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A curated collection of 5 unique shirt styles made for the modern woman. Designed and made in Los Angeles.
130 backers pledged $26,060 to help bring this project to life.

About

POPLINEN: shirts that do it all, just like you. project video thumbnail
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$26,060

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While styles have come and gone, the button up dress shirt has remained a staple in wardrobes throughout time and around the world—largely due to its unmatched functionality and appeal. However, the original design was created using men’s bodies as a template, and since its inception, women have had to adapt to the stiff and unappealing look of button ups that weren’t designed with their bodies in mind.

The struggle is real
The struggle is real

We struggled to find shirts that ticked the boxes on our checklist—fit well, made us look and feel like a cool million, and didn’t break the bank—then it hit us. Women’s tops just weren’t getting the attention they deserved.

Enter Poplinen: a direct-to-consumer online destination devoted to offering better fitting, effortlessly cool shirts and tops that take women’s bodies into account. Poplinen tops and blouses are created for women, by women, and are designed to solve the problem of poor fits and silhouettes, too-high price tags, and the worst issue of all—boob gap. We want to give women what they want: a line of shirts made just for them.

Our goal isn't to create just another clothing line. We're committed to creating a thoughtfully designed and specialized women's shirting company, all while minimizing our carbon footprint, and adding good into the world. We work with experienced industry professionals in order to make products that are ethical, quality made, stylish, and accessible. Keeping our resources local at this time allows us to be hands on and work extremely close with our partners during the entire process.

And because we believe in women supporting other women, a percentage of our shirt sales will go to our non-profit partner, Step Up Network, a non-profit that propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women. They're funding educational programs for teenage girls—a.k.a. the future female leaders of America, and that is something we can definitely get behind.  

Poplinen has designed each shirt with different lifestyles in mind, to fit everyday womens’ complex, contemporary lives—work weeks are busy, schedules slammed, and personal lives need to be lived. Poplinen is as versatile as these lifestyles: obsessing over details and ensuring each new design carries enduring, functional style that easily transitions from work, to side hustle dinner meetings, to drinks with friends.

Currently, the Poplinen line includes five unique shirt styles: Leilani Hawaiian Short Sleeve, Hutton Linen Long Sleeve, June Linen Crop Top, Billie Linen Tank, and Diana Poplin Short Sleeve.

Each top is made of either eco fabrics (viscose), vintage, or deadstock materials, and ethically made in downtown Los Angeles. As we grow, the team is 100% committed to holding ourselves to higher ethical standards of quality, craftsmanship, and sustainability throughout our supply chain. 

We do this by working with factories that create a quality environment for it's workers, investing in our local communities, going green in our workspaces, and continually researching and implementing more sustainable fabrics into our collection.

  •  Billie Linen Tank Top: An easy going tank with a back loop and three wooden buttons at the upper chest for a little extra pizazz. Made in downtown Los Angeles.
Billie Linen Tank in White
Billie Linen Tank in White
  • Leilani Hawaiian Short Sleeve: This short sleeve button-up shirt features beautiful prints of exotic birds and hibiscus flowers. Made of a soft viscose fabric, finished with real coconut buttons and a fly front placket. Made in downtown Los Angeles.
Leilani Hawaiian Short Sleeve in Black + Navy
Leilani Hawaiian Short Sleeve in Black + Navy
  • Diana Cotton Short Sleeve: Effortless style with rolled-up sleeves. The Diana has a relaxed fit with a sensual twist, a tried and true companion for all seasons. Comes with a sunglass loop on the front placket and an extra 8th button for a secure fit. Made in downtown Los Angeles.
Diana Cotton Short Sleeve
Diana Cotton Short Sleeve
  • June Linen Crop Top: Let loose in this PTO ready crop style. A very clean and simple design with a generous fit. Includes 3 large front buttons and a chest pocket. Made in downtown Los Angeles.
June Linen Crop in Blue/White Stripes
June Linen Crop in Blue/White Stripes
  • Hutton Linen Long Sleeve: A relaxed fit balanced with timeless summer style. The Hutton is ready to be packed for your greatest outdoor adventures. Comes with a sunglass loop on the front placket and an extra 8th button for a secure fit. Made in downtown Los Angeles.
Hutton Linen Long Sleeve in White
Hutton Linen Long Sleeve in White

 

Hutton Linen Long Sleeve (up close sunglasses holder)
Hutton Linen Long Sleeve (up close sunglasses holder)

 

Apolis Lunch Bag with Poplinen Logo
Apolis Lunch Bag with Poplinen Logo

 

Hi, I’m Desiree Buchanan, founder of Poplinen!

After five years of living in New York City, cutting my teeth at Condé Nast and Warby Parker, I moved back to Los Angeles in 2013 and landed at another startup, The Black Tux. During this time, the idea of making better fitting women's shirts started to take shape for me.

Downtown LA Landscape by local artist Melinda Moen
Downtown LA Landscape by local artist Melinda Moen

For the last couple of years, I’ve been working to create Poplinen. I like exploring the possibilities of helping women feel confident in what they’re wearing, all while empowering others through social good initiatives.

I am especially proud to put Poplinen out in the world thanks to an incredibly talented community of women and men who have teamed up with me along the way. I am beyond grateful, and would be thrilled for YOU to be a part of it!

I am coming to Kickstarter for this campaign because I believe in the power of people rallying for a project and person they care about. There is something profound that happens when you ask others for help. I believe it's incredibly powerful to be a part of something bigger than oneself and experience the ripple effect that can be caused by a group of individuals pushing an idea out into the world. 

Our factories are lined up and ready to go so we can deliver on our promise of better quality shirts for women everywhere! We're currently making everything in small batches in Downtown LA, so we can scale thoughtfully and ensure quality control as we develop our styles and fits.

I am sharing Poplinen with my community in order to rid the world of ill-fitting, poor quality women’s shirts, and I need you! Please join us, and share the Poplinen story.

 

Risks and challenges

We're a small LA based brand facing cost challenges, but we're committed to finding and executing the most sustainable solutions. Of course, manufacturing comes with a risk of unexpected delays. We have strived to build trusting relationships with our factory, allowing us to be in constant contact with them on any potential issues in order to work quickly to resolve. As our backers, you will be the first to know of any delays and we'll prioritize communication for your convenience.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Poplinen Brewski Koozie

    One big virtual bear hug and a brewski koozie with the Poplinen logo just in time for the warmer days ahead.

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    Pledge $25 or more About $25

    Poplinen Postcard Trio

    A trio of Poplinen postcards with original artwork by local Long Beach artist Melinda Moen, inspired by iconic LA landscapes. Printed with the Poplinen logo and the artist's signature.

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    7 backers
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    Pledge $40 or more About $40

    Launch Party Ticket + Koozie

    A ticket to the Downtown LA Poplinen launch party in April, with all the tunes, bubbly, and blouses to celebrate. We’ll even throw in our magical brewski koozie because pregaming is a must.

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    10 backers
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    Pledge $50 or more About $50

    Billie Linen Tank

    An easy going tank with a back loop and three front chest buttons for a little extra pizazz. Wear it out for some fun in the sun, or throw it on with a pair of slacks for a day at the office.

    A survey will be sent within 2 week after the campaign ends requesting for sizing.

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    25 backers
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    Pledge $75 or more About $75

    Diana Short Sleeve Button-up

    Effortless style with rolled-up cuffs. The Diana has a relaxed fit with a sensual twist. Made of high quality 100% cotton, this is a tried and true companion for all seasons. Diana comes with a sunglasses loop on the front placket, a pen holder in the front chest pocket, and an extra 8th button for a secure fit.

    A survey will be sent within 2 week after the campaign ends requesting for sizing.

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    39 backers
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    Pledge $100 or more About $100

    The Leilani Duo

    Why just buy one? Two of our vintage inspired hawaiian shirts: one for you and one for a pal, or take both for yourself! Features beautiful prints of exotic birds and hibiscus. Made of soft viscose fabric and finished with real coconut buttons. No bad days while wearing this one.

    A survey will be sent within 2 week after the campaign ends requesting for sizing.

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    19 backers
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    Pledge $175 or more About $175

    Pick Your Poplinen

    Pick any one Poplinen shirt style to be delivered to you alongside a sweet Apolis lunch bag with the Poplinen logo. These bags are reusable, made of jute fiber and handcrafted by women artisans in Bangladesh––perfect for on-the-go picnics and farmer’s markets.

    A survey will be sent within 2 week after the campaign ends requesting for sizing.

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    6 backers
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    Pledge $250 or more About $250

    The Linen Collection

    Be ready for warmer weather adventures in our three linen styles: Hutton Linen Long Sleeve, June Linen Crop, and Billie Linen Tank. Each is designed with its own unique functions and style, keeping you covered but cool in the relentless summer heat.

    A survey will be sent within 2 week after the campaign ends requesting for sizing.

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    2 backers
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    Pledge $500 or more About $500

    It's All You

    Poplinen will create you a shirt using your measurements. We'll design a custom fit just for you! A one-on-one meet up in person will be planned with Desiree (LA only), or we can set up a FaceTime/Skype to get the ball rolling!

    We will reach out within 2 week after the campaign ends to kick-off this unique and exciting process!

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    Pledge $1,500 or more About $1,500

    The Wine + Dine

    Poplinen will host a private dinner party for you and up to 7 friends at your place, or Poplinen can arrange an available LA location. This includes a free shirt of choice for you and each guest who attends.

    LA based chefs, Hank Geer + Will Perls of Simple Supper LA, will curate and cook a special menu paired with delicious wines, and your vision in mind.

    (Los Angeles only, travel not included.)

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    Pledge $2,500 or more About $2,500

    The Weekender

    A roundtrip flight for you and a companion to Los Angeles (Flights from U.S. 48 contiguous states only).

    3 night weekend stay at a beautiful LA Arts District Loft. You will receive the whole Poplinen collection — one of each style: Diana Poplin Short Sleeve, Billie Linen Tank, Leilani Hawaiian Short Sleeve, Hutton Linen Long Sleeve and June Linen Crop. Plus, BONUS...lunch on Poplinen with Desiree at a vibey LA restaurant.

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Funding period

- (20 days)