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Bounce, twist, bend, wrap or wear! Flexo uses a unique rigid brick and flexible tendon that allows you to truly flex your imagination!
Bounce, twist, bend, wrap or wear! Flexo uses a unique rigid brick and flexible tendon that allows you to truly flex your imagination!
Bounce, twist, bend, wrap or wear! Flexo uses a unique rigid brick and flexible tendon that allows you to truly flex your imagination!
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4,034 backers pledged NZ$ 295,138 to help bring this project to life.

About this project

Flexo - Bendable, bouncy, flexible building bricks! project video thumbnail
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Flexo - Bendable, bouncy, flexible building bricks!

NZ$ 295,138

4,034

 

 

 

   

 

 

          

THANK YOU! 

Your support easily pushed us past our first stretch goal. We also had nearly 800 responses to our survey as to which colour we should add to our Flexo stable. The winner is light bluish grey!

Any order with a January delivery date has the choice of Flexo orange or the light bluish grey colour bricks. (you will be able to choose this in the survey at the end)

When we reach NZD$270,000 (US$195,500) we will upgrade every order to include a Flexo box to house your Flexo!

The boxes have clip lids so they won't pop open if the box falls, and come with a lift out tray for you to keep and organise your tendons in!

We're into the last week. Help spread the word!

 

 

 

Flexo is a simple system consisting of construction bricks and flexible tendons. 

 It is great fun by itself, but is even more amazing when combined with your own brick collection. Together they create endless opportunities and amazing functionality. Flexo is 100% compatible with traditional and current brick brands and will be the ultimate expansion pack to your brick collection.

Whatever you want!  

The combinations of Flexo tendons, Flexo bricks, your brick collection and your imagination can create wonderful things. Vehicle suspension, catapults, swing bridges, reinforcement and strengthening plus so, so much more. 

 

 

 

Its really simple. The ends of the Flexo tendon fit snuggly into the openings in the Flexo brick. 

We love to use our finger to push the Flexo tendon in, but you can use pretty much anything; a ballpoint pen, another brick, a screwdriver, we have even included a purpose built stainless steel Flexo tool as an added option, just whatever suits you really.

The snug fit holds the Flexo tendons in place nicely, but when you really want to get rough and use the tendons to their max we recommend you lock the tendon in by placing any other brick (Flexo or not) on top of the Flexo brick. With the Flexo tendon now locked in place you can pull, tug, twist and yank to your hearts content.

Some things we have built with Flexo and our regular brick collection...

 

 

 

 

 

 

 

 

Flexo isn't just an awesome add-on product, we want it to become a community of creatives and their ideas!  

A place where people can share their amazing builds, hacks, techniques and improvements so we can all get the most out of Flexo. As a community we can grow and learn as we explore the endless possibilities together.

Along with many more exciting Flexo products, we want to develop an online library of how-to building instructions, user's own building instructions and creations as well as a forum for discussion and ideas.

Flexo will stay engaged with the Flexo community through all forms of social media such as their Facebook page, Youtube channel, Instagram, Snapchat and Twitter. This is one of our main focuses for Flexo going forward.

 

 

 

 

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To help us bring an idea to a reality, one which will bring a new world of possibilities to current construction bricks

 

 

 

 

Mark Stolten is the genius behind Flexo. Mark has always been an inventor, and was ‘modifying’ his parents possessions from a young age. He’s never stopped since, constantly creating and finding improved ways for things to work. 

James Stolten decided to give up his corporate career and come on board with his father’s plans. He brings a huge amount of energy, know how, interest in modern technology and social media skills to the team. James also shares his family’s passion for bringing fun to people’s lives as well as bringing joy to those less fortunate. 

The Flexo Team

Barry Sylvester - Project Manager
Fadi Kourkgy - CFO
Blair Aickin - Creative Design / Web Development
Nick Lush -  Creative Design / Engineer
John Fabrin - Media Manager
Alexia Santamaria - Media
Mikey Rockwell - Film Production Director
Zandri Clarke - Social Media Management
Vickus Nel - Social Media
Jimmy Chan - Technology
Elizabeth Stolten - Administration / consultant / sounding board 

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Get Your Project Funded Today!

 

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Flexo was born in a physio clinic, well the idea for it was anyway. Mark was waiting for his appointment for his torn bicep tendon and looking at images of the human body. He found it fascinating the way solid matter, such as bone, was made flexible by tendons and muscles and marveled at the perfect engineering that makes our bodies move and work in such an incredible way.
 
As an inventor of games and toys it suddenly struck Mark that this theory could be applied to toys as well – especially building bricks – and that flexibility would help make them even more dynamic and enjoyable than before. 
The Stoltens had always been a Lego family and Mark realised that it would be the perfect product to try this on. It worked superbly, much to the excitement of all; Mark and Elizabeth’s sons and daughter are now 25, 15,12 and 23 years old and were totally entranced by it, you never really outgrow Lego do you?

Lego is loved by so many people, big and small, around the world and Mark and his team love the idea of enhancing it even further by adding more movement and flexibility. Lego does Lego best but the thought of being able to bring something additional to an already amazing experience excites them enormously. The whole family and team is also thrilled at the possibility of this product fostering increased creativity in children, a trait that is being lost with the influence of digital technology.

The possibilities are endless with Flexo: catapults, suspension on cars, a bow and arrow, balls, swing bridges, train tracks it’s only really limited by the child (or big child’s) imagination. The Flexo team also hope, in a world where parents are constantly under pressure to buy new and exciting toys for the kids, this may be a cost effective option. Buying one Flexo kit will mean hours and hours, in fact years and years of play and fun. That’s got to be a great solution, right?

 

 

Risks and challenges

As with any new idea the prototyping stage can be full of challenges, with costly redesigns. We have already worked thorough this milestone having completed our final tests as well as initial audience testing.

Manufacturing a new product to a set price point requires a lot of seeking out and negotiating with suitable suppliers. Ensuring that manufacturing meets quality standards and specifications is one of the biggest risks and challenges when developing a physical product. To minimize this we have decided to manufacture Flexo's key parts in New Zealand, allowing us to work closely with the manufacturer and keep a close eye on quality. We have already selected a pool of NZ suppliers who we have met with and price pointed. We will confirm our suppliers once the Kickstarter reaches its goal.

Keeping a project running smoothly and on time is always a challenge. We have committed a full time project manager to ensure milestones are met.

Order fulfillment is a challenge to any starting company. We have decided to use Backerkit for our KS campaign to ensure clear communication with our backers and timely delivery. While New Zealand is often referred to as 'down under' we will using reputable global freighting companies to make sure your Flexo gets to you.

As Flexo is an add-on for current toy construction bricks, our quality assurance regime will be such that we can ensure standards are equal to those of major brands. We will conduct strict testing especially in the area of brick clutch.

A unique challenge we may face after our project is successfully funded is the packaging of the product. Our largest pledge has up to 8,405 parts. Depending on our final amount raised we have developed a number of packaging strategies to ensure efficiency and accuracy are achieved.

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Support this project

  1. Select this reward

    Pledge NZ$ 1 or more About $0.73

    Thank you

    Help us make Flexo a reality! We will send you a thank you email letting you know how much we appreciate your support

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    Estimated delivery
    37 backers
    NZ$
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  2. Reward no longer available

    Pledge NZ$ 5 or more About $4

    Flexo Key Chain

    (Estimate: US$4, €3.50, £3)

    We will send you the Flexo pieces for you to build your very own Flexo key ring (3x Flexo Bricks and 1x Flexo Tendon).

    Estimated shipping:
    International - NZ$2
    NZ - Free Shipping

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

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    Reward no longer available 97 backers
    NZ$
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  3. Select this reward

    Pledge NZ$ 5 or more About $4

    Flexo Key Chain - Jan Delivery

    (Estimate: US$4, €3.50, £3)

    We will send you the Flexo pieces for you to build your very own Flexo key ring (3x Flexo Bricks and 1x Flexo Tendon).

    Estimated shipping:
    International - NZ$2
    NZ - Free Shipping

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

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    Estimated delivery
    45 backers
    NZ$
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  4. Reward no longer available

    Pledge NZ$ 30 or more About $22

    Beginners Flexo Pack

    (Estimate: US$22, €20, £17)

    Pack includes: 100x Flexo Bricks and 300x Flexo Tendons

    Break down
    - 50 Flexo bricks (2x2)
    - 50 Flexo bricks (2x4)
    - 75 Flexo Tendons (size1)
    - 75 Flexo Tendons (size2)
    - 75 Flexo Tendons (size3)
    - 75 Flexo Tendons (size4)
    - Stainless Steel Tool
    - Instruction sheet

    Estimated shipping:
    International - NZ$18
    NZ - NZ$3

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

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    Estimated delivery
    Reward no longer available 1,222 backers
    NZ$
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  5. Select this reward

    Pledge NZ$ 30 or more About $22

    Beginners Flexo Pack - Jan Delivery

    (Estimate: US$22, €20, £17)

    Pack includes: 100x Flexo Bricks and 300x Flexo Tendons

    Break down
    - 50 Flexo bricks (2x2)
    - 50 Flexo bricks (2x4)
    - 75 Flexo Tendons (size1)
    - 75 Flexo Tendons (size2)
    - 75 Flexo Tendons (size3)
    - 75 Flexo Tendons (size4)
    - Stainless Steel Tool
    - Instruction sheet

    Estimated shipping:
    International - NZ$18
    NZ - NZ$3

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

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    Estimated delivery
    928 backers
    NZ$
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  6. Reward no longer available

    Pledge NZ$ 82 or more About $60

    Early bird - Standard Flexo Pack

    (Estimate: US$60, €53, £46)

    Pack includes: 300x Flexo Bricks and 900x Flexo Tendons

    Break down
    - 150 Flexo bricks (2x2)
    - 150 Flexo bricks (2x4)
    - 225 Flexo Tendons (size1)
    - 225 Flexo Tendons (size2)
    - 225 Flexo Tendons (size3)
    - 225 Flexo Tendons (size4)
    - Stainless Steel Tool
    - Instruction sheet

    Estimated shipping:
    International - NZ$25
    NZ - NZ$5

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
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    Reward no longer available 100 backers
    NZ$
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  7. Reward no longer available

    Pledge NZ$ 82 or more About $60

    Early Standard Flexo Pack - Jan Delivery

    (Estimate: US$60, €53, £46)

    Pack includes: 300x Flexo Bricks and 900x Flexo Tendons

    Break down
    - 150 Flexo bricks (2x2)
    - 150 Flexo bricks (2x4)
    - 225 Flexo Tendons (size1)
    - 225 Flexo Tendons (size2)
    - 225 Flexo Tendons (size3)
    - 225 Flexo Tendons (size4)
    - Stainless Steel Tool
    - Instruction sheet

    Estimated shipping:
    International - NZ$25
    NZ - NZ$5

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    Reward no longer available 50 backers
    NZ$
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  8. Reward no longer available

    Pledge NZ$ 87 or more About $64

    Standard Flexo Pack

    (Estimate: US$64, €57, £48)

    Pack includes: 300x Flexo Bricks and 900x Flexo Tendons

    Break down
    - 150 Flexo bricks (2x2)
    - 150 Flexo bricks (2x4)
    - 225 Flexo Tendons (size1)
    - 225 Flexo Tendons (size2)
    - 225 Flexo Tendons (size3)
    - 225 Flexo Tendons (size4)
    - Stainless Steel Tool
    - Instruction sheet

    Estimated shipping:
    International - NZ$25
    NZ - NZ$5

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    Reward no longer available 667 backers
    NZ$
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  9. Select this reward

    Pledge NZ$ 87 or more About $64

    Standard Flexo Pack - Jan Delivery

    (Estimate: US$60, €53, £46)

    Pack includes: 300x Flexo Bricks and 900x Flexo Tendons

    Break down
    - 150 Flexo bricks (2x2)
    - 150 Flexo bricks (2x4)
    - 225 Flexo Tendons (size1)
    - 225 Flexo Tendons (size2)
    - 225 Flexo Tendons (size3)
    - 225 Flexo Tendons (size4)
    - Stainless Steel Tool
    - Instruction sheet

    Estimated shipping:
    International - NZ$25
    NZ - NZ$5

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    431 backers
    NZ$
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  10. Reward no longer available

    Pledge NZ$ 170 or more About $124

    Premium Flexo Pack

    (Estimate: US$124, €110, £94)

    Pack includes: 600x Flexo Bricks and 1800x Flexo Tendons

    Break down
    - 300 Flexo bricks (2x2)
    - 300 Flexo bricks (2x4)
    - 450 Flexo Tendons (size1)
    - 450 Flexo Tendons (size2)
    - 450 Flexo Tendons (size3)
    - 450 Flexo Tendons (size4)
    - Stainless Steel Tool x2
    - Instruction sheet

    Estimated shipping:
    International - NZ$34
    NZ - NZ$10

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    Reward no longer available 136 backers
    NZ$
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  11. Select this reward

    Pledge NZ$ 170 or more About $124

    Premium Flexo Pack - Jan Delivery

    (Estimate: US$124, €110, £94)

    Pack includes: 600x Flexo Bricks and 1800x Flexo Tendons

    Break down
    - 300 Flexo bricks (2x2)
    - 300 Flexo bricks (2x4)
    - 450 Flexo Tendons (size1)
    - 450 Flexo Tendons (size2)
    - 450 Flexo Tendons (size3)
    - 450 Flexo Tendons (size4)
    - Stainless Steel Tool x2
    - Instruction sheet

    Estimated shipping:
    International - NZ$34
    NZ - NZ$10

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    75 backers
    NZ$
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  12. Reward no longer available

    Pledge NZ$ 250 or more About $183

    Limited Edition KS-Green Flexo Pack

    (Estimate: US$183, €162, £139)

    Limited Edition - Flexo bricks coloured Kickstarter Green, they will be the first Flexo bricks off the production line, authenticated by a certificate which will be personally signed by the inventor.

    There will only be a run of 100 Limited Edition Premium Packs, and this colour will never again be used for these 2x2 and 2x4 Flexo bricks.*

    Rare opportunity to get your hands on the first ever commercial run of Flexo Bricks.

    Pack includes: 600x Flexo Bricks and 1800x Flexo Tendons

    Break down
    - Custom Storage box
    - 300 Flexo bricks (2x2)
    - 300 Flexo bricks (2x4)
    - 450 Flexo Tendons (size1)
    - 450 Flexo Tendons (size2)
    - 450 Flexo Tendons (size3)
    - 450 Flexo Tendons (size4)
    - Stainless Steel Tool x2
    - Instruction sheet

    Estimated shipping:
    International - NZ$34
    NZ - NZ$10

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    *This offer is made available to Kickstarter first, any unsold packs will be used at Flexo's discretion.

    Less
    Estimated delivery
    Reward no longer available 100 backers
    NZ$
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  13. Reward no longer available

    Pledge NZ$ 270 or more About $197

    Early Bird - Master Flexo Pack

    (Estimate: US$197, €175, £150)

    Pack includes: 1000x Flexo Bricks and 3000x Flexo Tendons

    Break down
    - 500 Flexo bricks (2x2)
    - 500 Flexo bricks (2x4)
    - 750 Flexo Tendons (size1)
    - 750 Flexo Tendons (size2)
    - 750 Flexo Tendons (size3)
    - 750 Flexo Tendons (size4)
    - Stainless Steel Tool x3
    - Instruction sheet

    Estimated shipping:
    International - NZ$55
    NZ - NZ$15

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    Reward no longer available 50 backers
    NZ$
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  14. Reward no longer available

    Pledge NZ$ 285 or more About $208

    Master Flexo Pack

    (Estimate: US$208, €184, £158)

    Pack includes: 1000x Flexo Bricks and 3000x Flexo Tendons

    Break down
    - 500 Flexo bricks (2x2)
    - 500 Flexo bricks (2x4)
    - 750 Flexo Tendons (size1)
    - 750 Flexo Tendons (size2)
    - 750 Flexo Tendons (size3)
    - 750 Flexo Tendons (size4)
    - Stainless Steel Tool x3
    - Instruction sheet

    Estimated shipping:
    International - NZ$55
    NZ - NZ$15

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    Reward no longer available 35 backers
    NZ$
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  15. Select this reward

    Pledge NZ$ 285 or more About $208

    Master Flexo Pack - Jan Delivery

    (Estimate: US$208, €184, £158)

    Pack includes: 1000x Flexo Bricks and 3000x Flexo Tendons

    Break down
    - 500 Flexo bricks (2x2)
    - 500 Flexo bricks (2x4)
    - 750 Flexo Tendons (size1)
    - 750 Flexo Tendons (size2)
    - 750 Flexo Tendons (size3)
    - 750 Flexo Tendons (size4)
    - Stainless Steel Tool x3
    - Instruction sheet

    Estimated shipping:
    International - NZ$55
    NZ - NZ$15

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    12 backers
    NZ$
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  16. Select this reward

    Pledge NZ$ 549 or more About $401

    Early Bird - Ultimate Flexo Pack

    (Estimate: US$401, €355, £304)

    Pack includes: 2000x Flexo Bricks and 6000x Flexo Tendons

    Break down
    - 1000 Flexo bricks (2x2)
    - 1000 Flexo bricks (2x4)
    - 1500 Flexo Tendons (size1)
    - 1500 Flexo Tendons (size2)
    - 1500 Flexo Tendons (size3)
    - 1500 Flexo Tendons (size4)
    - Stainless Steel Tool x5
    - Instruction sheet

    Estimated shipping:
    International - NZ$78
    NZ - NZ$20

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    Limited 17 backers
    NZ$
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  17. Select this reward

    Pledge NZ$ 569 or more About $416

    Ultimate Flexo Pack

    (Estimate: US$415, €366, £315)

    Pack includes: 2000x Flexo Bricks and 6000x Flexo Tendons

    Break down
    - 1000 Flexo bricks (2x2)
    - 1000 Flexo bricks (2x4)
    - 1500 Flexo Tendons (size1)
    - 1500 Flexo Tendons (size2)
    - 1500 Flexo Tendons (size3)
    - 1500 Flexo Tendons (size4)
    - Stainless Steel Tool x5
    - Instruction sheet

    Estimated shipping:
    International - NZ$78
    NZ - NZ$20

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    Limited 1 backer
    NZ$
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  18. Select this reward

    Pledge NZ$ 569 or more About $416

    Ultimate Flexo Pack - Jan Delivery

    (Estimate: US$415, €366, £315)

    Pack includes: 2000x Flexo Bricks and 6000x Flexo Tendons

    Break down
    - 1000 Flexo bricks (2x2)
    - 1000 Flexo bricks (2x4)
    - 1500 Flexo Tendons (size1)
    - 1500 Flexo Tendons (size2)
    - 1500 Flexo Tendons (size3)
    - 1500 Flexo Tendons (size4)
    - Stainless Steel Tool x5
    - Instruction sheet

    Estimated shipping:
    International - NZ$78
    NZ - NZ$20

    (Above shipping is an additional cost which is collected once the KS campaign has ended)

    Less
    Estimated delivery
    1 backer
    NZ$
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  19. Reward no longer available

    Pledge NZ$ 900 or more About $658

    Educational Flexo Set

    (Estimate: US$657, €582, £498)

    Bring Flexo to the classroom for practical learning!

    30x Beginner Flexo Packs
    (each beginners pack will come in its own plastic storage box and includes a tray for tendon storage).

    Beginner Flexo Pack Break down:
    - 50 Flexo bricks (2x2)
    - 50 Flexo bricks (2x4)
    - 75 Flexo Tendons (size1)
    - 75 Flexo Tendons (size2)
    - 75 Flexo Tendons (size3)
    - 75 Flexo Tendons (size4)
    - Stainless Steel Tool
    - Instruction sheet

    Estimated shipping:
    Free shipping world wide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 17 backers
    NZ$
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  20. Select this reward

    Pledge NZ$ 900 or more About $658

    Educational Flexo Set - Jan Delivery

    (Estimate: US$657, €582, £498)

    Bring Flexo to the classroom for practical learning!

    30x Beginner Flexo Packs
    (each beginners pack will come in its own plastic storage box and includes a tray for tendon storage).

    Beginner Flexo Pack Break down:
    - 50 Flexo bricks (2x2)
    - 50 Flexo bricks (2x4)
    - 75 Flexo Tendons (size1)
    - 75 Flexo Tendons (size2)
    - 75 Flexo Tendons (size3)
    - 75 Flexo Tendons (size4)
    - Stainless Steel Tool
    - Instruction sheet

    Estimated shipping:
    Free shipping world wide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    NZ$
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    Learn more about accountability.

Funding period

- (39 days)