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$14,771 pledged of $25,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Frida Matute
$14,771 pledged of $25,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

 

 

Parents love to read to their children and children love to play, so we have written an original children's book that accompanies a classic farm animal puzzle set. Both have been beautifully designed to complement one another as tools for learning and having fun together.

 

"Indy and the Farm" original story and matching puzzle
"Indy and the Farm" original story and matching puzzle

The Indy and the Farm Playbox is a shared reading-while-playing experience that allows you to teach your child new vocabulary words, speech sounds and problem-solving skills in a fun and easy-to-do playtime activity.

The book and the puzzle in a neat self-contained package
The book and the puzzle in a neat self-contained package

 

 “Guided play combines the best elements of free play and direct instruction: child autonomy and adult expertise.”

-Weinberg, Hirsh-Pasek, Michnick Golinkoff, Kittredge and Klahr, 2015

 

We believe toys should promote guided play between parents and kids because that is how kids learn! The latest expert opinion and research has shown that young children learn more and develop stronger bonds when they are playing with their parents. This is why we designed the Playbox, a new toy concept to promote exactly this kind of educational interaction between parents and their children.

"Preschool children simply learn better when an adult is involved."  

- Jennifer Radesky, M.D., American Academy of Pediatrics

"Research on early childhood development shows that the most important factor in stimulating healthy brain development is the quality of interactions between young children and the people around them."

-Jackie Bezos, President of the Bezos Family Foundation

 

 

 

 

For more information about our Charity Partners you may visit them here:

K.I.D.S/Fashion Delivers

Family Health Centers at NYU Langone

Room to Grow

Please note that pledges to Donation Tiers are not tax deductible.

 

 

  

 

 

 

 

 

  

 

Risks and challenges

With our design nearly complete, and prototypes in hand, our remaining risks are related to manufacturing. From the very beginning, we have aspired to make this product in the USA. However, we have found the toy market to be extremely competitive and driven by bottom dollar. Very few American toy companies produce in the USA, and those that do are large conglomerates that build and operate their own facilities. This type of investment is beyond the means of our small start-up and the scope of this Kickstarter campaign. This means we will likely have to manufacture Indy and the Farm overseas. However, we are committed to an ethically manufactured and safe toy, so we will personally travel to visit overseas factories before choosing to work with them, in order to observe their operations, staff and processes. After manufacturing, our toys will be tested by labs in the USA to ensure that strict safety standards for infant toys are met.

As for the logistics of manufacturing, we are fortunate that Alex is an international architect with experience in overseas procurement of building components from Germany and China and has been on trips to both countries for discussions with manufacturers. Although international manufacturing and logistics is a complex business, we feel that we have the experience, language skills and know-how to navigate this part of the business successfully to deliver Indy and the Farm to our backers.

An additional manufacturing risk has emerged recently, with the US government debating tariffs on products made overseas. There is much uncertainty about the details and timing of this policy, but we know that the implementation of a tariff would severely impact the entire toy industry, resulting in supply chain upheaval and large price hikes. We are optimistic that we could adjust to a tariff in the long-term, but its exact timing can wreak havoc on our company's short-term operations. If a tariff were to go into effect after Kickstarter funding but before final delivery, we could experience delivery delays and/or financial losses. We are hopeful that major government policy will not become effective so hastily, but recognize the risks and are prepared to absorb short-term losses related to a tariff.

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    Pledge $5 or more About $5

    Lend a helping hand!

    Includes a postcard and your name on the site!

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    Pledge $19 or more About $19

    Helping, but not toying around!

    Includes:
    • "Indy and the Farm" T-Shirt
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    Pledge $25 or more About $25

    Your Very Own "Indy and the Farm"

    "Indy and the Farm" is projected to retail for $28

    Includes:
    • "Indy and the Farm" Playbox
    • Thank You Postcard
    • Donor name on website
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    Pledge $32 or more About $32

    "Indy and the Farm" Bonus!

    Get an "Indy and the Farm" Playbox plus a PDF activity bundle designed by Frida to promote guided play with your child!

    Includes:
    • "Indy and the Farm" Playbox
    • Speech + Cognition Activities PDF Bundle by Frida
    • Thank You Postcard
    • Donor name on website
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    Pledge $50 or more About $50

    Indy's Potpourri

    Includes a PDF activity bundle designed by Frida to promote guided play with your child!

    Includes:
    • "Indy and the Farm" Playbox
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Donor name on website
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    17 backers
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    Pledge $55 or more About $55

    "Indy and the Farm" Jackpot!

    Includes:
    • "Indy and the Farm" Playbox
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Donor name on website
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    Pledge $80 or more About $80

    Sharing is Caring!

    Get a second Playbox as a gift for your child's friend or as another set for your home!

    Includes:
    • "Indy and the Farm" Playbox
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Donor name on website
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    Pledge $105 or more About $105

    Double Trouble!

    Get 2 of everything to stay out of trouble with siblings!

    Includes:
    • "Indy and the Farm" Playbox
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Donor name on website
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    16 backers
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    Pledge $150 or more About $150

    In a Giving Mood

    Give "Indy and the Farm" to children in need. Choose this tier and we will work with one of our charity partners to give "Indy and the Farm" to children in need on your behalf. We will reach out to you directly after the campaign ends for your preferred partner selection.

    Toy donations are not tax deductible.

    Includes:
    • Give "Indy and the Farm" to a child in need
    • Thank You Postcard
    • Special honors with your name on our site!
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    3 backers
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    Pledge $175 or more About $175

    Gift Pack Tier

    "Indy and the Farm" for you, your friends and family throughout the year.

    Includes:
    • "Indy and the Farm" Playbox
    • Gift Pack: "Indy and the Farm" Playbox for birthdays + holidays
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Donor name on website
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    Pledge $200 or more About $200

    The Gift that Keeps on Giving

    Get "Indy and the Farm" for your home and give "Indy and the Farm" to children in need. Choose this tier and we will work with one of our charity partners to give "Indy and the Farm" to children in need on your behalf. We will reach out to you directly after the campaign ends for your preferred partner selection.

    Pledges to this tier are not tax deductible.

    Includes:
    • "Indy and the Farm" Playbox
    • Give "Indy and the Farm" to a child in need
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Donor name on website
    Less
    Estimated delivery
    Ships to Only United States
    6 backers
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    Pledge $500 or more About $500

    Where Dreams Come True!

    Private 1-hour Play Workshop for you and your kids led by Frida in your home (local to NY/NJ/CT).

    Also, get "Indy and the Farm" for your home and give "Indy and the Farm" to children in need. Choose this tier and we will work with one of our charity partners to give "Indy and the Farm" to children in need on your behalf. We will reach out to you directly after the campaign ends for your preferred partner selection.

    Pledges to this tier are not tax deductible.

    Includes:
    • Private Play Workshop: learn guided play techniques in your home!
    • "Indy and the Farm" Playbox
    • Give "Indy and the Farm" to a child in need
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Special honors with your name on our site!
    Less
    Estimated delivery
    Ships to Only United States
    0 backers
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  14. Select this reward

    Pledge $1,000 or more About $1,000

    The Big Fish!

    Private 2-hour Playdate led by Frida, with enriching activities for your child and their friends (local to NY/NJ/CT).

    Also, get "Indy and the Farm" for your home and give "Indy and the Farm" to children in need. Choose this tier and we will work with one of our charity partners to give "Indy and the Farm" to children in need on your behalf. We will reach out to you directly after the campaign ends for your preferred partner selection.

    Pledges to this tier are not tax deductible.

    Includes:
    • 2-hour Playdate Workshop led by Frida for your child + friends!
    • "Indy and the Farm" Playbox
    • Give "Indy and the Farm" to a child in need
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Special honors with your name on our site!
    Less
    Estimated delivery
    Ships to Only United States
    1 backer
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  15. Select this reward

    Pledge $3,000 or more About $3,000

    Kids Take the Reins

    Art & Play Party for your kids and their friends that includes illustrating, sketching and concept designing with our very own "Indy and the Farm" illustrators, Terry and Lisa, from Bluehand Studios! Kids will imagine our characters and story for our next product, "Indy Build a Den," and be sent home with their ideas sketched out by our illustrators and a goody bag! Lunch will be served!

    Also, get "Indy and the Farm" for your home and give "Indy and the Farm" to children in need. Choose this tier and we will work with one of our charity partners to give "Indy and the Farm" to children in need on your behalf. We will reach out to you directly after the campaign ends for your preferred partner selection.

    Pledges to this tier are not tax deductible.

    Includes:
    • Art & Play Party with Frida and Indy Illustrators
    • "Indy and the Farm" Playbox
    • 12× Give "Indy and the Farm" to a child in need
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    • Special honors with your name on our site!
    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
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  16. Select this reward

    Pledge $6,000 or more About $6,000

    Our Angel

    Our "Indy and the Farm" videographer, Craig, will film the Art & Play Party and professionally film your child for a "home-video!"

    The Art & Play Party is a custom, private event for your kids and their friends that includes illustrating, sketching and concept designing with our very own Indy Talk Shop illustrators, Terry and Lisa, from Bluehand Studios! Kids will imagine our characters and story for our next product, "Indy Build a Den," and be sent home with their ideas and a goody bag! Lunch will be served!

    Also, get "Indy and the Farm" for your home and give "Indy and the Farm" to children in need. Choose this tier and we will work with one of our charity partners to give "Indy and the Farm" to children in need on your behalf. We will reach out to you directly after the campaign ends for your preferred partner selection.

    Pledges to this tier are not tax deductible.

    Includes:
    • Professional film of your child at the Art & Play Party!
    • Art & Play Party with Frida and Indy Illustrators
    • 12× Give "Indy and the Farm" to a child in need
    • "Indy and the Farm" Playbox
    • "Indy and the Farm" Coloring Book
    • Speech + Cognition Activities PDF Bundle by Frida
    • "Indy and the Farm" T-Shirt
    • Special honors with your name on our site!
    • "Indy and the Farm" Sticker Set
    • Thank You Postcard
    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
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  18. Reward no longer available

    Pledge $19 or more About $19

    "Indy and the Farm" Early Bird Special

    Includes:
    • "Indy and the Farm" Playbox
    • Thank You Postcard
    • Donor name on website
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 60 backers
    $
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