“So here’s what we’re doing,” a friend and I would say at parties. “We’re researching cooling devices and the male…anatomy...in order to create comfortable underwear that will chill your balls.”
This was a conversation starter, to put it mildly. Several months later, when an unsuspecting lunch guest caught us in the kitchen holding freezer bags to the fronts of our pants, we were already convinced that we were onto something big. The lunch guest had her doubts.
Male infertility accounts for roughly 40% of all infertility, but it’s still tough to sound cool when talking about it. That’s why we loved the name we'd dreamed up for this still-imaginary product: Snowballs! Some thought it was insensitive, or inappropriate, but for us it was just a punch line for a story we were dying to tell. You see, my friend and I had both been through the “fertility factory” with our wives, losing our money and our minds until we began to look more closely at the actual causes of infertility…and became obsessed by heat.
It was my friend and his wife who really provided the breakthrough. It had been a painful year. There had been a silent miscarriage after two years of trying, and the best doctor that money could buy had said that their chances were now zero. They ignored his advice and saw another doctor, and then another, until finally one gynecologist took the time to sit down with them and listen carefully. Almost immediately, he had a new plan. First, my friend should begin icing his balls. Huh? And then he should have himself tested for a varicocele. Again, huh?
But they went home that day thinking, Why not? They had tried just about everything else. And so they began to do some research into heat and varicoceles, which are enlarged veins in the scrotum that bring more blood and raise scrotal temperatures (see our site for more).
This heat thing made sense. We were guys, we knew how to fix things, and maybe we could hack our fertility. So my friend began to ice…
And a beautiful daughter was born about a year later…
And I committed myself to sharing what we had learned with anyone who would listen. I researched cooling devices, chemical compounds, organic cottons, and ergonomic underwear. I perused dozens of scientific studies and solicited factories all over the world to help produce a cooling underwear that would be comfortable and convenient. Over the past year I've gone through a half dozen prototypes, and now I'm confident that we’re ready to produce a quality product that can have real benefits for millions of couples out there.
Each order of Snowballs will include: three pair of specially designed underwear, so that you can always have one on hand to wear anywhere - at home, at the gym, or at the office; three of our unique SnowWedges™, so that there’s always one around to help you cool down; and a guide to what else you can be doing to maximize your chances at fatherhood.
Our market price will be somewhere between $65 and $80, but those who support us here on Kickstarter can get theirs for less. I have already filed a patent and have developed the prototype, etc., so the money raised here will go entirely to a first order from partner factories. The more money raised, the more stock I'll be able to purchase.
Please see the site – www.procreativity.net - for lots more information about Snowballs and male infertility, please don’t hesitate to ask even the smallest question, and please help us make Snowballs a reality for all those men out there who are attempting to conceive!
Risks and challenges
The main potential challenge between the end of this Kickstarter campaign and the fulfillment of orders will be in dealing with our international manufacturers. Up until now, they have proven to be reliable and on schedule, but they are a factor I don't entirely control. However, I also have several manufacturers lined up - of ice packs, underwear, and packaging - so if problems do occur, there are other solutions.
For those of who have never used this site before, it's important to understand that when you pledge money to our project, we'll only receive the money if we meet our goal. Otherwise the money goes back to you. That's the beauty of it - you're guaranteed to fund a success. Kickstarter explains it best in this brief FAQ: http://www.kickstarter.com/help/faq/kickstarter%20basics…
You don't need to right now. You simply pay with your credit card. Then you'll be put on our special e-mailing list, and when the product is ready to ship (we've promised to do everything in our power to make that in June), we'll get in touch with you directly for an updated mailing address.
Your very own Snowballs Pack, which includes 3 pair of our organic cotton boxer-briefs, 3 of of specially designed SnowWedges, and our informative booklet, "A Gentleman's Guide to Cooling". PLUS EVERY REWARD ABOVE.
A half-hour phone consultation in which - after a discussion of your hopes & dreams, your likes & dislikes, and your family & friends - we will propose a thoughtful list of 5 baby names for your next little one.