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Customize your dream t-shirt: Choose all the details you love and leave the hard work of perfecting fit and production to us.
Customize your dream t-shirt: Choose all the details you love and leave the hard work of perfecting fit and production to us.
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100 backers pledged $8,601 to help bring this project to life.

About

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$8,601

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The Problem

We all know that women’s clothing doesn’t fit – our bodies, our style, our standards - but this is true of even the simplest garment: the t-shirt. 

We knew weren't the only ones struggling with t-shirts, so we asked our customers and friends to share their t-shirt frustrations. And... oh boy, this is just a short list of what we heard: 

  • Too short
  • Too sheer
  • Too tight 
  • Too boxy
  • Too long
  • Sleeves make my arms look fat 
  • Pulls around my bust
  • Pulls around my hips

A shirt that might be too short and fitted on one woman might be too long and boxy on another. A v-neck might be flattering on you, but your best friend prefers a scoop neck. Why? Because our bodies are super diverse. 

The craziest part is that t-shirts are a wardrobe staple, so we're constantly on the lookout for a solid tee, trying new brands that sound promising and almost always ending up disappointed (and wearing mediocre t-shirts).  

Like we did with our Lady Blouse project last year, we came to the conclusion: There has to be a better way.

We realized that the best possible t-shirt is one that reflects your unique body and style preferences.

The Solution

When we took on this design challenge at the beginning of the year, we used customer surveys and market research to start from scratch designing a t-shirt that could be worn day in and day out, dressed up or down. And then we realized that the person who should design your t-shirt is... you. 

You choose the details you want: Your favorite neckline. The best sleeve length for you. And then we use our unique fit system, based on your height, weight, build, muscle mass, and fit issues, to create the t-shirt you need.  Your perfect Staple Tee. 

Here's why we need your help: we need to measure, and research women of all shapes and sizes to ensure we master fit. Then we need to ensure that we have the right ingredients - the perfect knit fabrics and top of the line sewing equipment - to whip up the Staple Tees. Fabric counts for a lot, which you know if you’ve ever struggled to conceal a bra under an overly sheer white t-shirt. Our fabric needs to drape beautifully and be the perfect weight – not too heavy and not too sheer.

How It Works

It's simple, really. Your vision, our know-how, and a little bit of pixie dust! 

1. Customize: Choose your color, neckline, sleeve length, and hem length.

2. Find your Fit: Fill out our fit quiz instead of choosing a size.

3. We cut and sew: We aim to manufacture and fulfill all orders by Spring. 

4. The Result: Go out and conquer the world!

We do the heavy lifting, you do the fun part: designing your Staple Tee. 

 

Who is raising the bar on women's clothes?

We're Kit, and we were born out of a simple belief: clothes should work with your body, not against it. We marry the personal service and amazing fit of an old-school dressmaker with the convenience of e-commerce.

What Makes Kit Different?

Superior Fit

Traditional sizing systems are arbitrary. Rather than pigeonhole our customers into a size, Kit bases fit on each individual customer's actual body.

Thoughtful Design

Our garments are made to be worn time and time again, and our staff field tests each garment, wearing it in a variety of settings and making sure that each component is perfect.

Top-Notch Fabrics

Fabric quality has gone downhill fast. We work with the finest European, American and Asian textile mills to find beautiful, durable fabrics that are easy to wear and easy to care for. 

Timeless Silhouettes

Our garments are designed to become staples of your wardrobe, not trendy pieces to be worn once before they fall apart. Which is why our designs are always available and never sold-out.

Exceptional Care

We are huge believers in customer service, so we've made getting in touch as easy and accessible as possible. Don't believe us? Just drop us a line.

Made in the USA

Every Kit garment is made by one of our talented seamstresses in Houston, Texas.

 

Risks and challenges

Risks and challenges

Our team is comprised of problem solvers. And we've been at this for a while now. We've measured hundreds of women, developed a unique understanding of how are bodies are different, and know how those variations affect fit. We work closely with a skilled pattern maker to create digital patterns as a baseline for all of our styles. We have tested and sampled countless fabrics to find the best quality, easiest to care for fabrics.

We are perfectionists! We've done our homework - but there are always risks. We have in house manufacturing that will allow us to make and ship staple tees within our timeline.

But, if the project gets zillions of backers (a good problem to have), we might need to bring on additional sewing staff. We've thought through what this might entail, because we like over-thinking problems before they happen. There is also a chance that a textile supplier takes more time to ship the fabrics we need. That's why we work with an American mill; even if it does take them a bit longer to mill the fabric, shipping is faster and we won't have to worry about customs delays.

Regardless of what challenges lay ahead, we are 100% committed to keeping our backers in the loop. Amazing customer service is built on really good communication. We'll make sure that everyone knows exactly how any unforeseen challenges affect reward fulfillment.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    A Thank You!

    A thank you for making women's clothing better!

    Includes:
    • A THANK YOU!
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    Ships to Only United States
    3 backers
    $
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  2. Reward no longer available

    Pledge $38 or more About $38

    *Early Bird Offer* The Staple Tee

    A Staple Tee inspired by your life, style, and body! Limited quantity at this price (retail: $48).

    Includes:
    • The Staple Tee
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    Estimated delivery
    Ships to Only United States
    Reward no longer available 25 backers
    $
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  3. Select this reward

    Pledge $40 or more About $40

    Your Very Own Staple Tee

    A Staple Tee inspired by your life, style, and body! Retail price: $48.

    Includes:
    • The Staple Tee
    Less
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    Ships to Only United States
    Limited 20 backers
    $
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  4. Select this reward

    Pledge $42 or more About $42

    *Last Chance* Your Very Own Staple Tee

    Last chance for this offer! A Staple Tee inspired by your life, style, and body!

    Includes:
    • The Staple Tee
    Less
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    Ships to Only United States
    3 backers
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  5. Select this reward

    Pledge $75 or more About $75

    *Early Bird* 2 Staple Tees

    Two Staple Tees made for you! Over 20% off retail price!

    Includes:
    • The Staple Tee
    Less
    Estimated delivery
    Ships to Only United States
    Limited 13 backers
    $
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  6. Select this reward

    Pledge $78 or more About $78

    2 Staple Tees

    Two Staple Tees made for you!

    Includes:
    • The Staple Tee
    Less
    Estimated delivery
    Ships to Only United States
    Limited 4 backers
    $
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  7. Select this reward

    Pledge $110 or more About $110

    *Early Bird* 3 Staple Tees!

    Three Staple Tees made for you! Choose different necklines or colors! The sky is the limit when you buy all three. Over 20% off retail price!

    Includes:
    • The Staple Tee
    Less
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    Ships to Only United States
    Limited 8 backers
    $
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  8. Select this reward

    Pledge $125 or more About $125

    3 Staple Tees!

    Three Staple Tees made for you! Choose different necklines or colors! The sky is the limit when you buy all three. Nearly 20% off retail price!

    Includes:
    • The Staple Tee
    Less
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    Ships to Only United States
    4 backers
    $
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  9. Select this reward

    Pledge $150 or more About $150

    The Staple Tee + A Kit Skirt

    The Staple Tee + Skirt

    Includes:
    • The Staple Tee
    • A Kit Skirt
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    Ships to Only United States
    Limited 5 backers
    $
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  10. Select this reward

    Pledge $200 or more About $200

    The Staple Tee + A Travel Lady Jacket

    Casual combo: a staple tee plus our popular lady jacket in our amazing travel fabric

    Includes:
    • The Staple Tee
    • A Kit Travel Jacket
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    Estimated delivery
    Ships to Only United States
    Limited 5 backers
    $
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  11. Select this reward

    Pledge $275 or more About $275

    The Staple Tee + Skirt + Travel Jacket

    The full Kit: why not dress head to toe in Kit? A staple tee pairs perfectly with a skirt and travel jacket.

    Includes:
    • The Staple Tee
    • A Kit Travel Jacket
    • A Kit Skirt
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    Ships to Only United States
    Limited 4 backers
    $
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Funding period

- (30 days)