Here we are, two years on from the creation of the first Providero Tea and Coffee House. It’s been a wonderful ride to this point! We come to you now to ask you to join with us again in a new adventure!
But first, here’s a recap…..
With the help and support of our amazing Kickstarter Community, our dreaming and hard work culminated in the opening of the Providero Tea and Coffee House in Llandudno Junction in January 2014.
In two years we have served thousands of cups of the finest tea and coffee on the North Wales coast, alongside our famous home-made cakes and locally-baked bread.
We have continued to develop a wonderful customer base of regulars, many of whom have become friends with us, and with each other.
We have served visitors from all over the world and welcomed some fascinating characters through our door - it’s been a privilege to offer this hospitality in our little corner of beautiful North Wales.
Our team of 2 (Jon and Ellie!) has grown, to include James, Emma, Jake and Bronte - these fantastic people have joined their skills with ours, to make Providero what it is today; a thriving, bustling coffee house with a growing reputation for excellence and a warm welcome.
Don’t just take our word for it - we have gained a TripAdvisor Certificate of Excellence (read some customer reviews here) and we have the great honour of being included as the only North Wales cafe in the next edition of the Northern Independent Coffee Guide.
Sounds good. But why do we want to open another cafe?
Most days, Providero is bustling from the moment our doors open at 8am, to when we close at 6pm. There is an increasing number of occasions when customers can’t find a seat, and there is a queue out of the door!
We find more and more that we are feeling the limits of our little shop. Large groups can’t find space to eat and drink together, freelance workers who want to set up office for the day in our cafe don’t have the space to do so. We have to turn away requests to hire out our upstairs space for meetings, as we need it for customer turnover. It’s a wonderful problem to have, but we want to be able to do more to meet and exceed our customer’s high expectations and needs.
Many people have asked when we are going to open somewhere else - somewhere bigger? As the demands on our small space have increased, we’ve realised it’s time to take the plunge and open Providero number 2! This won't mean losing our Junction home, but branching out and having a second place to welcome you to.
Where? And what will it be like?
We have come across a fantastic shop in the restaurant/cafe quarter of Llandudno, which has captured our imaginations. It already has A3 planning permission for use as a cafe (which is a real bonus!) There is also a lot more space!
The premises has an outdoor pavement seating area, accessible toilet and babychange facilities, and scope for a food prep room meaning we could at last offer tempting light lunch options, alongside our range of teas, coffees and cakes.
Huge bowls of healthy salads would await you, along with a hearty homemade soups of the day and local breads. The emphasis on our lunches would be simple, tasty, healthy food that you could enjoy in or take away with you.
We would incorporate more brew methods for our coffees, giving you more choice and showcasing how versatile and delicious all our coffees can be. We'll have more retail products - stuff you can buy to make the perfect brew at home, or perfect gifts for loved ones!
We’d love to stock craft beers and wines and be open late on Fridays and Saturdays for you to hang out and start your weekend properly! We’d open too for sleepy Sundays - Come and read the weekend paper, play board games with your family and friends or sip a coffee before taking a Sunday afternoon stroll on the Orme.
We’d have a separate room available that could be booked out for private events or meetings. Ample plug sockets for laptop users, more space for groups and somewhere safe to lock your bikes. We’ll have the room to host events and are already planning a few of our own. Rest assured though, our welcome, quality and ethos won’t change.
Why Kickstarter again?
We were humbled and blown away by the generosity and support of our Kickstarter backers 2 years ago. To be honest it was an uncomfortable experience to be vulnerable and ask for you to give to that project. It’s still uncomfortable!
Although the cafe in Junction is profitable, there is not a lot left over after we have paid the bills, wages and suppliers. It is sustainable, but due to its size, it is limited in what it can achieve.
We see it as a good thing to give people the opportunity to sow into Providero again at this important point of growth. To allow our supporters, customers and community to contribute to opening a new space from which they will benefit and enjoy. To allow people to influence and shape who and what they find on their local high-street.
We also acknowledge that crowdfunding was foundational in what we became. It meant that a thread of gratitude, generosity and a sense of always looking to “pay it forward” has run through all that we have done. It shared the influence and the power to create something bright and new amongst a whole bunch of folk, far and wide. It meant that you are all part of us, and we are part of you. This concept has been beautifully depicted in our “Wall of Thanks” artwork by Jen Mickelborough, which is displayed in the cafe.
What’s the Funding Target?
We’re hoping to raise at least £30,000 through Kickstarter.
You may not have the means or desire to pledge financially. That is totally fine! There is no obligation to whatsoever. However, if this resonates with you at all; if you would like to see a second, bigger Providero Tea and Coffee house in Llandudno, and you have the means to do so, please pledge. We would love your support and your involvement.
How we'll turn your pledges into reality
The shop presently is an empty shell, with no catering facilities, just some plastered stud walls and falling-down ceiling tiles. A fairly extensive building and shop fit-out is needed to transform it into a beautiful cafe space with all the coffee and catering equipment we would require. We get the keys (therefore start paying rent) in July, and so would be on a tight timeframe to get the shop open as soon as possible.
The good news is, we know a lot more what we’re doing this time around! We have a much more realistic idea of the cost of equipment, for example. Many of our customers are already bringing useful contacts and advice for the aspects of the project that are unfamiliar to us. We have strong design concepts and are confident we can keep things on-time and on-budget.
We know the full renovation and kitting out of the shop will cost more than £30k. It will be more in the region of £100k with all the building and engineering works, equipment, furniture and stock required. It would be AMAZING if the Kickstarter campaign smashed this target of £30k so we could keep our borrowing down and keep more of the money in the local economy and delivering on our vision for this new venture!
We would love you to be a part of this next chapter of the Providero story! Even if you can’t pledge financially, please spread the word, tweet about the project, post it on Facebook! As always, ask us your questions, come and talk to us, or drop us an email. We are super-excited to turn this project into reality and we’re really looking forward to welcoming you once again to our new Providero Tea & Coffee House in Llandudno!
Risks and challenges
The good news is, the landlords accepted our offer for the lease! They were aware of our reputation and keen for us to have the tenancy. We've been going over our current figures and projections with a fine-tooth comb, ensuring our calculations and business plans are watertight to give the business as a whole the very best chance of succeeding in its aims.
We are committed to keeping our start up costs as low as possible, but are also aware that we will have to maintain the running of the Junction shop, in addition to recruiting and training new staff. Jon won’t be as free to do as much of the work as last time. Therefore our labour costs will be higher.Learn about accountability on Kickstarter
- (30 days)