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Luxuriously Soft | Ethically Sourced | Pure Pashmina | Handmade in the Valley of Kashmir, Northern India.
Luxuriously Soft | Ethically Sourced | Pure Pashmina | Handmade in the Valley of Kashmir, Northern India.
202 backers pledged CA$ 31,201 to help bring this project to life.

About

Shawl Wallah | Ethical Pure Pashmina/Cashmere Shawls/Scarves project video thumbnail
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Shawl Wallah | Ethical Pure Pashmina/Cashmere Shawls/Scarves

CA$ 31,201

202


Well we hit the mark! HOWEVER, we'd like to drum up some business for the families we source the ethically made paper mache pieces from. 

SO.

If we hit $35,000, we'll give everyone that bought a shawl A FREE MEDIUM SIZED PAPER MACHE BOX! They are all unique, so the design will change, but rest assured, they are all hand painted and gorgeous!

**NOW SHIPPING FROM CANADA AND UK! CHOOSE "SHIP TO CANADA" IF YOU'RE IN THE UK FOR FREE SHIPPING!**

We have been lucky enough to have some really great press pieces written about us!

The Good Wardrobe (thank you Zoe!):
http://www.thegoodwardrobe.com/shawl-wallah-crowdfunding-pashminas-for-people-and-planet

The Frisky (Thank you Claire!):
http://www.thefrisky.com/2014-09-24/compassionate-fashion-help-this-ethically-made-line-of-pashminas-support-kashmir-artisans/ 

Accessories Magazine (Thank you Jeff!):
http://www.accessoriesmagazine.com/101649/item-day-shawl-wallah#.VCj2RyldXCo

mmminimal (Thank you Dennis!):
http://mmminimal.com/shawl-wallah/

Lucky Magazine (Thank you Dalton!):
http://contributors.luckymag.com/post/shawl-wallahs-ethically-produced-shawls

WearHouse District (Thank you AGAIN Dalton!):
http://www.thewearhousedistrict.com/2014/09/shawl-wallah-neworganization-working.html

We sell ethically produced, handmade, pure Pashmina (think cashmere wool) shawls and scarves produced by artisan families in Kashmir, Northern India. We pride ourselves on our socially responsible and sustainable business model, which gives back to those families and communities we work so closely with.

Kicking things off with the Patriot shawl.
Kicking things off with the Patriot shawl.

The shawls and scarves are amazing. I don't say that conceitedly, I say that humbly, as those that produce them are masters of their trade. Not only are our shawls buttery soft and intricately woven; these pieces of art are handcrafted by men and women surrounded by mountains in the Valley of Kashmir; the birthplace of Pashmina. 

All Shawl Wallah shawls are sized 80cm X 200cm. These are typically called "stoles", but can also be called "shawls"

For our Imperial friends, the measurements are approx. 31" X 78". Wrap up in some ridiculously soft material!

Dudes, you can pull these off just as well as the ladies. This manly man is rockin' the Cairo shawl.
Dudes, you can pull these off just as well as the ladies. This manly man is rockin' the Cairo shawl.
Our Ol' Yeller shawl is shown here, along with our favourite model!
Our Ol' Yeller shawl is shown here, along with our favourite model!
What'd we say? We have many designs that are great for men too! And yes, they will all make you look this cool.
What'd we say? We have many designs that are great for men too! And yes, they will all make you look this cool.
Our Candy Stripe line of shawls!
Our Candy Stripe line of shawls!

Shawl Wallah was born of Greg Doudican's work in India with the United Nations High Commissioner for Refugees (UNCHR), his personal travel, and subsequent need to advocate for Kashmiris. Since returning to Canada after his first trip to Kashmir in 2011, Greg spent time perfecting the relationships and production processes needed to bring these artisanal pieces to the global market. In late 2013, Greg took the plunge and created Shawl Wallah.


Shawl Wallah is now at a turning point. Kickstarter was the logical choice to help push the brand into a competitive stance. Along with typical small business challenges, Shawl Wallah adds another layer of complexity with its sustainable business model. 

Today, Shawl Wallah is looking for your support to:


1. Build Sufficient Order Quantities. Help us build order quantities large enough to ensure our artisan families have steady and worthwhile work and income. Conversely, with larger order quantities and a more secure outlook for the future, price can be lowered to help bring the Pashminas into an affordable range.


2. Branding and Marketing.
 The fashion industry is a ridiculously competitive market. A large amount of work that has been put into Shawl Wallah already is the branding strategy. With a clear business model, and a professionally produced logo and website; we are sticklers for branding, and feel this coupled with marketing are priorities for growth.
These two key goals for the Kickstarter funds help us grow the business and put it in a better position to exact positive change. Because the reason we do all this? Kids. It's always was, always has been, and always will be all for the kids.

Solid Colour Choices
Solid Colour Choices
Patterned Shawl Options
Patterned Shawl Options
Candy Purple
Candy Purple
Green Bean
Green Bean
Purps
Purps
Candy Blue
Candy Blue
Ol' Yeller
Ol' Yeller
Espresso
Espresso
Saigon Sunset
Saigon Sunset
Cairo
Cairo
Patriot
Patriot
Zebra Red
Zebra Red
London
London
Gurps
Gurps
Yurps
Yurps
Tartan
Tartan
Piknik
Piknik
The Abstract!
The Abstract!
Dash, Dot, Deco. Awww yeah!
Dash, Dot, Deco. Awww yeah!
Chevron (L) and Saffron (R)
Chevron (L) and Saffron (R)
Espresso, but in different colours!
Espresso, but in different colours!
Barber! Oh the reds!
Barber! Oh the reds!
Pixelate! For the colourful minded.
Pixelate! For the colourful minded.
Flannel! MORE RED! Cause we like it
Flannel! MORE RED! Cause we like it

What is Pashmina?


Often misused throughout the world, Pashmina is actually a breed of goat. Pashmina, or "Changthangi" goats are a specific breed originating from the Himalayan Mountains surrounding Kashmir, Ladakh, and Nepal. These particular goats live in high elevation climates (read: really friggin cold). As such, they grow an undercoat of extremely fine hair under their chinny chin chin, and along the bottom of their neck and under-belly. This undercoat keeps them warm in the winter months, and is shed in the spring months. Pashmina goat shepherds collect this hair as it is shed, or use a special comb to remove it when the weather is warm enough. This is how Pashmina goat hair is collected. Each goat will produce between 3-6 ounces (85-170 grams) of this wool per year. As you can imagine, many goats are needed to make one authentic pure Pashmina shawl. Not only the scarcity of the wool but the production process itself makes these items expensive and time consuming to produce. 


Cashmere?


Another term used liberally (and mostly incorrectly) around the fashion world is cashmere, as in "cashmere wool". Cashmere is another way of spelling Kashmir. So technically, cashmere wool would be any sort of wool product coming from the Kashmir region. However, what makes cashmere such a popular term, is when it is associated with the very fine, very soft Pashmina wool. So, we see terms like "fine cashmere", "cashmere", and "pure cashmere". These terms can all mean very different things. 

At Shawl Wallah, we like to keep things simple. As such, we carry two different qualities of product. Both are hand spun and hand woven into beautiful shawls and scarves (using the same environmentally friendly and fair trade techniques); but the differences come from the type of wool used. We call our top-of-the-line pieces "Pashmina" because that's what they are made of; pure Pashmina wool. These are identifiable by their buttery-soft texture. Conversely, our basic line of pieces we call "Cashmere", because thats what they are; pure wool products from Kashmir. However, they are still made from the wool of the Pashmina goat, but a thicker and therefore less soft wool. These are not as silky as their Pashmina counterparts, but are still surprisingly light and soft.

A master Pashmina wool spinner doin' his thing!
A master Pashmina wool spinner doin' his thing!

Pricing

The shawls themselves are priced according to fair trade practices and real costs. The rarity of the wool, and the difficulty in working with such a fine thread means these shawls can take up to 2 weeks to produce! So, when looking our items with an average price of $150, it becomes clear as to why these literal works of art are priced as such.


Save the Children Focus


"Proceeds" is a very fluid term. To keep it simple, we commit 20% of the sale price to be sent back to Save the Children. These funds help bring child development and protection projects to the Kashmir region. 


<NOTE on Save the Children> 


Now, as this is a Kickstarter campaign, we cannot donate any of the funds raised here to Save the Children. However, with the bump that this campaign can provide to our brand, this means potential growth of our business, and subsequent jump in future donations on all items sold.

Well, that's our story. If you've made it this far, thanks for taking the time to read about our story, and the product. And thanks for your support!

Risks and challenges

Deliverables

We have given ourselves a 5 month window from end of campaign, to delivery date (February 2015). This gives us a buffer when looking at large order quantities, and the fact that these items are hand-made. We feel this deliverable time is reasonable, and maybe 1-2 months on the conservative side.

Our ongoing work with the families means the necessary tools are in place to be able to deliver on our orders.

A Volatile Region

While Kashmir should be known for its stunning vistas and eco tourism, unfortunately it is better known for its conflict and decades of instability. However, over the last 5-8 years, the region has become relatively more stable, ensuring more open lines of communication, better conditions for the artisans to work in, and improved methods of goods transportation and delivery to us.

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Support

  1. Select this reward

    Pledge CA$ 1 or more About $0.75

    "If you think you are too small to be effective, you have never been in the dark with a mosquito." Betty Reese

    One dollar is more of a declaration of support than anything, and we love declarations of support. Help us out with that one dollar, and we'll send an email thank you. Doesn't seem like much, but every little bit really does count!

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    Pledge CA$ 5 or more About $4

    Thank You!

    A thank you card from us. It may not seem like much, but $5 is $5, and we are greatly appreciative of any and all support!

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    4 backers
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  3. Select this reward

    Pledge CA$ 25 or more About $19

    Kashmir Paper Mache Box - Medium!

    Along with a thank-you card, we will be sending you a Kashmiri hand-painted paper mache box.

    This isn't your elementary-type, paper mache covered balloon head. This is a tough, beautifully decorated, and ethically produced work of art!

    Each box is hand-painted and unique. Hurray!

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    Pledge CA$ 50 or more About $37

    Kashmir Paper Mache Box - Large!

    Along with a thank-you card, we will be sending a larger version of the aforementioned box. This one is big enough to hold a Pashmina though (just sayin...).

    This isn't your elementary-type, paper mache covered balloon head. This is a tough, beautifully decorated, and ethically produced work of art!

    Each box is hand-painted and unique. Hurray!

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  5. Select this reward

    Pledge CA$ 110 or more About $82

    Solid Coloured Pure Pashmina Shawl!

    Regularly priced at $129, you save $19 by helping us reach our Kickstarter goal!

    With this level, you receive a thank-you card, plus a solid-coloured pure Pashmina shawl! There are 10 colours to choose from.

    Comes nicely packaged in a fair-trade cotton bag with care instructions.

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  6. Select this reward

    Pledge CA$ 125 or more About $93

    One Patterned Pure Pashmina Shawl

    The bread and butter of our operation, our patterned pure pashmina shawls are definitely our most popular. With a wide array to choose from, we will send you one patterned pure pashmina shawl of your choice, with a thank you card!

    Regularly priced at $149, you save $24 by helping us reach our Kickstarter goal!

    Comes nicely packaged in a fair-trade cotton bag with care instructions.

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  7. Select this reward

    Pledge CA$ 145 or more About $108

    Save $15 from buying separate. This gives you One Solid Colour Pashmina Shawl, and One Large Paper Mache Box ($35 shipping outside Canada and UK).

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    0 backers
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  8. Select this reward

    Pledge CA$ 160 or more About $120

    Save $15 from buying separate. This gives you One Patterned Pashmina Shawl, and One Large Paper Mache Box ($35 shipping outside Canada and UK).

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    1 backer
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  9. Select this reward

    Pledge CA$ 235 or more About $176

    Two Pashminas! One Patterned Pure Pashmina Shawl, and One Solid Coloured Pure Pashmina Shawl! Double up. Maybe his and hers? Maybe just two for yourself 'cause hey, you're worth it! Regularly priced at $149ea and $129ea, you save $43 by helping us reach our Kickstarter goal! They come nicely packaged in fair-trade cotton bags with care instructions.

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  10. Select this reward

    Pledge CA$ 250 or more About $187

    Two Patterned Pure Pashmina Shawls!

    Double up on your shawls with this offer for two of our patterned pure pashmina shawls. Maybe his and hers? Maybe just two for yourself 'cause hey, you're worth it!

    Regularly priced at $149ea, you save $48 by helping us reach our Kickstarter goal!

    They come nicely packaged in fair-trade cotton bags with care instructions.

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    28 backers
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  11. Select this reward

    Pledge CA$ 310 or more About $232

    Save $25 from buying separate. This gives you One Patterned Pashmina Shawl, One Solid Coloured Pashmina Shawl, and Two Large Paper Mache Boxes ($45 shipping outside Canada and UK).

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  12. Select this reward

    Pledge CA$ 325 or more About $243

    Save $25 from buying separate. This gives you Two Patterned Pashmina Shawls, and Two Large Paper Mache Boxes ($45 shipping outside Canada and UK).

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    2 backers
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  13. Select this reward

    Pledge CA$ 450 or more About $337

    2 Patterned, and 2 Solid Coloured Pure Pashmina Shawls!

    Save $50 when you order 2 of each of our pure pashmina shawls! 2 Patterned, and 2 Solid Colour pure pashmina shawls of your choice!

    Regularly priced at $556, you save $106 at this tier, AND you get some great presents!

    All come nicely packaged in fair-trade cotton bags with care instructions.

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    9 backers
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  14. Select this reward

    Pledge CA$ 480 or more About $359

    4 Patterned Pure Pashmina Shawls! You chose! Mix and match, and wrap that neck up extra warm!

    All come nicely packaged in fair-trade cotton bags with care instructions.

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    Pledge CA$ 1,500 or more About $1,122

    New Reward! Chameleon Level!

    Love the patterned shawls, but want to change the colours? No problem! Work with our design team, or just tell us what colours you want on one of the existing designs, and we'll make it happen! Five Patterned Pure Pashmina Shawls with this reward, all will be the new colour scheme you've chosen. Presents? Wedding Party Gifts? Or just one for you for each working day, to keep it fresh! Or maybe tie them together to make a gigantic shawl (not practical, but really fun).

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  16. Select this reward

    Pledge CA$ 2,500 or more About $1,870

    New Reward! Designer Level!

    Have you always wanted to design your own fashion piece? Now is your chance! With this reward tier, you can work with our designers to create a masterpiece of your own! Once the final design has been okay'd by the families (they are amazing, but some designs are just too complicated) the piece will go into production! Name it, colour it, and make it your own. What a fun idea!

    Once the pieces are produced, we'll send you 5. Yes TEN FRIGGIN SHAWLS! They will be your own design, named by you, and you'll be able to have a rap-video style party in which you can make it rain with shawls.

    And who doesn't want to make it rain with shawls? A Shawl Tsunami! Ok I'll stop.

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Funding period

- (30 days)