£6,070
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5days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, November 22 2018 11:17 AM UTC +00:00.

Yarah DavidBy Yarah David
First created
Yarah DavidBy Yarah David
First created
£6,070
pledged of £20,000pledged of £20,000 goal
39
backers
5days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, November 22 2018 11:17 AM UTC +00:00.

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

Bb1aa4138a42587f7c86c5fb937ed59f original.jpg?ixlib=rb 1.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

HOW WOULD IT FEEL IF YOU COULD PROTECT YOUR DOG SIMPLY AND SAFELY USING THE LEAD YOU WALK THEM WITH EVERY DAY?

You wouldn't leave your handbag, your child or your bike unattended outside a shop would you? ... So why the heck do we leave our dogs?

With Petloc peace of mind is achievable.

Petloc is a lead that locks, the canine version of a bike lock, so you can protect the dog you love, simply and safely, in parked vehicles and outside shops.

I have taken dog owners' security needs and incorporated them into one beautifully designed leash. Petloc is a simple, professional, pet theft deterrent designed for you and your best friend.

As a dog owner, a pet lover and the designer of the Petloc security leash I have seen one thing time and time again: People care for their dogs the same way they would one of their family. And what we care about has value. To us and to others.

Petloc was developed as a direct response to the increased threat of dog theft. Pet loss has become a significant concern worldwide and is forcing owners to seriously consider their pets’ daily security. Dog theft has been reported to be Britain’s fastest growing crime. Only 1 in 5 of which is ever safely returned. And this is a worldwide problem. Research has shown dogs are stolen for a number of reasons;

Dog-fighting syndicates are also feared to be stealing pets for use as “ring bait” to train their powerful pit breeds.

Personally I would do almost anything, (including dedicating two years to designing and launching a product!) to protect my dog from being taken by a stranger. Dogs love to be with us, but most shops, public buildings and many public areas do not admit them so they are often left tied up outside, unattended and vulnerable. Many thefts occur opportunistically when dogs are left outside shops or in parked cars. Petloc offers added protection in both circumstances.

Jayne Hayes, the creator of Doglost.co.uk, (the UK’s largest online lost dog reunification site) has dealt with countless stories of pets being stolen from parked cars and confirms that this type of theft is now frighteningly common. While we reasonably assume that our pets will be safe inside a locked vehicle, it simply is not the case, especially since by necessity a window must remain open to give the pet air. Petloc acts as an obstacle to opportunistic theft from cars by ensuring that even if the car is broken into the pet must be released from the locked lead before they can be stolen. Simply lock the handle end around any moulded part of the car interior (door handle or over-door hand rail) to give pets extra security when left in cars. 

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Petloc in parked cars
Petloc in parked cars

By using a lead that is lockable, and cannot be easily untied, opportunistic theft of pets from outside shops and from parked cars could be significantly reduced. Maybe you will be lucky and your dog will never be stolen. But maybe was not good enough for me. The loss of a pet for want of a simple security device like Petloc is madness.

Gemma's family are just one of many left bereft by the theft of their closest companion. 

In 2004 I moved to West London with my young dog, Lola. Very quickly I was told I should never leave her tethered alone and met countless people who had experienced dog theft. Not feeling confident to leave her even for a few minutes while I popped into the corner shop at the end of my road was horrible. I knew I needed a way to protect her while going about my daily life.

My search for a lead that could be locked began...

I finally found something in America, but it operated with a key (which I was convinced I would lose), had one very large lock...(too cumbersome by half) and necessitated a complicated system of looping and tethering - which still confuses me now. It was also very expensive.

I was convinced I could do better - So I designed my own and called it Petloc. 

Unlike standard leads, which can be easily untied when dogs are left unattended, Petloc uses combination dials on the locking clips in both the handle and collar ends to protect against theft or accidental release and incorporates 2 steel cables along each edge of the lead to prevent it being cut through easily.

Petloc is a one-piece product without complicated operating systems or separate items (no keys to lose).

Petloc incorporates coated steel cable along both edges of the lead to ensure the lead offers significant resistance to being cut through.

Petloc makes tethering simple and much safer. The lock on the handle end clips to a D ring on the lead forming a secure loop for your hand or around lampposts, gates or railings. Quicker than tying a standard lead.

Petloc works as a lead, as well as a secure tethering device, in two ways:

1. By clipping the collar lock to your pet’s own collar, harness or choke chain you can unclip it easily (no need to have it locked) to release your dog in the park with their own collar still on. Or: 2. Engage the collar area around your dog's neck and walk to the shops using Petloc as a collar and lead combined. This is particularly useful when you know you are going straight to the shops and won't be taking them off the lead.

Petloc is a collar and lead in one product for the purpose of secure tethering. (Without a lockable collar someone could just unbuckle it).

Each Locking clip has two dials, settable to your own combination.

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Petloc was the first combination locking dog leash on the market, launched twelve years ago to very little fanfare. I let dog owners find me, which they did. Since then I've been able to share my vision with people all over the world. I’ve learned so much about our attitude to our pets, I've heard again and again from users who love the lead and all along I've been overwhelmed with encouragement. Sadly (especially for anyone who hasn't got one) I have none left and since the problem hasn't gone away (new figures compiled by the Blue Cross animal welfare charity show a 40% rise in dog theft in the last three years) it's time to relaunch this proven system and get your doggies tooled up against theft again.

Petloc II:

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Is the same proven system, but better. Although I love the original for being the first iteration of my vision, there were definitely tweaks to be made to perfect it.

So what's new? 

Quite a lot actually, don't fall asleep! Here's the list:

Safety non-reset button on the lock - so your chosen combination stays fixed and can’t be re-scrambled inadvertently. 

 •Higher grade galvanised steel wire: 2mm pre-coated 7 core (7x7) gives greater protection against the lead being cut through. 

 •2 inch turns on the cable - to ensure the steel wire stays firmly in place. 

 •D rings are welded not split.(No pulling free all you strong doggies) 

 •A 3M highly reflective silver strip - increases visibility on night walks. (And looks rocking!) 

 •Now available only in black. (I was all about baby blue and pink - you voted overwhelmingly for black.) 

 •Custom fit: The collar area is sized exclusively for you - to your measurement of your dog's neck. This ensures a snug fit and a potential point of weakness around the screw rivet is removed. 

 •Made from high tenacity Polypropylene cushion webbing - not nylon - silkier - A better user experience all round!

 •Manufactured in UK. While the locks are still made in Taiwan (the market authority on this sort of hardware) the webbing is woven, packaging printed and the lead assembled here. On British soil. Yay!

What I want to give you with Petloc II is greater Functionality, Stronger construction, Better design, but the same unbeatable Usability.

I am particularly excited about the addition of the bespoke collar sizes - which will make such a difference to the way Petloc II fits your dog. This change is only made possible by our fantastic UK manufacturer agreeing to produce as many different sizes as we will need to achieve this - estimated at 15! 

Collar size made to order
Collar size made to order

All major dog organisations advise owners against leaving pets unattended in public outside shops, or in vehicles, as a precaution against theft, but I know from personal experience that sometimes this precaution is not convenient or even possible. I want you — and your fears — to be heard. I want you to walk to the park with your best friend by your side and be able to stop at the corner shop on the way home safe in the knowledge your pet will stay exactly where you tether them. I want you to get peace of mind from the lead you use every day. There’s no reason why you shouldn’t.

Petloc outside shops and in parked cars.
Petloc outside shops and in parked cars.

You’ll find it smart, safe and easy-to-use every day.

Petloc is easily incorporated into your daily routine offering protection for your dog when you need it most. It is very quick to operate; dogs are secured in seconds ... Just clip, lock and go!

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There is no need to leave your pet vulnerable.

Use Petloc everyday to walk and tether your dog
Use Petloc everyday to walk and tether your dog

You will honestly wonder what you did before Petloc. 

So what are you waiting for?

One last thing...

I have purposefully set the price of this product low so I can reach as many people as possible. It will (by necessity of the retail system) be significantly more expensive in shops. 

Please support this initiative and help me protect our amazing canine friends who trust us to look after them. If you don’t have a dog, maybe you would consider buying Petloc II for a friend or family member or a person on the street who does. I assure you they will appreciate the gesture! 10% of all sales of the original Petloc went to the wonderful Battersea Dogs Home in London and with the successful funding of Petloc II I am committed to giving to charities and institutions that care for dogs around the world.

Huge thanks, in advance. Peace out.

PRODUCTION AND FULFILMENT PLAN 

Assuming I achieve our funding, and because of the developmental work I have already invested time in, the production and fulfilment stages of the project should move ahead quickly.

Your pledges will almost immediately be used to place the order for the combination locking clips with our factory in Taiwan, they will take approximately 6 weeks to produce and polish, and another 3 weeks for quality control inspection and delivery to the lead manufacturers.

During this time the webbing will be woven and leads made here in UK. We will also order production and printing of the instructions and the specially designed shipping box - which have much shorter lead times and should arrive ahead of the locks.

Once the various elements have arrived in our UK studio we will package them up as per pledged amounts, (and complete all thank you cards!) before dispatching orders. Petloc is a company used to shipping internationally, so this does not phase me!

A NOTE ON SIZING

To increase security and ensure the leads fit perfectly I have done away with the adjustable/ sizeable collar area some of you may remember from the original Petloc. Instead, we will make your lead to order. To size your pet take a flexible tape measure and place around your dog’s actual neck (not their existing collar). Tell us their neck size in inches. If your dog is between sizes, then it’s best to go up one.

Please bear in mind that XX Small dogs with neck sizes below 10” (sometimes known as teacup breeds) are not suitable for a Petloc lead due to the size and comparable weight of the locking clip. We will not make any leads with a neck size below 10” even if you beg. Sorry!

Here is a short list of some breeds and their respective sizes to give you an idea of the size your dog might be.

Small 8" - 11": Chihuahua (2-6 lbs) Italian Greyhound (11 -14 lbs)

Small 11" - 15": Australian Shephard (27-45 lbs) Beagle (18-30 lbs)

Medium 15" - 22": Basset Hound (40-51 lbs) Bloodhound (88-105 lbs)

Large 19" - 30": Bull Mastiff (100-130 lbs)

Risks and challenges

The biggest risk with any crowdfunding campaign involving a physical item is manufacturing and shipping. The good news is - I've done this before.

I have been working with my manufacturers both for the lock and the lead for 18 months to get the best possible materials and most timely shipping methods for Petloc II.

I want you to have this leash to kick off Spring 2019, so you can start the long warm dog walks all tooled up. The biggest risk for us, then, is that your leash might be late.

Problems may come up (they always do...) but the vendors I am working with have a history of producing quality products on time. It's their job, and they do it well.

I guarantee you will get your Petloc IIs, and I will do everything in my power (up to and including hopping on a plane/train/bus and heading out to the manufacturer myself) to get your security leash on your doorstep so you can start using them as soon as possible.

If problems do come up or you aren’t happy with your Petloc™II leash, I promise to do everything I can to make it right. I want you to love Petloc™II, and if you don’t, I want to fix that.

I am committed to being transparent and open during this whole process. If there are any issues, you’ll hear about them and you’ll hear how I am going to fix them. My number one goal is to get an amazing product in your hands as soon as possible.

I take dog theft very seriously. I like to know what you think. I want to encourage you to talk about dog loss and share your advice.

Have you suffered the theft of a pet? If so, who is helping? Who are the best organisations?
Which insurance companies are the most sympathetic? - Who has the best policy?
How has the threat of pet theft affected the way you walk, tether, or look after your dog?

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  1. Make a pledge without a reward

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    Pledge £1 or more About $1.28

    CARING IS PLEDGING

    This is a virtual reward. Basically that means you don’t get anything physical you can hold in your hand (or better still protect your pet with - sorry!) but what you do get (arguably better?!) is the warm fuzzy benefit of knowing you did something completely selfless today. You contributed to help this project get funded and hundreds of dogs (maybe millions - let’s not limit ourselves) being that little bit better protected.

    This may mean you don’t have a dog, or you do but you’re broke, or you do/don’t but you like them and you know deep down they shouldn’t be stolen. Well Good on You! And thank you. Seriously, it’s appreciated. Woof!

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    Pledge £24 or more About $31

    1 x PETLOC II EARLY BIRD

    You save £11 off future retail price (£35) - discount 33%

    This canine version of the bike lock will give you peace of mind everyday.
    You'll receive one Petloc II Security Lead. Beautifully made here in UK from high quality materials guaranteed to make you the envy of every other dog owner at the corner shop. Know real freedom people and give your canine pal a hug (from me!).

    Don’t forget each lead is individually sized so please tell us what collar size you need.

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  4. Select this reward

    Pledge £30 or more About $39

    1 x PETLOC II

    You may not be an earlybird but this canine version of the bike lock will still light up your life.
    You'll receive one Petloc II Security Lead. Beautifully made here in UK from high quality materials guaranteed to make you the envy of every other dog owner in the park. Know real freedom and give your canine pal a hug (from me!)
    Don’t forget each lead is individually sized so please tell us what collar size you need.

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  5. Select this reward

    Pledge £55 or more About $71

    2 x PETLOC II

    This canine version of the bike lock will truly lift your spirits, by giving you peace of mind every day.
    You'll receive two Petloc II Security Leads. Protect two dogs every day. Only have one pooch? Spread the love and give one to a friend. What could be a more thoughtful present? Beautifully made here in UK from high quality materials guaranteed to make you the envy of every other dog owner at the coffee shop. Know real freedom and give your canine pals a hug (from me!).

    Don’t forget to tell us what collar sizes to make each lead.

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  6. Select this reward

    Pledge £110 or more About $141

    5 x PETLOC II EARLYBIRD

    Ok so you've either got a LOT of dogs or you are a really kind and caring person who wants to make sure as many doggies as possible are protected. Or maybe you’re just savvy and have got together with other dog owners to make the order and save wonga. Go you!
    Whatever way you'll receive five Petloc II Security Leads; beautifully made, as ever, here in UK from high quality materials guaranteed to make you (and your friends!) the envy of every other dog owner at the park. Enjoy every day and give all your canine pals a hug (from me!).

    Don’t forget to get all the collar sizes and tell me what we need to make.

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  7. Select this reward

    Pledge £130 or more About $167

    5 x PETLOC II

    You’re a bit late to the party on the bulk buy but don’t fret, you still save. You'll receive five Petloc II Security Leads; perfect to use as gifts for your friends, family, or neighbours. You will not just protect your own canine loved ones but can help other people achieve the same peace of mind as well. Beautifully made, as ever, here in UK from high quality materials guaranteed to make you (and your friends!) the envy of every other dog owner at the park. Enjoy life and give all your canine pals a hug (from me!).

    Please specify all collar sizes (in inches).

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    Pledge £230 or more About $295

    10 x PETLOC II

    OK so you've either got a LOT of dogs and/or are a really caring person who wants to make sure as many doggies as possible are protected. Or you've got a shop! Honestly we don't mind. Just get them out there and get them on, we say.
    You'll receive ten Petloc II Security Leads; perfect to use as gifts for your friends and family, or to sell in your neighbourhood. You will not just protect your own canine loved ones but can help other people achieve the same peace of mind as well. Set up a store on your front yard and start spreading the love because these beauties cannot be got anywhere else.
    Beautifully made here in the UK from high quality materials guaranteed to make you (and your customers!) the envy of every other pet owner.

    Please specify all collar sizes (in inches).

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  9. Select this reward

    Pledge £800 or more About $1,023

    40 x PETLOC II

    I get it you are an extremely important person, a VIP, you are also (most likely) a distributor of innovative and excellent dog products and you know a fantastic idea when you see one. Fair play, I have to hand it to you. Genius spot.
    Is this a product that should be in the market place asap? Yes. Is it needed by every dog owner on the planet? Probably. Is it a good idea to buy forty of them? I don't know, but I strongly suspect you cant go too far wrong. You could of course be terribly philanthropic and be buying one for everyone on your road. Good on you. Definite brownie points for that one.
    You'll receive forty (yes FORTY!) Petloc II Security Leads; you will not just be able to protect your own canine loved ones but can help other people achieve the same peace of mind as well. Set up a store on your front yard and start spreading the love because these beauties cannot be got anywhere else.
    Beautifully made, as ever, here in the UK from high quality materials guaranteed to make you (and your customers!) the envy of every other pet owner on the planet. Enjoy life and give all your canine pals a hug (from me!).

    Since these leads are bespoke and made to the specific size of each dog - you have a choice, you can either order a selection of our most popular sizes or you can opt to take orders from your customers/friends during the 8 week lead time and have them made to order.

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    Pledge £4,500 or more About $5,778

    250 X PETLOC II

    It's official you ARE a distributor (or a wannabe distributor) of this dog product. No really you must be because 250 is a lot of product. So congratulations! It's you. Numero Uno.
    Or again, as I've said before you may just be VERY generous and dog friendly in your home town, or you perhaps are successful enough to own and stock a number of retail stores. I do not mind. It's my sole ambition to get all pets protected so, hurray! Welcome. Here are 250 Petlocs (colour black, sizes - assorted). I hope you really really like them. What I KNOW you will like is the price because it's rockity rock bottom. I mean really. Some sort of celebration is probably in order.

    Since these leads are bespoke and made to the specific size of each dog - you can choose from one of two options (or a mash-up of both). You can a) be sent a selection of our most popular sizes (we will have a very good picture of the spread of sizes after we receive all the other orders) or b) you can opt to take orders from your customers during the 8 week lead time and have them made to order. Your choice. You're welcome!

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