The momentum is building behind environmentally-friendly, ethically-made, slow and sustainable fashion, but this movement needs a signature platform that shows the world what it truly looks like.
Ethical Style Journal is a digital magazine that celebrates and promotes ethical and sustainable fashion, to inspire readers to shop more consciously. Now on our third issue, it's important that we continue to do our best to make ethical fashion appealing and accessible to a wider audience. We believe going to print will allow us to achieve this! In doing so, we will be, to our knowledge, the first fashion magazine in print that exclusively covers ethical and sustainable fashion.
Our readers have been asking for the magazine in print since the first digital issue, which launched November 2016, and now we feel we're ready to move forward with making that happen, starting with our summer issue. We have personal essays, features introducing the makers behind some of our favorite brands, and an incredible written piece on the psychological impact of fashion. And of course, beautiful editorial photography.
Having a print version makes sense for those who prefer the more traditional way to read magazines. Not everyone enjoys reading on digital devices, especially after looking at screens all day or before going to sleep. Plus, there's just something magical about being able to hold your favorite magazine in your hand. We want people to be able to read Ethical Style Journal while lying in bed at night, or while sipping a cup of coffee at a favorite local spot. In addition to being a milestone for ethical fashion journalism, we think it will make the Ethical Style Journal experience even more enjoyable!
Meeting our Kickstarter goal will allow us to make our summer issue our first in print. This includes publishing 48 pages (including cover), a short print run, and delivery of the finished product to our team, along with distribution, which we plan to do ourselves. From there, we’ll carefully track how many units we sell, and how quickly we sell them, so that we can make smart, economical printing choices as we move forward as a print publication.
Publishing and printing can be difficult industries to navigate, but we believe our niche magazine is a perfect candidate to achieve success in this market. Our team is committed to doing our best in presenting a print publication that is unique, inspiring, and informational in celebrating and promoting ethical fashion, while also making it appealing and accessible to a larger audience.
Risks and challenges
We are new to print and, as with any industry, we have a lot to learn. Specifically, the most economical and sustainable ways to print, and which printer can offer us exactly what we are looking for in publishing our magazine.
We have taken a few different sustainable printers under consideration, and are still weighing our options as we move into production. But, they've all been accommodating and open about their processes, and helpful in providing the information we need to make the right choice for our magazine. From page count to paper and ink options, to quantities that makes sense for our budget, they have provided the tools we need to feel comfortable moving forward as a print publication.
Our editor-in-chief has some experience with print, as she worked very closely with the Publisher at Natural Awakenings Magazine Dallas. Her experience will definitely come in handy, and she has mentors with whom she can consult throughout the process.
We hope to be able to print future issues, but we are still building a following, so it's difficult to project whether or not our budget will allow us to commit to print runs for each issue moving forward. Our current plan is to allow people to pre-order the print version of each issue to determine quantity and cost relative to our budget for each quarterly magazine. Once we've established ourselves as a print publication, we'll introduce regular purchase options to order individual issues and annual subscriptions in print.Learn about accountability on Kickstarter
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