a joke or finger exercise. As he told in interviews later on he was reluctant to keep it in the song. They ended up keeping it and Sweet Child ´o Mine went on the become one of their greatest hits and the intro one of the all time best guitar riffs.
What if they would have pulled it out of the mix?
Recording artists more often than not have tons of musical ideas they try out in the studio. Some of them makes it to the final mix but some are stashed away in a dark corner somewhere. How many hit making parts may have been ignored over the years?
Why not let the audience decide what makes a song great?
A lot of people aren´ t satisfied by passively consuming music. It´s far more fulfilling for to participate and do something creative with it. That´s why we see things like music mashups and banjo versions of metal songs on YouTube. :-)
With Soggl the listener can create and save their favourite version of the artists music by choosing their best music parts on each instrument, directly in their smartphone! It brings the great feeling of co-creating music to the people, even if you can´t play an instrument.
The app will also feature a Soggl Store for purchasing the songs and a Soggl Drive for storing your favorite song versions.
It´s a sweet deal for the artists since Soggl give them information about what guitar riffs, song melodies and basslines that sits well with the fans, and the artist can use them when releasing the song on record and in the streaming services.
We´re building a music service for co-creation with the artist that will launch in 2017. Wanna help co-create it? (That´s right, we practice what we preach:-)
The fun of being creative with music should be avaliable for everyone, that´s the biggest reason why I am doing this.
April 2016 - July 2016 - Creating the app for iOS August 2016 - July 2016 - Start creating the app for Android May 2016 - November 2016 - Connecting artists and producing song material November 2016 - March 2017 - Releasing the app
To create apps for iOS and Android with backend and distrubution we´re counting on initial costs of about 60 000 $.
Risks and challenges
Creating a music service like this is tricky in the copyright department. We are currently working on creating the proper contracts to cover up all possibilities and making our service a good one both for the listener and the artist.
You´ll be one of the first people to try out the app...for free. You get one song by optional artist. You will also be listed as a co-creator of Soggl on our website and receive a video greeting from me.
You will get 10 songs by optional artist + a unique Soggl T-shirt specially designed by Joachim, the founder of Soggl. You will also be listed as a co-creator of Soggl on our website and receive a video greeting from me.
Visit Soggl founder Joachims band Tornado Tib in the studio recording the next song for the app + dinner with the band. You will also be listed as a co-creator of Soggl on our website and receive a video greeting from me.
Come by the studio in Sundsvall, Sweden and lay down a track of your own on one of Tornado Tibs songs and get a TOTALLY unique version of the song. You will also be listed as a co-creator of Soggl on our website and receive a video greeting from me.