About this project
WASTE NOT NUT (WNN) is the only inverted bottle system on the planet that effortlessly gets you every last drop every time.
A bottle’s innate design makes gravity work against the user, leaving unused product at the bottom. As more product is used, the further the separation from the spout and the more difficult to squeeze or shake it out. Even pump bottles invariably leave the last few ounces as “un-pump able” waste.
We wanted to create a cool tool that would work against throw-away consumerism and encourage responsible habits for our children and the world. It was really driving us nuts that our family was constantly wasting the shampoo, conditioners, and lotions that got stuck at the bottom of bottles. We finally came up with the idea for the WASTE NOT NUT, an inverted bottle system that gets every last drop every time. No more hoarding 30oz bottles of conditioner just to save the last 3oz that are stuck at the bottom!
Not only is WASTE NOT NUT important for saving money on beauty products it is the “missing link” for the bottle recycling process. All recycling programs reject bottles that still have even the slightest bit of product left in them. However, when it comes to bottles with thick liquids, without WASTE NOT NUT, it is exceedingly time consuming and difficult to get all of the product from bottles before recycling (especially for those with limited hand strength like children and the elderly). WASTE NOT NUT encourages good recycling habits, making the choice to be consistently green easy, fun and rewarding.
Now we're ready for the next step. Let's get WASTE NOT NUT out there where it belongs, in your hands!
We've compiled this list of what we consider to be the most wasteful spending habits to shed some light on how much these habits might really be costing: Here's a FREE e-book with the Dirty Dozen List of our costliest & most wasteful habits!
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100% recyclable and reusable, dishwasher-safe, FDA approved polyethylene.
The proprietary NUT is comprised of a unique high quality TPE (thermoplastic elastomer) formulation used in personal care items, infant care products, kitchen utensils, and personal hygiene items.
The NUT is 100% recyclable under code #7, recycled into: Plastic lumber, custom-made products, and comprised of at least 20% recycled and/or 20% regrind TPE.
Although perfectly recyclable, Waste Not Nut is created to be lasting and resilient. Container-stands (jars) are FDA approved, dishwasher safe, and reusable for many years.
What People Are Saying About WASTE NOT NUT.
Waste Not Nut is saving Salon Owner $100 a week!
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Why Waste Not Nut.
- ECONOMICAL - Saves money
- RESPONSIBLE - Reduces product waste, reduces bottles in landfills
- ECOLOGICAL - Improves participation in recycling programs with absolutely clean and empty bottles. Encourages reuse with reusable, as opposed to throw away, travel and storage containers.
- ERGONOMIC - Reduces time, strain, stress, effort in the constant struggle to extract the last precious ounces of conditioners, shampoos, lotions, serums developers, condiments, syrups, honey, etc.
- SMART – Space-saver, with old bottles gone quickly clears storage and counter space
- PORTABLE - Facilitates travel by draining thick product into compact, stackable, storable and easily accessible TSA approved reusable jars.
Your Waste Not Nut Rewards.
About the team.
My strong creative streak and passion for design led me to spend a year of college studying in Paris, where I met my husband and business partner, Vincent. While I was there, I discovered that even common household products were not only practical, but also creatively designed. I loved the idea of creating tools that are both aesthetically beautiful and practical in the US. After a long career as a paralegal specializing in Entertainment and Intellectual Property my creativity and passion for design was reawakened and I became an inventor with the Waste Not Nut as my first project.
In 1993, I moved from France to the United States with Eve, my wife and business partner. After completing an MBA from the University of Southern California (USC), I pursued a career in Business Management Consulting. I've been supporting Eve in her endeavors from the very beginning. The combination of Eve's knack for design and my strong project management experience built on 20+ years of bringing projects to life, make this the perfect partnership to bring this project to fruition.
We’ve done our research and learned from exemplary companies with ecological and earth-conscious business philosophies. We are dedicated to keeping the same core values with this venture. WASTE NOT NUT is a simple solution that encourages consumers to act responsibly and make better earth and wallet conscious decisions.
Thanks for your support!
Risks and challenges
The brilliant simplicity of design with no moving parts greatly minimizes WASTE NOT NUT's risks and challenges. We have also chosen to keep production here in the US, which is more costly, but the right thing to do, creating less room for error in so many other ways.
Over the last few months, we have researched, designed, tested, developed and deployed several hundred perfectly working prototypes with very positive and exciting results. We are taking the same care in making sure everything is in place for mass production. We have our team, including US vendors and suppliers, in place to help ensure the Kickstarter launch, production and fulfillment all run like a well-oiled machine. We have planned the production and delivery in a way that we can meet the estimated delivery times. However, if any shortage should happen, we’ll be sure to keep you informed and work hard to quickly solve the problem.
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