The project is to muster the funds to cover printing costs for the Destiny of the Force set. Destiny of the Force is a 60 card set.
Destiny of the Force is the continuation of the very popular miniatures game that was produced by WoTC till this year. http://swmgamers.com has picked up where Wotc and the community itself has begun producing the game.
Destiny of the Force is the first set produced by the community and will be legal for tournament play. This kickstarter project is to fund the cost of the printing for the set of cards. By having folks donate $20 or so we can get the cards produced and still have plenty of sets of cards left to give away to parts of the gaming community, So please if you can be generous and donate at least $20.
Have a question? If the info above doesn't help, you can ask the project creator directly.