Introducing Bloom Smart™
The world's smartest camera system for your home that turns moments into cherished memories you can share and keep forever through HD video capture and technology so smart, you don't have to lift a finger.
Learn about Bloom in 100 seconds
The story of Bloom - an interview with Bloom founder Nico Coetzee
Capturing everything so you can be in the moment
Designed by parents, Bloom Smart™ is the first camera system that acts as your own personal and private video crew, complete with an intelligent video assistant who directs the video of your family's life together. Now you can be back in the shot instead of behind the camera and have beautifully edited video memories of every “first,” every “best,” and every “only” that you can enjoy forever.
Bloom Smart™ cameras go anywhere you do
Bloom Smart™ cameras are wireless and cloud connected. Wherever you have a wifi connection, you can be recording, cataloging, and archiving memories to enjoy forever.
No more failed retakes
Never miss another important moment fumbling with your phone—baby’s first steps, blowing out the candles, their faces when they first see Santa’s generosity under the tree, quality time with great-grandpa, or an evening enjoyed with friends.
Video editing done for you
No video editing skills required. Bloom automatically compiles and edits professional-quality videos for you based on moments of similarity (such as all moments with certain people, or in certain locations, or of certain emotions or activities) across any amount of time and at the frequency you choose. So you can receive beautiful video memory compilations of the last week, the last month, the last year, or longer as Bloom grows with your family.
How it works
Meet the Bloom Smart™ Assistant
The Bloom Smart™ Assistant (Bloom's artificial intelligence) automatically and effortlessly does it all for you: From directing the perfect camera angle to file conversion, storage, security, video editing, smart alerts, and more. The Bloom Smart™ Assistant:
- Guides you in camera setup so you’re always capturing the best lighting, angle, and viewpoint
- Intelligently determines when, how, and what to record based on user preferences and smart algorithms. Some basic examples include: captured moments of "baby smiling," "laughing," "playing with dad," or "when three or more people are in the kitchen"
- Automatically tags, wirelessly uploads, and indexes every video recording to compile and create video memories across time in a way no other software can
- Alerts you when new video memories are ready, your cameras are out of alignment, or when exciting or concerning activity is happening in other rooms of your house, like “Maisy is singing to dad in the living room” or "Jax is no longer in his crib”
Inside Bloom technology Part I - with Chad Childress (Head of Product Innovation at Bloom)
Inside Bloom technology Part II - with Chad Childress (Head of Product Innovation at Bloom)
Privacy and security guaranteed
State-of-the-art bank-level data encryption, storage firewall protection, and user account security protocols all ensure that your memories stay yours forever. You are always in control of your own system settings including permissions, subscriptions (loved ones you choose to share video memories with), cameras, and storage. Bloom stays in the background keeping your system protected and secure.
Bank-level data encryption so your memories stay your memories
In addition, no one has access to your cameras but you. And Bloom engineers never have access to your footage. Videos are recorded and edited algorithmically, never by looking at the footage itself.
Double-layered recording intelligence
Bloom Smart™ is designed and will be tested to record only family-centric video. Two layers of recording intelligence mean you can rest assured that content that should not be captured won't be. Layer one: Intelligent algorithms determine when, how, and what to record as well as when and what NOT to record. Layer two: Cloud processing cuts away bad footage (deemed unusable by its content) without any human involvement.
The smartest smart system you'll ever bring into your home
Bloom Smart™ is powered by artificial intelligence leveraging the world's leading development in smart technology and video innovation.
Based on thousands of combinations of algorithms, Bloom Smart™ cameras record moments in your everyday life at angles and times you wouldn't ordinarily capture on your own.
The world's foremost facial, object, and pattern recognition technology
Using the same technology as self-driving cars, every frame of every moment captured is meta tagged in real-time—date and time, location, people, objects, colors, sounds, the weather, movement, and even emotions—so every moment is searchable by all of these factors.
Constantly evolving intelligence
With machine learning capability, Bloom Smart™ learns, adapts, self-corrects, and optimizes your distinct preferences over time. The result? The smartest home camera and video system the world has ever seen, affordably packaged so anyone can use it to capture their most cherished moments.
Bloom Smart™ features
1080p HD video resolution
Cameras record, files are stored, and videos are delivered in HD resolution so you have the clearest, high-quality video memories.
Requires only wifi connection
Bloom Smart™ cameras are wireless and cloud-connected so you need only a wifi connection to sync and upload new media.
Smart motion detection and audio sensing
Cameras record only when they see and/or hear activity in frame that is important to capture for future video memories.
Automated video capture and editing
Video memories are compiled based on an intelligent tagging system and your preferences. Let Bloom produce video memories for you, direct Bloom to create videos based on tags and filters you choose, or create your own video memories with the Bloom Power Editor.
Power Editor granular search and sorting capability
Stitch together your own video memories by searching tag categories for specific people, objects, activities/events, locations, or emotions.
Sync media from any social network with your Bloom Smart™ library to include video from Facebook, Instagram, Google Photos, your camera roll, and more in your video memory compilations. Then share any video moment or memory with your friends and family on any social network.
Set a schedule to automatically distribute video compilations based on filters and tags you choose—so Grandma can receive video memories of her grandkids every month.
Smart alerts and notifications
The Bloom Smart™ Assistant notification center has a keen eye for what's most important to you and will alert you to new video memories, camera adjustments, and activity in other rooms of your house.
Security and privacy assured
Bloom Smart™ cameras have an LED indicator to let you know when they're recording. Hardware, software, and cloud storage use bank-level data encryption and user account security protocols so you're in complete control of who has access to your system and media. Double-layered recording intelligence ensures all video captured is family-centric. Videos are edited algorithmically and never by looking at the footage itself, so Bloom engineers never have access to your footage or cameras.
Camera and system subscription packages
Affordable packages for every size home and digital family mean you can get 2 cameras (Bloom Starter Kit), 3 cameras (Bloom Smart™ Package), or 5 cameras (Total Bloom Smart™ Home System). See our rewards for all Kickstarter exclusive packages.
Unlimited cloud storage
All Bloom Smart™ packages come with unlimited cloud storage so you never have to choose what moments to keep or delete.
Add more cameras to your system any time to capture more rooms, more angles, and more moments.
Note: Bloom Smart™ is in prototype phase. Features and functions may be added or modified before launch.
The Bloom Smart™ app—pocket and share your memories
The intelligence of an entire video network in one easy-to-use app. You don’t need to learn the technology when the technology does the work for you.
- Set up your cameras and video editing preferences with the Bloom Smart™ Assistant
- View all your video moments in your media library
- Sync with other programs to add existing media to your library from your devices, apps, and social media profiles
- See and share video memory compilations made for you
- Use the Power Editor to stitch together your own video compilations
- Manage subscriptions to automatically create and distribute video memories to your loved ones
How your pledge makes a difference
Years of research and prototyping mean Bloom is only inches away from being something everyone can afford and use. With the technology behind Bloom Smart™ already proven and in place, pledges on Kickstarter will help us move the camera hardware from prototype to reality. It will also help us build our manufacturing pipeline with an estimated ship date of September 2018 for all systems.
Vote for final camera design
Bloom Smart™ cameras will ultimately be in many (or every) room of your home, so it's important that the camera design reflects your preferences. We're inviting every backer, of any pledge amount, to vote for the final design before manufacturing so that Bloom Smart™ cameras are tailored by you. Look for your invitation to vote in spring 2018.
Bloom Smart™ is designed by parents for parents and families. From our families to yours, we are deeply appreciative of your support to bring Bloom to life.
See our progress
Our team of parents and engineers have been developing the software behind Bloom Smart™ for years—writing, testing, and refining algorithms. This winter we put our creative team to the test to take the next step in prototyping the camera hardware from sketch to design. Now we are focused on:
- Developing the alpha version of the Bloom Smart™ app
- Setting up secure servers and cloud storage that will host and store video
- Recruiting the Alpha team that will test and shape the future of Bloom Smart™ hardware and software—see our Kickstarter reward for joining
We are on track to invite all our Kickstarter backers to vote for final camera design in spring 2018, with first units shipping in July to the Alpha team and all units shipping in September. We promise to keep all our backers up-to-date on our progress toward launch. Thank you for your support!
Prototype Bloom Smart™ camera circuit board and lens
Prototype Bloom Smart™ camera lens and lens housing
Prototype Bloom Smart™ camera sketches
Prototype Bloom Smart™ camera design blueprints—standing camera
Prototype Bloom Smart™ camera design blueprints—box camera
Prototype Bloom Smart™ camera design mockup - box camera
Prototype Bloom Smart™ camera models
Risks and challenges
With more than 40 years of experience in smart technology and video innovation, the team is confident in the technology that will power Bloom’s software and the Bloom Smart™ Assistant. While we expect no challenges that our team of professional strategists and engineers cannot overcome, camera hardware and app development are our next points of focus.
Our timeline puts the first Bloom Smart™ cameras straight off the line and into the hands of our Alpha team to test in July 2018. The A-team's feedback will influence the Bloom Smart™ camera hardware and software design, as well as updates made to the app both before and after the fall 2018 public launch.
Regular updates to all our backers and supporters is a priority for us. We will continue to share our progress and will be 100% transparent about challenges or new developments as they appear.Learn about accountability on Kickstarter
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