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To blend performance and function with comfort and style through innovation and experience to create a field shirt like no other.
To blend performance and function with comfort and style through innovation and experience to create a field shirt like no other.
86 backers pledged $15,799 to help bring this project to life.

About this project

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Introduction:

Burt Avedon and Susan Colby have been working together as a design team specializing in premium performance clothing for nearly 30 years. Together they have created designs and supervised the manufacturing of over 500 individual styles of distinctive garments and accessories for many of the prestigious lifestyle brands you know well. 

Best known for owning Willis & Geiger when it was still an independent company in New York - Burt, with Susan's help, developed some of the most innovative explorer's clothing on the market. Sporting enthusiasts and adventurers alike enjoyed the quality and innovation of a bygone era. More recently, the consulting team has designed clothing for prestigious brands including Beretta, The Orvis Company, Eddie Bauer, Kevin's, Woolrich, Duluth Trading, King Ranch...to name a few. For a complete list, visit our web site.

Shortly after Burt Avedon's 90th birthday, Burt decided the time was now to design, manufacture and market an all-new collection of performance field garments under their own label – Avedon & Colby. The Signature Field Shirt is the first of many signature garments to come.

When asked "Why start this at 90?" – Burt simply replies, "Why not?"

Our Mission: "To offer a different type of field shirt – one that delivers performance and function without sacrificing quality, comfort and style. Simply put, we set out to create the first field shirt as performance-driven as those who will wear it."

"Drawing on all of our past experience developing garments for some iconic, authentic outfitting brands – the Avedon & Colby Signature Field shirt is a culmination of functional performance features – signature features we’ve pioneered and perfected over the years – to new innovations and design details that surpass the scrutiny of avid field enthusiasts. The result is the most comfortable, most functional field shirt you will ever wear."

"With the launch of our Signature label, we are very excited to now be back to be doing it for ourselves – the way we did together in the early Willis & Geiger days. We have designed and approved our initial prototypes, but we need your support to make this become a reality."

The Signature Field Shirt: 

"When it comes to quality and attention to detail – we have spared nothing. From the proven 100% cotton long-staple bush poplin – in historic “tea-dyed” British Tan – to the quality details found only found on fine-tailored shirts – we’re confident our Signature Field Shirt will live up to the standards of those who require the best – and then some."

"The design philosophy behind our new Signature Field Shirt is “function, not fashion”. You can always make something cheaper, but we believe in design that will make it function better. We developed every performance feature and construction detail by asking “How will it function in the field?” and “What will make this shirt perform better for you?” 

"We don’t believe in sacrificing quality and performance features to save costs, either. Our new Signature Field Shirt costs a little more than other field shirts – but it does a whole lot more."

The Fabric:

Tea-Dyed Bush Poplin: The Signature Field Shirt is constructed of a 100% long-staple cotton bush poplin that’s distinguished by its tight, compact weave of high-twist yarn. Softened with a lightly napped finish that won’t weaken the fabric (unlike surface sanding, which abrades the weave and weakens the fabric), the inherent water repellency of the weave is further enhanced with a water-repellant finish.  

The result is a lightweight, comfortable shirt that resists wind and water, wicks moisture, dries quickly and is both durable and abrasion resistant. The dense, compact weave also resists snags from burrs and thorns – and protects against biting ticks and mosquitoes. 

The shirt’s unique color is an exact replicate of the traditional “tea-dyed” British Army khaki originally developed in India during the 1860’s when the dust from the red clay roads stained the soldiers’ tropical white uniforms. The uniforms were subsequently dyed with tea to match the color of the road dust – and coincidentally became the world’s first camouflage military uniforms. This new “British Tan” became the uniform color-of-choice during World War I, and was later adopted by the WWII veterans who settled on land grants in British East Africa, where many became the continent’s first professional hunters. 

Design Features:

Retractable Bi-Swing Back (a Signature Feature): A generous, full-length bi-swing back extends from the top of each shoulder to the waist and expands to prevent pulling on the sleeves when arms are thrust forward. A unique, elasticized mesh panel inside the shirt reseats the bi-swing pleats to their original position to prevent ballooning and maintain a trim, snag-free profile. 

Moisture-Wicking Mesh: The hydrophilic elasticized 100% polyester mesh half lining on inside of the shirt back wicks sweat away from the wearer’s skin and out to the cotton shirt material to accelerate evaporation and cooling on hot days.

Double-Reversed Underarm Gusset (a patent-pending Signature Feature): A revolutionary new underarm gusset design allows for complete freedom of arm movement by preventing any pulling on the shirt’s sleeve when arms are raised or rotated when shooting, fly casting or using binoculars.

Double-Reversed Underarm Gusset Design
Double-Reversed Underarm Gusset Design

Side Panels (a Signature Feature): Tailored side panels (replacing traditional side seams which are cheaper to sew) separate the front and rear shirt panels to prevent transfer of torque so the shirt body does not twist or pull when climbing, crawling or pulling. 

Pivot Sleeve (a Signature Feature): Each sleeve seam follows the arm-motion pivot points to reduce cuff “pull-back” and waist “pull-out” while allowing arms to move freely. 

Articulated Elbows (a Signature Feature): A sequence of small pleats at the elbows help prevent the shirt cuffs from pulling back and binding when bending arms for shooting, fly casting or using binoculars.

Performance Details:

Sun Collar: A flip-up collar extension prevents sunburn on the back of the neck. Constructed with a military-style “zig-zag” stitch (a Signature Feature) to keep it rigid without adding additional thickness or weight, the sun collar stays up without curling or folding back on itself. 

Throat Latch: A unique fold-back throat latch and concealed keeper button prevents wind from blowing down the wearer’s neck on chilly days.

 Hidden Button-Down Collar: Hidden buttons secure the shirt’s collar tips to prevent them from flapping against the wearer’s face and neck in high winds or when boarding a helicopter or bush plane. 

Sleeve Roll Tabs (a Signature Feature): Extra-long sleeve roll tabs are hidden inside each sleeve to accommodate easy rolling up of shirtsleeves without binding.

Tuck-In Pocket Flap (a Signature Feature): Button-secured front pocket flaps are designed with a notch to tuck neatly into the open pockets to prevent snagging on a shotgun or rifle butt when hunting or shooting. 

Box Pleat Pockets: Generous, functional (not decorative) box pleats on each pocket allow for expanded capacity.

Zipper Pockets (a Signature Feature): Concealed brass zippers secure two “drop behind” hidden pockets for safekeeping a cell phone, passport, cash, wallet or other valuables. Reinforcing cloth panels sewn on the inside of the shirt support the zippers to prevent sagging when items of weight are added like cell phone, keys.

Pocket Loop: A convenient pocket loop keeps sun- or shooting glasses readily accessible.

Contoured Shirt Bottom: The gently contoured shirt bottom is shaped for comfort and style, whether tucked in or left out.

Horn & Urea Buttons: Stronger and more durable than traditional horn buttons, the Signature Field Shirt buttons are molded from ground horn powder and urea-methanol resin to withstand harsh washing on rocks (when on safari) or high-temperature commercial shirt presses (back home). Raised button rims protect the thread from abrasion.

Dress Shirt Construction: All seams are single-needle stitched and surged to prevent any fraying of material. 

Dress Shirt Front Placket: The seven-button front placket features a horizontal lower buttonhole, which counters the natural stress of the button so it won’t pull out. The “turn up” design of the placket bottom (not a simple fold-over) is a hallmark of fine shirt making.

Sizing

Shown above are US standard body measurements for men 5'8"- 6'. The Signature Field Shirt works from these sizes with added "body ease."

IMPORTANT Note about size: We offer the Signature Field Shirt in Medium to XXL. Your size selection will be collected from you AFTER we reach our goal and the Kickstarter campaign closes. For now place a pledge, and we will get which size you require (M-XXL) through Kickstarter IF we reach our goal.

How to Measure:

NECK – Using a tape measure, wrap around the base of neck – or check the neck size of your most comfortable shirt.

SLEEVE – Get a friend to position the end of the tape at the center back of your neck, with your arm slightly bent, follow the tape around to your wrist.

CHEST – Wrap tape measure evenly around the fullest part under your arms.

Rewards:

 
 

Who We Are:

Burt Avedon: Burt has experienced more in his lifetime than most, and he is, simply put, the real deal – a true adventurer… learning to fly at 12... joining Claire Chennault’s volunteer group in 1941… a Navy fighter pilot serving in combat during both World War II and Korea – and later as a test pilot and Top Gun instructor… Formula 1 racing in Italy and a bush pilot in Africa… he is a senior member of "The Explorer's Club" and not one to slow down – even those who know him today – in his 90s!

In 1978 – Burt purchased Willis & Geiger, the historic outfitter founded in 1902. Armed with a Navy-financed Harvard MBA and three year’s experience as a professional hunter in British East Africa, he set about to revive the bankrupt company by re-introducing improved versions of many of the iconic Willis & Geiger styles that had so capably outfitted adventurers and explorers like Teddy Roosevelt, Ernest Hemingway, Charles Lindbergh, Amelia Earhart, and more.

Today, at just 91 and still going strong, Burt is as dialed in as always – thinking about the end user and what it is that they want. Abiding by a design philosophy that never disappoints – he focuses on function and performance – and how to maximize it.

Susan Colby: Susan joined Burt at Willis & Geiger in 1986 with an art degree from Smith College following a successful career as first an art teacher, then as a member of Westinghouse’s Design Center, Associated Merchandising Corporation and finally, at Paul Stuart/NYC as a designer and buyer. Together, Burt and Susan work to design and develop innovative garments and accessories that blend the classic good taste of a bygone era of wilderness exploration and adventure with high-performance features never before seen by outdoor enthusiasts.

Why Kickstarter?

We’ve designed, tested, refined and prototyped the Signature Field Shirt. We need your support to take it to production. With that support, we hope to make the Avedon & Colby Signature Field Shirt a reality.

Producing our new field shirt requires investment capital to purchase specialty fabric yardage and to be able to meet production minimums. Rather than bring in investors – which would dilute the pool of the decision makers – we decided to try and raise the funds ourselves through Kickstarter.

USE OF FUNDS:
Your support will help us fund the yardage requirements – as well as meet the minimum order requirements – for our first production run. If we pass our initial goal, additional yardage can be secured for the production of expanded inventory, additional colors and the launch of the design for additional field garments. Thank you for your support!

“It’s never too late to follow your passion. Help us follow ours.”

Risks and challenges

As with any manufacturing project, dates of delivery are set and in most cases met. While we fully expect to meet the dates we outlined, issues outside of our control can happen causing delay with delivery. Should we experience any delay in expected delivery, backers will be notified immediately.

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Support this project

  1. Select this reward

    Pledge $25 or more About $25

    5 x7 Handwritten "thank-you" note from Burt and Susan featuring an illustration of Burt “Old Dead Eye” standing next to his F4U-4 Corsair. Plus a mention (if you'd like) on our web site for backing our project!

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    Pledge $50 or more About $50

    Handwritten "thank-you" note plus a custom-made, signature label ball cap sewn from our signature bush poplin canvas. Features an adjustable back strap and our classic Avedon & Colby logo embroidered on the front.

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  3. Select this reward

    Pledge $135 or more About $135

    Handwritten "thank-you" card from Burt & Susan, PLUS one of our early run Signature Field Shirts in "tea-dyed" British tan bush poplin ($44 off the retail of $179). Plus a mention on our web site (if you'd like) for backing this projects.

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    Pledge $250 or more About $250

    Plank Member Package! Pledge $250 and receive our Signature Field Shirt in "tea-dyed" British tan bush poplin with an embroidered Avedon and Colby "Plank Member" logo on the left chest; plus our custom-made bush poplin, adjustable logo cap with Plank Member embroidered on the back; a handwritten "thank-you" note from Burt & Susan and a mention on our Plank Member Backers web page.

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    Pledge $350 or more About $350

    Signature Plank Member Package No. 05 –
    Receive everything in our Plank Member package plus an exclusive, vintage Bob Timberlake fly-fishing jacket from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $425 or more About $425

    Signature Plank Member Package No. 06 – Receive everything in our Plank Member package plus a vintage Willis & Geiger fly-fishing shirt from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $425 or more About $425

    Signature Plank Member Package No. 07 – Receive everything in our Plank Member package plus a vintage Beretta canvas "Flight Jacket" from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $450 or more About $450

    Signature Plank Member Package No. 08 – Receive everything in our Plank Member package plus a vintage Willis & Geiger "Trooper Jacket" from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $450 or more About $450

    Signature Plank Member Package No. 09 – Receive everything in our Plank Member package plus a vintage Willis & Geiger "Ranger Vest" from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $700 or more About $700

    Signature Plank Member Package No. 10 – Receive everything in our Plank Member package plus a vintage Willis & Geiger wool "Grouse Shooting Jacket" from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $750 or more About $750

    Signature Plank Member Package No. 11 – Receive everything in our Plank Member package plus a limited edition (only 100 ever made) vintage Woolrich "Lost Squadron Expedition" sweater from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $750 or more About $750

    Signature Plank Member Package No. 12 – Receive everything in our Plank Member package plus a vintage Willis & Geiger waxed-cotton men's jacket from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $850 or more About $850

    Signature Plank Member Package No. 13 – Receive everything in our Plank Member package plus a one-of-a-kind, vintage Willis & Geiger leather thermos case from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $1,100 or more About $1,100

    Signature Plank Member Package No. 14 – Receive everything in our Plank Member package plus a vintage Willis & Geiger waxed-cotton trench coat from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $1,100 or more About $1,100

    Signature Plank Member Package No. 15 – Receive everything in our Plank Member package plus a one-of-a-kind, vintage Willis & Geiger leather Gameskeeper's Jacket from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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    Pledge $1,750 or more About $1,750

    Signature Plank Member Package No. 16 – Receive everything in our Plank Member package plus a one-of-a-kind, vintage Willis & Geiger leather attache case from "The Designer's Closet" and designed by Burt Avedon. Details: www.fromburtavedonscloset.com

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Funding period

- (30 days)