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Help us to bring a high quality, unique brewery to Central Arkansas, and I promise to share the experience of craft beer and yoga.
127 backers pledged $15,095 to help bring this project to life.

About

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Note: Caleb mistakenly opened a bottle of old, stale beer when it was time to film. The beer we serve you will not be awful like the one at 1:56 - it will be delightful. Honest.

For more information about brewity and compassion, check out THV's story and the video from the original article.

Namaste

We at Asana Alehouse have had two passions for years: Yoga and beer.

Yoga has helped us develop patience, recover from injuries both physical and mental, and has helped us find an enthusiasm for life and all it has to offer. And well, so has beer.

So now we have a third passion: To bring these principles that have helped us improve our lives from yoga and apply them to our brewing to create some pretty fantastic beer. Most importantly, we want to bring the experiences of yoga and craft beer and share them with you.

Shaucha

Purity. We bring this principle from yoga and apply it to our brewing to bring a pure, clean, filtered flavor to our beer. We cool it quickly and filter it carefully, and we strive to be as consistent as possible.

Ahimsa

The essence of Ahimsa is non-violence in our hearts. It is unconditional love - compassion. We know that we are nothing without our community. We hope to collaborate with other breweries to bring fun, interesting projects to Little Rock, including ways to bring people together. Through understanding and appreciation for others, we want to help this community flourish and grow. After all, we're in this together.

Tapas

A burning enthusiasm to learn. We love doing this, and we are always trying to learn more about the science of brewing beer. We promise to keep learning and experimenting. We'll be having fun, and we're inviting you do have fun with us. This is what we bring when it comes to sharing our finely brewed craft beer with you.

Asana Alehouse

These are the principles we bring with us when we brew every batch of beer, and these are the principles that will make Asana Alehouse a uniquely crafted experience that we know people will enjoy. We've been brewing since 2008 with a passion that we know you'll come to recognize in our beer. We've made our fair share of mistakes along the way, but that willingness to experiment along with our study of the craft has resulted in some very delicious recipes that we think would be enjoyed by any beer enthusiast, yogi, or just regular joe.

So help us to bring a high quality, unique brewery to Little Rock and we promise to work as hard as we can to share the wonderful gift of beer, brewed in a yogic fashion, and the wonderful gift of yoga to everyone with a taste for high quality brews and high quality yoga.

Our Goal

Our goal for this funding is to get some specific equipment that will enable our business to better provide its potential customers. We'll be getting a 3 bbl electric stainless system consisting of a HLT, a mash tun, a kettle, and fermenter. This equipment will immediately be put to use to help turn this project into a brick and mortar success!

Risks and challenges

We know this is a unique venture. We know it's not a combination that many (or any?) people have thought of before. It may take some time to recognize what we already know: It's a winning combination!

Getting the proper licensure, getting the best equipment, and setting up the best brick and mortar we can will certainly be difficult. There will undoubtedly be some unforeseen hiccups along the way. But we're dedicated to getting our brews, our yoga, and our experience out there to everyone. We've already done tons of marketing groundwork, with articles about us in newspapers and a segment on the local news and we're not going to stop there.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    The knowledge that you gave what you can, and we appreciate it. Namaste!

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    Pledge $5 or more About $5

    You get a cool sticker with our lotus/hop logo! Put it on your guitar case or your trapper keeper or your forehead.

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    Pledge $20 or more About $20

    A sticker and a keychain bottle opener! So handy!

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    Pledge $30 or more About $30

    A sticker for your forehead and a glass for your cold, tasty beverage.

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    Pledge $50 or more About $50

    You'll get an Asana Alehouse T-shirt! What?! Yes! And a sticker.

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    17 backers
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    Pledge $65 or more About $65

    You'll get an empty growler with our lotus/hop logo with the guarantee that you can come fill it up (for money...) once we open! And a sticker!

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    Pledge $80 or more About $80

    Do you want a hoodie with our logo on it? Because that's how you get a hoodie with our logo on it. And a sticker and keychain.

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    4 backers
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  8. Select this reward

    Pledge $100 or more About $100

    You'll get to come to one of our yoga classes for free, and you'll get a glass! You want a sticker, too? For sure. You gave us a hundred dollars. You deserve it.

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    6 backers
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    Pledge $125 or more About $125

    A free yoga class and a T-shirt! It deserves an exclamation point, that's exciting. YEAH YOU GET A STICKER!

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    Pledge $150 or more About $150

    A free yoga class, a T-shirt, a glass, and a sticker. Good lord. What are you gonna do with all that swag?

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    3 backers
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    Pledge $180 or more About $180

    Two yoga classes, a glass, sticker, and... wait for it... a plaque with your name on the wall. With this honor is the privilege of showing up to the grand opening an hour earlier than everyone else for first dibs. You can come get your glass and sticker at the opening.

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  12. Select this reward

    Pledge $200 or more About $200

    One month of free yoga classes! A glass! A sticker! Your name on our wall, and the hour early VIP entrance to our grand opening. You can pick up your glass and sticker at the opening.

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    8 backers
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    Pledge $300 or more About $300

    A month of free classes, a glass, a hoodie, a sticker, name on wall, and early VIP entrance to the opening.

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    Pledge $500 or more About $500

    You'll get the month of free classes, glass, sticker, name on the wall, and early VIP entrance. You'll also get the opportunity to choose a name (pending our approval, I see you, "fartbutt pale ale") for one of our seasonal/special edition brews. And the one you name? We'll set some aside for you so that you and three of your friends can come grab a glass before it runs out.

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    Pledge $750 or more About $750

    Early VIP entrance to the opening, a T-shirt, a hoodie, a growler, a glass, a sticker, a plaque on the wall, and a tote bag to carry it home in when you come to the opening. You can also name a specialty brew! Swag 4 dayz.

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  16. Select this reward

    Pledge $1,000 or more About $1,000

    Early VIP entrance to the opening, a month of yoga classes, a growler, a sticker, your name on the wall, and naming rights to one of our 4 fermenting tanks (pending our approval, "booger barrel," nice try). And when we make our first special edition brew, you can roll in thirty minutes earlier than everyone else.

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    Pledge $2,000 or more About $2,000

    Early VIP entrance to the opening, a month of yoga classes, a growler, a glass, a sticker, your name on the wall, and permanent thirty minute early access to our special edition brews. You can also name one!

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    Pledge $3,000 or more About $3,000

    Early VIP entrance to the opening, a month of yoga classes, a growler, a glass, a sticker, your name on the wall, permanent thirty minute early access to our special edition brews, and you'll be able to be our guest brewer for a day! And yes, you can name a specialty brew.

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    Pledge $5,000 or more About $5,000

    Early VIP entrance to the opening, a month of yoga classes, a growler, a glass, a sticker, your name on the wall, permanent thirty minute early access to our special edition brews, and you can come prepared with an idea for a specialty brew, brew it with us, name it, and then you'll have special early access to come try it before we open the doors to the public.

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    Pledge $10,000 About $10,000

    Free yoga forever! The VIPest of VIPs! Early VIP entrance to the opening, a growler, a glass, a hoodie, a T-shirt, your name on the wall, permanent thirty minute early access to our special edition brews, an invitation to brew an idea with us and name it, and YOU GUESSED IT, a sticker. Because you're amazing.

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Funding period

- (30 days)