What would a map look like if instead of showing you how far away a place is, it showed you how much time it will take to get there? In this map of transit in the San Francisco Bay Area, stations on BART, Muni Metro, and Caltrain are spaced according to the time it takes to travel between them. Places that are farther away on the map will take longer to get to; closer places are quicker trips. Heading to a neighborhood for the first time? Scouting out someplace to move to? With a quick glance, you can get a sense of how “far” a destination is in terms that are often more important than miles on the ground—minutes of your time.
It's been very exciting to see this map come together over the past few months. I started by collecting published schedule information and calculating average travel times. Then, I sketched out a design that would accurately show these times, while also making an effort to keep the basic shape of the rail systems recognizable. In countless design decisions big and small, I tried to make a map that both presents information clearly and looks good doing it. For more information on the design, and to see other examples of my work, check out the project page on my website.
The Project: Send it to the Presses!
After the huge success of my last Kickstarter project, a map of the Greater Los Angeles freeway system inspired by the design of subway maps, I'm back on Kickstarter to get support for my newest work. I'm hoping that folks in the Bay Area love their transit as much as people in Los Angeles love freeways!
Your backing of this project will fund a print run of 18" x 24" posters, bringing this design to life for the first time. Graphic design can look great on a screen, but nothing compares to seeing it full size, beautifully printed on top quality paper. This size of this print is perfect for framing—hang it at home or in the office so you can estimate how long your next trip will take. It'll be a unique design statement and a practical travel tool.
I've worked with professional printers on several previous projects. So when this one goes to press, I know what to look for to make sure the work comes out looking fantastic. I'll use a heavy card stock and archival inks that will keep the poster looking great for years to come. Printing on an offset press will ensure crisp lines and deliver the meticulous reproduction needed to show off the attention I've put into the smallest details of the design.
The map will be revised before it's finalized, and I could use your help to finish it up. If you spot any errors, or anything that could be made more clear, please let me know! (email@example.com) I'll post updates on my website. The print will then get a thorough proofing before going to press.
Risks and challenges
The biggest challenge is nearly over—the map design is 99% finished!
Once the project is funded, the main risks are snags with the printer. Predicting the printer's schedule can be difficult, so I've been careful to build time into the production schedule to make sure backers aren't waiting a day longer than expected.
There's also always the risk that my hands will cramp from rolling so many posters. But I'm willing to press on through any adversities for the good of my backers.