Indy and the Farm
Indy and the Farm
A new toy concept based on research designed to guide an interactive reading-while-playing experience between you and your child.
A new toy concept based on research designed to guide an interactive reading-while-playing experience between you and your child. Read more
About this project
Parents love to read to their children and children love to play, so we have written an original children's book that accompanies a classic farm animal puzzle set. Both have been beautifully designed to complement one another as tools for learning and having fun together.
The Indy and the Farm Playbox is a shared reading-while-playing experience that allows you to teach your child new vocabulary words, speech sounds and problem-solving skills in a fun and easy-to-do playtime activity.
“Guided play combines the best elements of free play and direct instruction: child autonomy and adult expertise.”
-Weinberg, Hirsh-Pasek, Michnick Golinkoff, Kittredge and Klahr, 2015
We believe toys should promote guided play between parents and kids because that is how kids learn! The latest expert opinion and research has shown that young children learn more and develop stronger bonds when they are playing with their parents. This is why we designed the Playbox, a new toy concept to promote exactly this kind of educational interaction between parents and their children.
"Preschool children simply learn better when an adult is involved."
- Jennifer Radesky, M.D., American Academy of Pediatrics
"Research on early childhood development shows that the most important factor in stimulating healthy brain development is the quality of interactions between young children and the people around them."
-Jackie Bezos, President of the Bezos Family Foundation
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Please note that pledges to Donation Tiers are not tax deductible.
Risks and challenges
With our design nearly complete, and prototypes in hand, our remaining risks are related to manufacturing. From the very beginning, we have aspired to make this product in the USA. However, we have found the toy market to be extremely competitive and driven by bottom dollar. Very few American toy companies produce in the USA, and those that do are large conglomerates that build and operate their own facilities. This type of investment is beyond the means of our small start-up and the scope of this Kickstarter campaign. This means we will likely have to manufacture Indy and the Farm overseas. However, we are committed to an ethically manufactured and safe toy, so we will personally travel to visit overseas factories before choosing to work with them, in order to observe their operations, staff and processes. After manufacturing, our toys will be tested by labs in the USA to ensure that strict safety standards for infant toys are met.
As for the logistics of manufacturing, we are fortunate that Alex is an international architect with experience in overseas procurement of building components from Germany and China and has been on trips to both countries for discussions with manufacturers. Although international manufacturing and logistics is a complex business, we feel that we have the experience, language skills and know-how to navigate this part of the business successfully to deliver Indy and the Farm to our backers.
An additional manufacturing risk has emerged recently, with the US government debating tariffs on products made overseas. There is much uncertainty about the details and timing of this policy, but we know that the implementation of a tariff would severely impact the entire toy industry, resulting in supply chain upheaval and large price hikes. We are optimistic that we could adjust to a tariff in the long-term, but its exact timing can wreak havoc on our company's short-term operations. If a tariff were to go into effect after Kickstarter funding but before final delivery, we could experience delivery delays and/or financial losses. We are hopeful that major government policy will not become effective so hastily, but recognize the risks and are prepared to absorb short-term losses related to a tariff.Learn about accountability on Kickstarter
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