$20,954
pledged of $300,000 goal
82
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sun, April 1 2018 6:59 AM UTC +00:00
Bloom Smart™By Bloom Smart™
First created
Bloom Smart™By Bloom Smart™
First created
$20,954
pledged of $300,000 goal
82
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sun, April 1 2018 6:59 AM UTC +00:00

About

Introducing Bloom Smart™

The world's smartest camera system for your home that turns moments into cherished memories you can share and keep forever through HD video capture and technology so smart, you don't have to lift a finger.

Learn about Bloom in 100 seconds

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 The story of Bloom - an interview with Bloom founder Nico Coetzee

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Capturing everything so you can be in the moment 

Designed by parents, Bloom Smart™ is the first camera system that acts as your own personal and private video crew, complete with an intelligent video assistant who directs the video of your family's life together. Now you can be back in the shot instead of behind the camera and have beautifully edited video memories of every “first,” every “best,” and every “only” that you can enjoy forever.

Bloom Smart™ cameras go anywhere you do

Bloom Smart™ cameras are wireless and cloud connected. Wherever you have a wifi connection, you can be recording, cataloging, and archiving memories to enjoy forever.

No more failed retakes

Never miss another important moment fumbling with your phone—baby’s first steps, blowing out the candles, their faces when they first see Santa’s generosity under the tree, quality time with great-grandpa, or an evening enjoyed with friends.

Video editing done for you

No video editing skills required. Bloom automatically compiles and edits professional-quality videos for you based on moments of similarity (such as all moments with certain people, or in certain locations, or of certain emotions or activities) across any amount of time and at the frequency you choose. So you can receive beautiful video memory compilations of the last week, the last month, the last year, or longer as Bloom grows with your family.

How it works 

Meet the Bloom Smart™ Assistant

The Bloom Smart™ Assistant (Bloom's artificial intelligence) automatically and effortlessly does it all for you: From directing the perfect camera angle to file conversion, storage, security, video editing, smart alerts, and more. The Bloom Smart™ Assistant:

  • Guides you in camera setup so you’re always capturing the best lighting, angle, and viewpoint 
  • Intelligently determines when, how, and what to record based on user preferences and smart algorithms. Some basic examples include: captured moments of "baby smiling," "laughing," "playing with dad," or "when three or more people are in the kitchen" 
  • Automatically tags, wirelessly uploads, and indexes every video recording to compile and create video memories across time in a way no other software can 
  • Alerts you when new video memories are ready, your cameras are out of alignment, or when exciting or concerning activity is happening in other rooms of your house, like “Maisy is singing to dad in the living room” or "Jax is no longer in his crib”

Inside Bloom technology Part I - with Chad Childress (Head of Product Innovation at Bloom) 

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Inside Bloom technology Part II - with Chad Childress (Head of Product Innovation at Bloom)

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Privacy and security guaranteed

State-of-the-art bank-level data encryption, storage firewall protection, and user account security protocols all ensure that your memories stay yours forever. You are always in control of your own system settings including permissions, subscriptions (loved ones you choose to share video memories with), cameras, and storage. Bloom stays in the background keeping your system protected and secure.

Bank-level data encryption so your memories stay your memories

In addition, no one has access to your cameras but you. And Bloom engineers never have access to your footage. Videos are recorded and edited algorithmically, never by looking at the footage itself.

Double-layered recording intelligence 

Bloom Smart™ is designed and will be tested to record only family-centric video. Two layers of recording intelligence mean you can rest assured that content that should not be captured won't be. Layer one: Intelligent algorithms determine when, how, and what to record as well as when and what NOT to record. Layer two: Cloud processing cuts away bad footage (deemed unusable by its content) without any human involvement.

The smartest smart system you'll ever bring into your home

Bloom Smart™ is powered by artificial intelligence leveraging the world's leading development in smart technology and video innovation.

Sophisticated algorithms

Based on thousands of combinations of algorithms, Bloom Smart™ cameras record moments in your everyday life at angles and times you wouldn't ordinarily capture on your own. 

The world's foremost facial, object, and pattern recognition technology

Using the same technology as self-driving cars, every frame of every moment captured is meta tagged in real-time—date and time, location, people, objects, colors, sounds, the weather, movement, and even emotions—so every moment is searchable by all of these factors. 

Constantly evolving intelligence

With machine learning capability, Bloom Smart™ learns, adapts, self-corrects, and optimizes your distinct preferences over time. The result? The smartest home camera and video system the world has ever seen, affordably packaged so anyone can use it to capture their most cherished moments.

Bloom Smart™ features

1080p HD video resolution 

Cameras record, files are stored, and videos are delivered in HD resolution so you have the clearest, high-quality video memories. 

Requires only wifi connection 

Bloom Smart™ cameras are wireless and cloud-connected so you need only a wifi connection to sync and upload new media.

Smart motion detection and audio sensing 

Cameras record only when they see and/or hear activity in frame that is important to capture for future video memories.

Automated video capture and editing 

Video memories are compiled based on an intelligent tagging system and your preferences. Let Bloom produce video memories for you, direct Bloom to create videos based on tags and filters you choose, or create your own video memories with the Bloom Power Editor.

Power Editor granular search and sorting capability 

Stitch together your own video memories by searching tag categories for specific people, objects, activities/events, locations, or emotions.

Social integrations 

Sync media from any social network with your Bloom Smart™ library to include video from Facebook, Instagram, Google Photos, your camera roll, and more in your video memory compilations. Then share any video moment or memory with your friends and family on any social network.

Automatic distribution 

Set a schedule to automatically distribute video compilations based on filters and tags you choose—so Grandma can receive video memories of her grandkids every month.

Smart alerts and notifications 

The Bloom Smart™ Assistant notification center has a keen eye for what's most important to you and will alert you to new video memories, camera adjustments, and activity in other rooms of your house.

Security and privacy assured 

Bloom Smart™ cameras have an LED indicator to let you know when they're recording. Hardware, software, and cloud storage use bank-level data encryption and user account security protocols so you're in complete control of who has access to your system and media. Double-layered recording intelligence ensures all video captured is family-centric. Videos are edited algorithmically and never by looking at the footage itself, so Bloom engineers never have access to your footage or cameras.

Camera and system subscription packages 

Affordable packages for every size home and digital family mean you can get 2 cameras (Bloom Starter Kit), 3 cameras (Bloom Smart™ Package), or 5 cameras (Total Bloom Smart™ Home System). See our rewards for all Kickstarter exclusive packages.

Unlimited cloud storage 

All Bloom Smart™ packages come with unlimited cloud storage so you never have to choose what moments to keep or delete.

Modular system 

Add more cameras to your system any time to capture more rooms, more angles, and more moments.

Note: Bloom Smart™ is in prototype phase. Features and functions may be added or modified before launch.

The Bloom Smart™ app—pocket and share your memories

The intelligence of an entire video network in one easy-to-use app. You don’t need to learn the technology when the technology does the work for you.

  • Set up your cameras and video editing preferences with the Bloom Smart™ Assistant
  • View all your video moments in your media library
  • Sync with other programs to add existing media to your library from your devices, apps, and social media profiles
  • See and share video memory compilations made for you
  • Use the Power Editor to stitch together your own video compilations
  • Manage subscriptions to automatically create and distribute video memories to your loved ones

How your pledge makes a difference

Years of research and prototyping mean Bloom is only inches away from being something everyone can afford and use. With the technology behind Bloom Smart™ already proven and in place, pledges on Kickstarter will help us move the camera hardware from prototype to reality. It will also help us build our manufacturing pipeline with an estimated ship date of September 2018 for all systems.

Vote for final camera design

Bloom Smart™ cameras will ultimately be in many (or every) room of your home, so it's important that the camera design reflects your preferences. We're inviting every backer, of any pledge amount, to vote for the final design before manufacturing so that Bloom Smart™ cameras are tailored by you. Look for your invitation to vote in spring 2018.

Our team

Bloom Smart™ is designed by parents for parents and families. From our families to yours, we are deeply appreciative of your support to bring Bloom to life.

See our progress

Our team of parents and engineers have been developing the software behind Bloom Smart™ for years—writing, testing, and refining algorithms. This winter we put our creative team to the test to take the next step in prototyping the camera hardware from sketch to design. Now we are focused on:

  • Developing the alpha version of the Bloom Smart™ app
  • Setting up secure servers and cloud storage that will host and store video
  • Recruiting the Alpha team that will test and shape the future of Bloom Smart™ hardware and software—see our Kickstarter reward for joining

We are on track to invite all our Kickstarter backers to vote for final camera design in spring 2018, with first units shipping in July to the Alpha team and all units shipping in September. We promise to keep all our backers up-to-date on our progress toward launch. Thank you for your support!

Prototype Bloom Smart™ camera circuit board and lens

 Prototype Bloom Smart™ camera lens and lens housing

 Prototype Bloom Smart™ camera sketches

Prototype Bloom Smart™ camera design blueprints—standing camera

Prototype Bloom Smart™ camera design blueprints—box camera

 Prototype Bloom Smart™ camera design mockup - box camera

 Prototype Bloom Smart™ camera models

 

Risks and challenges

With more than 40 years of experience in smart technology and video innovation, the team is confident in the technology that will power Bloom’s software and the Bloom Smart™ Assistant. While we expect no challenges that our team of professional strategists and engineers cannot overcome, camera hardware and app development are our next points of focus.

Our timeline puts the first Bloom Smart™ cameras straight off the line and into the hands of our Alpha team to test in July 2018. The A-team's feedback will influence the Bloom Smart™ camera hardware and software design, as well as updates made to the app both before and after the fall 2018 public launch.

Regular updates to all our backers and supporters is a priority for us. We will continue to share our progress and will be 100% transparent about challenges or new developments as they appear.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    Bloom supporter

    As a Bloom supporter you'll be the first to receive product and project updates now and in the future. You'll receive a special thank you with all Bloom backers on our website. And all backers will be invited to vote for final camera design in spring 2018.

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    Pledge $35 or more About $35

    Add on Bloom Smart™ camera

    Get an additional first generation Bloom Smart™ camera with an added pledge of $35.

    Add-on cameras require pledge to a Bloom Starter Kit, Bloom Smart Package, or Bloom Total Home System.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
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    Pledge $45 or more About $45

    Add on cordless Bloom Smart™ camera

    Get an additional first generation, battery-operated, cordless Bloom Smart™ camera you can use on-the-go. Moments captured sync once connected to wifi.

    Add-on cameras require pledge to a Bloom Starter Kit, Bloom Smart Package, or Bloom Total Home System.

    Includes:
    • Bloom Smart™ battery-operated camera (expected retail price $55)
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    Pledge $99 or more About $99

    SUPER EARLY BACKER - Bloom Starter Kit

    Limited to the first 100 super early Bloom backers. Get the Bloom Smart™ Starter Kit for just $99: 2 Kickstarter exclusive Bloom Smart™ cameras + a lifetime Bloom subscription, perfect for cozy homes and apartments.

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $109 or more About $109

    EARLY BACKER - Bloom Starter Kit

    Limited to the first 200 early Bloom backers. Get the Bloom Smart™ Starter Kit for just $109: 2 Kickstarter exclusive Bloom Smart™ cameras + a lifetime Bloom subscription, the perfect kit for cozy homes and apartments.

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $119 or more About $119

    Bloom Starter Kit

    The Bloom Starter Kit is perfect for cozy homes and apartments. Get 2 Kickstarter exclusive Bloom Smart™ cameras + a lifetime Bloom subscription.

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $149 or more About $149

    SUPER EARLY BACKER - Bloom Smart Package

    Limited to the first 100 super early backers. Get the smartest Bloom package for families and homes of all sizes for just $149. Get 3 Kickstarter exclusive Bloom Smart™ cameras + a lifetime Bloom subscription.

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $159 or more About $159

    EARLY BACKER - Bloom Smart Package

    Limited to the first 200 early backers. Get the smartest Bloom package for families and homes of all sizes for $159. Get 3 Kickstarter exclusive Bloom Smart™ cameras + a lifetime Bloom subscription.

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $169 or more About $169

    Bloom Smart Package

    Get the smartest Bloom package for families and homes of all sizes. Get 3 Kickstarter exclusive Bloom Smart™ cameras + one year Bloom subscription.

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $199 or more About $199

    SUPER EARLY - Total Bloom Home System

    Limited to the first 100 super early Bloom backers. Get the Total Bloom Smart™ Home System for only $199: 5 Bloom Smart™ cameras (including a battery-operated, on-the-go camera) + a lifetime subscription. Perfect for larger families, larger homes, or those who want every angle captured!

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $209 or more About $209

    EARLY BACKER - Total Bloom Home System

    Limited to the first 200 early backers. Get the Total Bloom Smart™ Home System for $209: 5 Bloom Smart™ cameras (including a battery-operated, on-the-go camera) + a lifetime Bloom subscription. Perfect for larger families, larger homes, or those who want every angle captured!

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $229 or more About $229

    Total Bloom Home System

    The Total Bloom Smart™ Home System is perfect for larger families, larger homes, or those who want every angle captured! Get 5 Bloom Smart™ cameras (including a battery-operated, on-the-go camera) + a lifetime Bloom subscription.

    Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $299 or more About $299

    Bloom Alpha Team

    Be part of a limited, exclusive group of 30 Bloom backers (our Alpha Team) who will join our staff and extended family to test and shape the future of Bloom, most immediately the Bloom Smart™ Alpha App and the first Bloom Smart™ cameras expected to ship in July. Your system use and feedback will be invaluable to ensuring Bloom works just right ahead of our public launch.

    Includes 3 Bloom Smart™ cameras straight off the line + new cameras if hardware is updated before public launch + no subscription fees ever. Includes unlimited cloud storage, and all media files stored and delivered in 1080p.

    Note: Members of the A-team will be required to sign an NDA in advance of receiving Bloom Smart™ cameras and App access. Open to U.S.-based backers only.

    Includes:
    • Bloom Alpha Team membership
    • Bloom Smart™ camera (expected retail price $45)
    • Lifetime Bloom subscription ($120 annual value)
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    Pledge $899 or more About $899

    Bloom Starter Kit Gift/Reseller Package

    Gift or resell Bloom! Get ten Bloom Smart™ Starter Kits. All kits include two Bloom Smart™ cameras, a lifetime Bloom subscription, unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • 10× Bloom Starter Kit (2 cameras + lifetime subscription)
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    Pledge $1,999 or more About $1,999

    Total Bloom Home System Gift/Resell

    Gift or resell Bloom! Get ten Total Bloom Smart™ Home Systems. All kits include 5 Bloom Smart™ cameras, a lifetime subscription, unlimited cloud storage, and all media files stored and delivered in 1080p.

    Includes:
    • 10× Total Bloom Home System (5 cameras + lifetime subscription)
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Funding period

- (45 days)