BroomStache is a family of well-groomed brooms and brushes hand-crafted by local artisans from durable, sustainable American white oak. Read more
This project was successfully funded on May 17, 2013.
About this project
The American Mustache Institute Proudly Supports BroomStache TM
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BroomStache: BroomStache is a family of well-groomed brooms and brushes designed by Los Angeles architect, Dino Tadiar. Hand-crafted by local artisans, BroomStaches are thoughtfully constructed from durable American white oak remnants to be heavy-duty, yet light on the environment.
We need your support for the initial production run of the first set of BroomStaches.
Our Vision: We believe that no product should be mundane, and that even mundane tasks like sweeping should be enjoyable. So we re-imagined the broom in the image of perhaps the most celebrated expression of human individuality: the mustache. The result? Sweeping is fun again, for the very first time.
Sustainable, and Sustaining:
Great design extends beyond aesthetics: today’s customers rightly demand sound construction and sustainable materials. Each of our BroomStaches will be hand-crafted by local artisans from American white oak remnants otherwise destined to become particle board. Like your father’s worn-in leather briefcase, products made from natural materials grow in both character and beauty over time. This means that our brooms will not only last longer than the cheaply-constructed plastic brooms they’ll replace, they’ll look better in the process. It's conscious design that is both sustainable, and sustaining.
Our goal: We've gotten great reviews on our prototypes and would like to introduce BroomStache to the world. Our initial production run will include Charlie, Handel and Lenny. In turn, sales from these brooms will allow us to produce the entire BroomStache family.
In today's complicated, tech-driven world, the BroomStache family takes us back to a time when the products humans interacted with on a daily basis were constructed by...humans. It's about taking a step back from the mass-produced, injection-molded products that surround us, and instead, injecting the human element into our daily lives.
Yes, We Wood:
We take the construction of BroomStaches seriously: each broom or brush core will be constructed from durable American white oak, which was selected for its density, strength, resilience, and water-resistance. Historically used in the construction of Craftsman furniture, ocean-going ships, and even ancient weapons, white oak allows BroomStache to handle your roughest jobs, sweep after sweep. After each broom or brush core is cut and finished, we fit them with the finest horse hair (hand- and handle-brushes) or a blend of natural and synthetic anti-static bristles (brooms) to create the highest-quality sweeping tools found anywhere.
Beyond the satisfaction that comes from using an effective, well-constructed tool, we found that for our testers, the real joy came from the utter hilarity of pushing and pulling a mustache around their house. We can't wait to see your all your faces when you get BroomStaches in your hands...it's seriously funny.
Why a Broom?: This is the question we got most often when introducing BroomStache to our testers. The answer? It's a humble, neglected instrument valued only for its function, with designs and materials that haven't been re-visited in decades. We saw an opportunity to take a dreaded product for a dreaded task, and transform it into a treasured item that creates joyful moments...mission accomplished.
The BroomStache Family:
Without our team we, wouldn't have gotten this far: special thanks to Dave Singh, Albert Cervantes and Mauro Trejo, who have worked tirelessly to get this project to this point. Special thanks to our photographer, Annette Farol, and stylist, Jasmine Hebreo. Many many thanks to our family and friends, who have listened for hours on end (often in confusion) as we talked through broom and brush aesthetics and ergonomics.
Risks and challenges
Against the Grain:
BroomStache stands for quality construction and working locally with artful artisans. That said, the tough part is finding funding to support the reversing trend of creating hand-crafted products. The awesome part is that you'll be part of a movement that means much more than BroomStache. People purchase everyday products out of necessity only to find out that these products don't have any meaning. Companies spend huge dollars on marketing campaigns to manufacture stories for their otherwise lifeless products.
Our brooms and brushes bristle with personality, and it's our hope that you'll pass them down to your children and your children's children. The BroomStache family is a way to have fun with enduring, beautiful, natural products.
Deliverables and the Future:
Our first production run will only include what we are currently capable of creating. We are excited to bring to the market the hand brushes, Charlie and Handel, and our signature sweeper, Lenny.
Sweeping the nation off its feet:
We'd like to grow, however, we recognize that these products aren't for everyone. The challenge will be to find and attract customers who share our vision, and to grow BroomStache in a thoughtful way. This means staying true to our vision and principles, which won't always align with the bottom line.
But at the end of the day, knowing that a community of backers like you exist is what keeps us going - thank you for your support, and for supporting the (sometimes crazy) creative talents around you.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
Pledge $2 or more
Thank You! We will add you to our exclusive backer mailing list so you'll be the first to know when the BroomStache family gets hair.Estimated delivery:
Pledge $25 or more
Set of 5 punny greeting cards starring "Ralph Stachio and Friends." Perfect for your favorite mustachionados.Estimated delivery:Ships anywhere in the world
Pledge $35 or more
Want a summer T-shirt? Have a wonderful fitted T-shirt that stands for the artisan hand crafted movement in America. 100% cotton and 100% made in the USA.Estimated delivery:Ships anywhere in the world
Pledge $65 or more
9 backers Limited (491 left of 500)
Become the proud owner of the first in the BroomStache family to go into production: backers at this level will receive one (1) Charlie, a hand-crafted American white oak hand brush fitted with gentle horse hair bristles. Ideal for cleaning tight spaces and delicate fabric, it's perfectly at home in your home or office.Estimated delivery:Ships anywhere in the world
Pledge $75 or more
17 backers Limited (483 left of 500)
Backers at this level will receive one (1) Handel, a hand-crafted American white oak handle-brush fitted with horse hair bristles for detailing, dusting and dust pan leftovers. In initial testing, Handel has been the most popular of the BroomStache family.Estimated delivery:Ships anywhere in the world
Pledge $105 or more
19 backers Limited (481 left of 500)
For your donation, you'll receive one (1) Lenny, a hand-crafted American white oak traditional sweeper fitted with a blend of industrial-grade anti-static bristles to attract and remove dust, dirt and any electrically charged material (i.e. hair). This broom is ideal for indoor applications like kitchens and bathroom floors, barbershop and gym floors, and retail floors.Estimated delivery:Ships anywhere in the world
Pledge $550 or more
You and a guest join the founders of BroomStache for an exclusive private party in Los Angeles. Each attendee will receive one (1) signed Handel as a token of our appreciation. 1 pledge = a pair of tickets. Date and venue to be announced after the funding deadline.Estimated delivery:
Pledge $1,250 or more
2 backers All gone!
You plus three (3) guests join the founders of BroomStache for an intimate dinner in Los Angeles. The backer will also receive a signed BroomStache set: one (1) Charlie, one (1) Handel and one (1) Lenny. Travel not included.Estimated delivery:
Pledge $4,500 or more
1 backer Limited (1 left of 2)
For your generous donation, we will commission a one-of-a-kind BroomStache design inspired by your favorite 'stache (even if it's yours!). Like all of our BroomStaches, your custom sweeper will be hand-crafted by our artisans from American white oak and fitted with bristles of your choice. The only difference is that you'll be the only one in the world to have it! Backer will receive three (3) of its custom BroomStaches.Estimated delivery:Ships anywhere in the world
- (41 days)