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We are a quarterly digital magazine with a goal to be the first print publication to exclusively cover ethical and sustainable fashion.
We are a quarterly digital magazine with a goal to be the first print publication to exclusively cover ethical and sustainable fashion.
We are a quarterly digital magazine with a goal to be the first print publication to exclusively cover ethical and sustainable fashion.
73 backers pledged $4,151 to help bring this project to life.

About

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Ethical Style Journal Goes to Print

$4,151

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The momentum is building behind environmentally-friendly, ethically-made, slow and sustainable fashion, but this movement needs a signature platform that shows the world what it truly looks like.

Ethical Style Journal is a digital magazine that celebrates and promotes ethical and sustainable fashion, to inspire readers to shop more consciously. Now on our third issue, it's important that we continue to do our best to make ethical fashion appealing and accessible to a wider audience. We believe going to print will allow us to achieve this! In doing so, we will be, to our knowledge, the first fashion magazine in print that exclusively covers ethical and sustainable fashion.

Our readers have been asking for the magazine in print since the first digital issue, which launched November 2016, and now we feel we're ready to move forward with making that happen, starting with our summer issue. We have personal essays, features introducing the makers behind some of our favorite brands, and an incredible written piece on the psychological impact of fashion. And of course, beautiful editorial photography.

Having a print version makes sense for those who prefer the more traditional way to read magazines. Not everyone enjoys reading on digital devices, especially after looking at screens all day or before going to sleep. Plus, there's just something magical about being able to hold your favorite magazine in your hand. We want people to be able to read Ethical Style Journal while lying in bed at night, or while sipping a cup of coffee at a favorite local spot. In addition to being a milestone for ethical fashion journalism, we think it will make the Ethical Style Journal experience even more enjoyable!

Meeting our Kickstarter goal will allow us to make our summer issue our first in print. This includes publishing 48 pages (including cover), a short print run, and delivery of the finished product to our team, along with distribution, which we plan to do ourselves. From there, we’ll carefully track how many units we sell, and how quickly we sell them, so that we can make smart, economical printing choices as we move forward as a print publication.

Publishing and printing can be difficult industries to navigate, but we believe our niche magazine is a perfect candidate to achieve success in this market. Our team is committed to doing our best in presenting a print publication that is unique, inspiring, and informational in celebrating and promoting ethical fashion, while also making it appealing and accessible to a larger audience.

Risks and challenges

We are new to print and, as with any industry, we have a lot to learn. Specifically, the most economical and sustainable ways to print, and which printer can offer us exactly what we are looking for in publishing our magazine.

We have taken a few different sustainable printers under consideration, and are still weighing our options as we move into production. But, they've all been accommodating and open about their processes, and helpful in providing the information we need to make the right choice for our magazine. From page count to paper and ink options, to quantities that makes sense for our budget, they have provided the tools we need to feel comfortable moving forward as a print publication.

Our editor-in-chief has some experience with print, as she worked very closely with the Publisher at Natural Awakenings Magazine Dallas. Her experience will definitely come in handy, and she has mentors with whom she can consult throughout the process.

We hope to be able to print future issues, but we are still building a following, so it's difficult to project whether or not our budget will allow us to commit to print runs for each issue moving forward. Our current plan is to allow people to pre-order the print version of each issue to determine quantity and cost relative to our budget for each quarterly magazine. Once we've established ourselves as a print publication, we'll introduce regular purchase options to order individual issues and annual subscriptions in print.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    A Special Thank You

    We're happy to have you as a backer! To show our appreciation for your support, you'll get a personal thank you from our editor-in-chief via email.

    Includes:
    • Personal Thank You email (exclusive to this pledge level)
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    1 backer
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  2. Select this reward

    Pledge $10 or more About $10

    Print + Digital Bundle

    For helping us go to print, you're getting the final product! We'll print and ship a copy of the Summer issue of Ethical Style Journal just for you, plus send you a link to the digital version. We're so proud to have you among our readers!

    Includes:
    • One copy of the summer issue in print
    • Link to the digital version of the summer issue
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    23 backers
    $
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    Pledge $25 or more About $25

    Your Name in the Magazine

    What makes getting the Summer issue of Ethical Style Journal even better? Seeing your name printed on the special "Thank You" page inside!

    Includes:
    • One copy of the summer issue in print
    • Link to the digital version of the summer issue
    • Your name on the "Thank You" page in the magazine
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    Ships to Anywhere in the world
    20 backers
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    Pledge $50 or more About $50

    The Tote Project for You

    You're too kind! As an additional token of our gratitude for your pledge, we'll send you a special tote by one of our favorite ethical companies, The Tote Project. You'll be able to select your design at the end of the campaign.

    Includes:
    • One copy of the summer issue in print
    • Link to the digital version of the summer issue
    • Your name on the "Thank You" page in the magazine
    • A tote by The Tote Project
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    Ships to Anywhere in the world
    6 backers
    $
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  5. Select this reward

    Pledge $75 or more About $75

    Personal Style Session

    For showing us love, we'd love to set you up with a 30-minute personal style session via Google Hangouts with our editor-in-chief. If you’re looking for a place to start with ethical fashion, searching for brands to fit your personal style, shopping for specific pieces, or need help styling a look for a special occasion, this one’s for you!

    Includes:
    • One copy of the summer issue in print
    • Link to the digital version of the summer issue
    • Your name on the "Thank You" page in the magazine
    • A tote by The Tote Project
    • Personal style session via Google Hangouts
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    Ships to Anywhere in the world
    0 backers
    $
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  6. Select this reward

    Pledge $100 or more About $100

    Hand-Selected Fashion Piece

    Wow! You’re clearly all in on ethical and sustainable fashion—and Ethical Style Journal! That means the world to us, which is why we would like to celebrate your pledge by presenting you with a hand-selected ethical fashion piece, chosen especially for you by our editor-in-chief!

    HINT: It could be a sustainably stylish piece featured in our summer issue!

    Includes:
    • One copy of the summer issue in print
    • Link to the digital version of the summer issue
    • Your name on the "Thank You" page in the magazine
    • A tote by The Tote Project
    • Personal style session via Google Hangouts
    • Hand-selected fashion piece
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    Ships to Anywhere in the world
    Limited 9 backers
    $
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  7. Select this reward

    Pledge $125 or more About $125

    Bundle Up

    Coffee Anyone? You're showing love for ethical and responsibly made items, and we love it! Enjoy a handmade ceramic mug by Earth and Element with your copy of the magazine, because you've earned it! Oh, and you get a second copy of the summer issue in print to share (or you can keep them both for yourself).

    Includes:
    • Sun or Moon Ceramic Mug
    • Two copies of the summer issue in print
    • Link to the digital version of the summer issue
    • Your name on the "Thank You" page in the magazine
    • A tote by The Tote Project
    • Personal style session via Google Hangouts
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $
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Funding period

- (30 days)