I am the dreamer behind SEWNSEWN, a design brand I aim to grow beyond Hong Kong. While in school, I picked up sewing skills, and developed a strong passion for textiles and other materials. In 2012, I taught myself to craft leather products through online videos, research, and trial and error. After six years, SEWNSEWN is born, a fashion label for unique, handmade accessories inspired by the industrial scene.
Introducing Berlin' Bag
Why called it Berlin' Bag?
I love travelling a lot. I have been to 15 countries and more than 30 places. When I stopped by Berlin last year, I was immediately drawn to its unique culture and aesthetic; especially the music and party scene.
The capital of Germany is also undoubtedly one of the best party capitals of Europe. The city is a hotspot for underground electronic music parties, where revellers crowd re-purposed industrial buildings, or dance until the morning at festivals.
Berlin' Bag is inspired by this party culture. This 'fanny pack' is a fuss-free alternative to a handbag or a backpack for party-goers, keeping their belongings safe and allowing greater freedom to dance.
Why a fanny pack?
I searched on google about fanny packs and I saw tons of photos showcasing the general design. Do you see the problem? All of them have similar shapes. Only the printing and fabric are different. Maybe some of them have bigger volume or different size, but they still resemble like the same shape. So, I decided to design and create a unique fanny pack made of leather.
Before I designed the bag, I did some research about its roots and history. Bags that attached to belts have been in use since antiquity in many cultures. One origin was the Native American buffalo pouch which was used instead of sewing pockets into clothing. Buffalo pouches may also be worn on the wrist or carried on the front of the chest via a neck strap or lanyard. The modern version made from synthetic materials came into use in the 1980s, a futuristic material fusion with postmodern eclecticism. They became vogue in the 1990s, forever iconic in 90s fashion and a symbol for the decade. Now they are often considered outdated, especially when used unironically. I decided that I would redesign the fanny pack - using a contemporary aesthetic for a classic design.
I don't like labeling clothes or accessories just for women or men. I believe a good style is non-binary. That is one of the reason I wanted to design the Berlin' Bag.
In this campaign, we provide two colors for choices.
Body Size: 23x12x3cm
The bag also has:
- two card slots - a money slot - a pocket on the back
Three-ways to wear
It is a comfortable and convenience hand-free bag. You can just simply adjust the length of the strap to fit different parts of your body.
We don't have a factory, but we have our hands
All of our products are made by our hands. We sketch, design, pattern, source materials, craft leather, sew, and package by hand. 100% hand-made.
It is minimal and fashionable
It can last a Lifetime!
It is the most durable and long lasting fanny pack you will have. We refined the bag more than 10 times from changing the shapes to the thread. We care about every details and use good quality materials to extend the lifetime of our bags. In addition, we designed Berlin' Bag to be simple but functional and fashionable. We believed that the minimal design of Berlin' Bag makes it never feel outdated.
Moscow' Key Chain
In this campaign, we provide other options for our customers. Moscow' Key Chain is made and designed with stainless steel and leather. The key chain comes with 4 metal loops to attach your keys in a stylish way.
I have a lot of hobbies. One of my hobbies is photography. I passionate in capturing the moments and the moods. I decide to make some special postcards about Hong Kong for this campaign, to let you guys know more about my life in Hong Kong and the origins of SEWNSEWN. You can check more of my photos through Instagram @chashel
Meet Berlin' Bag Live
I am working on distributing the Berlin' Bag to some physical shops for our backers to see. I will do my best to share Berlin' Bag samples in key locations around the world. If you would like to display Berlin' Bag at your shop, please feel free to contact email@example.com.
Meet the Founder
My name is Aiden. I grew up in a traditional Chinese family. I had my university study in Hong Kong like most Hong Kongers do. I found my first job in the fashion industry as that was always my parents expected me to do. At first, I was super excited about the job. The job was stable and with a fair salary. However, it exhausted me. One day I sat down at the harbor after work, I was thinking about my life. Do I want to spend my whole life working on something that is not belongs to me? I know I didn’t want to spend my youth exhausted. I needed more excitement, more challenge. Therefore, I resigned from my job. I started doing some freelance work and things I really liked. I knew the path would be hard when I made that decision. But I feel so much happier than before and I enjoy my life and this translates into my work. I am doing something I have passion in.
So, here I am. I used over a year to set up my own brand: SEWNSEWN. I love fashion. I want to do something to improve people’s lives. I am against factory mass production and the fast fashion industry. I prefer a item can last forever over buying items you will just use a few times. I don't my work to exploit people in the third world countries and destroy our planet.
As I said in the beginning I am a dreamer. Now I need your help to fulfill my dream.
Risks and challenges
Our most challenging part is finding the right people to appreciate our works. And all our products are handmade. So it will be hard to do mass production.Learn about accountability on Kickstarter
- (45 days)