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Beyond basics - the t-shirt that’ll touch you in ways you won’t forget.
Beyond basics - the t-shirt that’ll touch you in ways you won’t forget. Pre-order yours now at www.uniform.is
Beyond basics - the t-shirt that’ll touch you in ways you won’t forget. Pre-order yours now at www.uniform.is
1,360 backers pledged $230,059 to help bring this project to life.

About this project

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UNIFORM: World's Softest Tee

$230,059

1,360

UNIFORM is a clothing line on a mission. Our timeless classics are crafted to ensure you can look your best, do your best and be your best. All products are ethically made by working mothers in Africa's first fair-trade factory. And each purchase provides a school uniform to a child who could otherwise not attend school. The world's softest tee is just the beginning.

We quadrupled our initial goal and are ecstatic by the overwhelmingly positive response. Now we're focused on growing our backer community. Whether you can pledge $10 for the everyday tote or $48 for the world's softest tee, every one of you matters to us.

We all have too much to do and too little time. Effortlessly stylish, UNIFORM shirts are crafted to be silky soft with a flattering fit. You'll never want to take it off.

Softest. T-shirt. Ever. 63% Lyocell, 30% nylon, and 7% silk. The perfect blend for a perfect tee. Made from recycled beechwood, Lyocell produces no harmful byproducts and significantly less waste than other fibers. Nylon provides durability and moisture management. And silk supplies the softness.

Flattering fit. UNIFORM tees fit the way you want a t-shirt to fit. As Ecocult puts it, they have a “sophisticated fit that drapes perfectly.”

Factory-direct pricing. We have no retail overhead or middlemen, so we can provide premium products at value prices. Similar luxury brand tees cost twice as much.

Fair trade. UNIFORM manufactures products in Africa’s first fair-trade factory. We’re all about partnership and sustainability, not worker exploitation or environmental degradation.

Life-changing. Many African children are required to wear school uniforms, and their cost often forces kids to stay home. For every shirt we sell, a uniform is donated to a child who would otherwise go without an education.                                                                                                         .

The Impact of a School Uniform.

UNIFORM puts an innovative twist on the traditional ‘one-for-one’ model. The “remix” means that we employ women from Liberia to make tees for you and school uniforms for children in their community.

Rigorous randomized studies by the Poverty Action Lab have proven that providing children with uniforms improved school attendance by 62% and dramatically increased test scores 0.25 standard deviations.

Free uniforms also have a dramatic impact on young girls, decreasing their school dropout rate by a third. For every three girls who stayed in school because of the three donated school uniforms, two delayed their pregnancy.

The Impact of a Working Mother.

Over 98% of the 300-person workforce in our Liberian factory are women. All of them are stakeholders in the L&J business; together, workers own 49% equity. Our employees receive living wages, free health care, 100% savings matching, and literacy classes. In a country where on average, only 30% of children are in school, 98% of our employees’ children are enrolled. Putting women into productive jobs results in advanced growth for the entire national economy.

Africa's first fair-trade factory, owned and operated by Liberty & Justice.
Africa's first fair-trade factory, owned and operated by Liberty & Justice.
Mother and Machine Operator sews a tee.
Mother and Machine Operator sews a tee.

Liberia has one of the of the lowest primary education enrollment rates in Africa; 6 out of 10 children of primary school-age are out of school. The cost of uniforms is a huge obstacle for Liberian families, especially given that 50% of working adults lost their jobs during the Ebola crisis.

Alongside the United Nations and Liberia’s Ministry of Education, our goal is to send 50,000 kids to school within a year. We believe that the path to sustainable development is about giving people the resources required to succeed.

Dress the tee up or down: from our form-fitting short sleeve woman's tee to our premium men's classic, we guarantee comfort and style for any occasion.

Styles. For women, our form-fitting short sleeve tee is perfection. For men, our design is a slimming short sleeve crew neck. Our unisex baby shirt is oh-so-soft and stylish. Girls look great in our capped-sleeve, relaxed fit tee. And for the boys, UNIFORM has created the perfect cool and comfortable fit.

Types. Choose the World’s Softest Tee ($48) or the 100% African Organic Cotton Tee ($28).

Colors. We keep things simple and offer the world's softest tee in grey, black, and white. The tote comes in black.

The Striped Tee. Crafted with 100% rayon jersey, our navy blue and white striped tee is the perfect staple. Aside from the fabric, the fit and style are identical to the world’s softest tee.

The UNIFORM take on the classic oxford is flawless: we created the perfect shirt for the office or a night out with friends.

Women's White Oxford.This long-sleeve oxford has slimming darts, a breast pocket, a buttoned collar and a curved hem that falls perfectly at the hip.

Women's Sleeveless Chambray Oxford.This form-fitting yet relaxed and light-weight sleeveless oxford features two chest pockets, slimming darts, a single black pleat, and a rounded hem that falls below the hip.

Men's White Oxford. This classic oxford features a single button cuff, a simple left breast pocket, a slimming cut on the waist and sleeves, and a straight hem.

Men's Chambray Oxford.This laid back oxford features a relaxed fit, a single rear pleat, a left breast pocket, a mid-way hidden button feature, and double button cuffs.

Whitney Eve x UNIFORM Muscle Tee. Whitney’s muscle tee features a leopard lick on the World’s Softest Tee fabric for the perfect weekend look. The muscle tee features raw-cut and spacious arm holes, a loosely fitted silhouette, and a finished and curved hemline that falls slightly below the waist for a feminine yet laid-back look. Available in both grey and white. 

Selecting sizes, colors and a shipping address. UNIFORM is for everyone. We offer sizes for all shapes, genders, and ages. Once the UNIFORM campaign funding period is over, our team will send you an email survey. This will request your size, color, shipping address and other project-specific preferences.

UNIFORM selects models who are exceptional people committed to innovation and impact. Our models have used their influence for good and are role models to so many. Throughout the campaign, we highlight portraits of these beautiful people who so aptly represent our brand. View the full portrait series on Instagram. on Instagram.

UNIFORM is the first original clothing line launched by Liberty & Justice (L&J), the first Fair-Trade Certified apparel manufacturer in Africa. L&J had operated successfully in Monrovia, Liberia producing product for third party vendors until the 2014 Ebola crisis, which forced many West African  companies and schools to shut down.

Chid Liberty, L&J's Liberian-born owner, conceived of UNIFORM as an innovative way to get the company's employees back to work and the community's children back to school. Along with Campaign Manager Maria Springer, Mr. Liberty and the UNIFORM team are responding to Liberia's post-Ebola challenges in a way that advances women rights and universal access to education for all children.

Risks and challenges

For the sake of transparency, we want you to know the following circumstances may present challenges in delivering product: (1) port clearance delays in West Africa; and (2) shipping delays to international addresses (all fulfillment will be done in the USA).

But because UNIFORM is being launched under the L&J, which has been established in Liberia since 2010, we’re confident we’ll be able to address whatever challenges arise.

On the off chance you’ve selected the wrong size, we’re happy to exchange your shirt.

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  1. Select this reward

    Pledge $5 or more About $5

    The Supporter

    Thank you for your support! Every dollar counts. You will receive a personal thank-you message from us!

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    Pledge $10 or more About $10

    The Everyday Tote

    A stylish black UNIFORM tote bag.

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    29 backers
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    Pledge $28 or more About $28

    The Organic Tee

    A 100% African organic cotton UNIFORM t-shirt (not featured in product photos). Comes with a stylish black UNIFORM tote bag.

    This provides one school uniform to a Liberian child and sustains jobs for working mothers in Liberia.

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    239 backers
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  4. Select this reward

    Pledge $48 or more About $48

    The World's Softest Tee

    Our state-of-the-art, ultimate tri-blend UNIFORM t-shirt (our featured product). Comes with a stylish black UNIFORM tote bag and a Polaroid photo (Kickstarter exclusive!) of a student in Liberia who received a school uniform thanks to your purchase.

    This provides one school uniform to a Liberian child and sustains jobs for working mothers in Liberia.

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    515 backers
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  5. Select this reward

    Pledge $48 or more About $48

    The Striped Tee

    Our navy and white striped tee is crafted with 100% rayon jersey. Comes with a stylish black UNIFORM tote bag and a Polaroid photo (Kickstarter exclusive!) of a student in Liberia who received a school uniform thanks to your purchase.

    This provides one school uniform to a Liberian child and sustains jobs for working mothers in Liberia.

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    20 backers
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  6. Select this reward

    Pledge $58 or more About $58

    The Oxford

    Our all-cotton UNIFORM oxford. Comes with a stylish black UNIFORM tote bag and a Polaroid photo of a student in Liberia who received a school uniform thanks to your purchase.

    This provides one school uniform to a Liberian child and sustains jobs for working mothers in Liberia.

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    31 backers
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  7. Reward no longer available

    Pledge $68 or more About $68

    Whitney Eve x UNIFORM Muscle Tee

    Designed by Whitney Port, this leopard muscle tee is made with the world’s softest tee fabric. Comes with a stylish black UNIFORM tote bag and a Polaroid photo (Kickstarter exlcusive!) of a student in Liberia who received a school uniform thanks to your purchase.

    This provides one school uniform to a Liberian child and sustains jobs for working mothers in Liberia.

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    Reward no longer available 25 backers
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  8. Select this reward

    Pledge $82 or more About $82

    Triple the Cotton

    Three 100% organic cotton UNIFORM t-shirts. Comes inside a beautiful UNIFORM box with a pencil, sharpener, postcard, notebook, and three Polaroid photos (Kickstarter exclusive!) of students in Liberia who received new school uniforms thanks to your purchase.

    This provides three school uniforms to Liberian children and sustains jobs for working mothers in Liberia.

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    145 backers
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  9. Select this reward

    Pledge $140 or more About $140

    The Ultimate Trio

    Three ultimate tri-blend UNIFORM t-shirts. Comes inside a beautiful UNIFORM box with a pencil, sharpener, postcard, notebook, and three Polaroid photos (Kickstarter exclusive!) of students in Liberia who received school uniforms thanks to your purchase.

    This provides three school uniforms to Liberian children and sustains jobs for working mothers in Liberia.

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    159 backers
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    Pledge $165 or more About $165

    A Bundle of Joy

    Everything that comes in The Ultimate Trio package, plus a beautiful photo book signed by Chid Liberty with portraits of UNIFORM models (inspiring and influential individuals from all walks of life).

    This provides three school uniforms to Liberian children and sustains jobs for working mothers in Liberia.

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    19 backers
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  11. Select this reward

    Pledge $200 or more About $200

    The Family Pack

    Put your family in UNIFORM! Three 100% organic cotton t-shirts and two ultimate tri-blend t-shirts. Comes inside a beautiful UNIFORM box with a pencil, sharpener, postcard, notebook, and five Polaroid photos (Kickstarter exclusive!) of students in Liberia who received school uniforms thanks to your purchase. Also includes a beautiful photo book signed by Chid Liberty with portraits of UNIFORM models (inspiring and influential individuals from all walks of life).

    This provides five school uniforms to Liberian children and sustains jobs for working mothers in Liberia.

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    56 backers
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  12. Select this reward

    Pledge $350 or more About $350

    Inspire a Classroom

    Send the classroom of your choice a beautiful UNIFORM box full of letters written by a classroom of Liberian children and 30 Polaroid photos of students in Liberia who received school uniforms. Comes with 30 pencils, 30 sharpeners, 30 postcards and 30 notebooks, as well as a beautiful photo book signed by CEO Chid Liberty featuring portraits of UNIFORM models (inspiring and influential individuals from all walks of life).

    This provides school uniforms for a Liberian classroom and sustains jobs for working mothers in Liberia.

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    14 backers
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  13. Select this reward

    Pledge $1,500 or more About $1,500

    UNIFORM a Classroom

    Dress a classroom of your choice* in ultimate tri-blend tees, and receive everything in the Inspire a Classroom reward. In addition, you can join CEO Chid Liberty as a classroom guest speaker (in-person or via skype).

    This provides school uniforms for a Liberian classroom and sustains jobs for working mothers in Liberia.

    *Contact us for more details.
    *Shipping included

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    5 backers
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  14. Select this reward

    Pledge $5,000 or more About $5,000

    UNIFORM an Organization

    Dress the company, school, or religious organization of your choice* in the organic cotton or ultimate tri-blend tees. Comes with a stylish tote bag for each shirt, Polaroid photos (Kickstarter exclusive!) of students in Liberia who received school uniforms thanks to your purchase, and a beautiful photo book signed by Chid Liberty with portraits of UNIFORM models (inspiring and influential individuals from all walks of life).

    This provides school uniforms for up to ten Liberian classrooms and sustains jobs for working mothers in Liberia.

    *Contact us for more details.
    *Shipping included

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    Limited 6 backers
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    Pledge $10,000 About $10,000

    Become an Honorary Chief Giving Officer

    An invitation to you or someone you choose to become an Honorary Chief Giving Officer, and join us on a trip to Africa to distribute uniforms at one of our West African partner schools. This also includes a large deluxe UNIFORM package assembled by the L&J factory workers.

    This provides school uniforms for a Liberian school and sustains jobs for working mothers in Liberia.

    *Contact us for more details. Does not include airfare or lodging.
    *Shipping included

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    Limited 7 backers
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Funding period

- (45 days)