Project { The Gravity Clock }

The Gravity Clock is a simple analog clock, nothing more.  It was created to be modern, minimal and timeless.  Its sole purpose is to tell time, while subtly reminding you of the importance of the passing minutes.

Concept | Time & Gravity

The Gravity Clock was created to emphasize the importance of time, by combining the two forces that dictates every aspect of our lives:  Time & Gravity.  Time is the one thing that is ever present, continuous, and ever flowing, yet still so often forgotten, pretty much the same way we become so accustomed to the forces of gravity around us, that we no longer notice the impact it has on the way we live. 

This clock was meant to be a simple art piece, that relays the importance of time, both functionally and philosophically.  In addition to keeping time, the design emphasizes the sense of physical gravity by appearing as if the clock is sinking into the surface, almost like being in quicksand, thus reminding us of the the urgency or the "gravity" of time.   

Inspiration { first project }

For my very first project on kickstarter, I wanted to bring forward a product that is creative and useful for everyone, anywhere, and more importantly, anytime.  I really can't think of an item that fits this criteria more closely, than a time keeping device.  Time never goes out of fashion, and although the design of device for keeping time may change, it's function remain relatively the same.  Thus, we bring to you, The Gravity Clock.   

The Gravity Clock was created and recreated over a period of 1 year, as an on going experimental project, by a group of talented designer in Thailand, for the purpose of exploring and combining different materials.  The final combination of veneer and acrylic was deemed best for expressing the concept of the product.  The final result is the unorthodox sinking geometric design you see before you :]

Form + Function

Modern, minimal, and timeless, that was the goal when we started with The Gravity Clock.  We believe that as beautiful as a product may be, it has to perform it's function flawlessly and without distraction.  

So a basic geometric layout was chosen to create the body for the clock, making it extremely simple, and clean, with sharp lines.  Basing the design on a rectangular cube, allows minimalism to be achieved, while providing a clean front panel that is perfect for displaying time without distraction.  The angular tilt of the body helps create a "shift" in perspective, that lends a more modern feel to the design, while improving the angle of view of clock's front panel.   

Materials + Specs

Dimension:  

WxLxH (c.m.):   13.3cm x 8cm x 12.5cm  

WxLxH (inch):   5.24" x 3.15" x 4.9"

Launching with Kickstarter

Not enough could be said about Kickstarter.  Over the years, I have seen numerous incredible project launched, succeeded, and even failed on Kickstarter.  No matter the case, it's always exciting when witnessing entrepreneurial spirits taking flight, and seeing people go out on a limb to make their ideas or dreams, a reality.  

The invaluable opportunity to be gained, experienced and learned through this site is endless.  I have always wanted to jump in the first moment I laid eyes on this site.  But as you all know, anything worth doing, is worth doing right, and a lot of planning is needed to get a project started.   So finally, I am able to put in my two cents, as well as put myself out on a limb with my first project.  

Experience in Product Design

Although educated in Business Management, I have also worked as a freelance graphic designer for the past 15 years, with accumulated experience in the field of jewelry design via CAD, and Artcam software. In 2010, my friends and I launched our own brand of high-end Custom Titanium Replacement Back for the iPhone 4 and 4S, under the name of Más Design (www.maselements.com).   Más Design allowed us the opportunity to gather the necessary experience to design, create, manufacture, and bring forth a product to market.