About
Wear a backpack? Lift the lbs + strain instantly SuperStraps
$725,709
9,455
Backpacks always feel light in the morning. But by the time you're handed your morning coffee, or are waiting for the metro, or are on mile 0.2 of your hike, you realize your bag feels heavy — meaning your muscles are already tired or strained.
Strain is a stretching or tearing of your muscles or tendons. Doing this day in and day out causes serious damage.
SuperStraps is a beautifully engineered, minimalist gadget you can retrofit on your favorite everyday backpack to…
- Instantly relieve shoulder, back and neck tension when your bag gets heavy
- Make your backpack actually feel lighter
- Convert it to an ergonomic carry so you can walk with great posture
It’s important because 80% of us have or will have back and neck pain in our lives, and when you’re in pain it stops you from doing what you love. SuperStraps both protects and relieves you, depending on your state.
Use our Add-On Pledge Calculator for quick math :-)
Every reward includes the Back Pain Survival Guide
The creator of SuperStraps, Katherine Krug, also created the #1 best selling posture improvement and back pain relief device: BetterBack. Collecting and testing wisdom from hundreds of experts from around the world, The Back Pain Survival Guide, has the essential exercises, stretches and practices to optimize your back and neck health.
*Reward Delivered Digitally
Now we need you.
You don’t need to live in pain, and you shouldn’t. It’s completely in your reach. Plus, good posture affects your productivity, your health, your happiness. Back our project right now to bring SuperStraps to life and to join our truly amazing community of backers from 115 countries. We are all on a journey to a better back together. Join us.
How to Pledge
It takes just 60 seconds…
1. Choose your reward here: http://kck.st/2F0sfMw
2. When our campaign ends, Kickstarter will collect your pledge.
3. When we get close to shipping, we will send you a survey to collect your shipping information.
You'll be the very first to receive SuperStraps and you'll lock in Kickstarter-only discounted pricing for your early support. Plus tons o' love from me and the team — and who doesn't need a little more love?
Check out the agencies who ran Facebook ads and/or included us in newsletters:
Risks and challenges
We are Type A+. This is great for you and maybe bad for our significant others. We sweat every detail and are obsessed with delivering you something that will make you wanna break into a slow clap. We run a tight ship and run conservative on what we promise. We've delivered over 35,000 crowdfunded products on time and love bringing our backers along for every part of the journey. Expect updates with pics and manufacturing challenges we are overcoming over the next few months before SuperStraps hits your favorite backpack.
Where we are now:
We have spent the last year and a half engineering SuperStraps and extensively testing over 6 rounds of machined prototypes. We've been working days and nights with manufacturers over the past 4 months and have fully set up our supply chain.
Where we are heading:
The biggest challenge we face in this project is tooling. It takes about 6 weeks to make the molds we need and then we begin the process of refinement. We won't stop until it's perfect and we've padded our timeline to account for multiple rounds of tweaking. We just can't know for sure how long it will take to reach perfection. We will have Josh, our lead Industrial Designer and modern-day MacGyevor, to thank when we've cleared this hurdle.
We've had over 900 SuperStraps Ambassadors help us refine various designs on SuperStraps, but we want to get your input too. Throughout the campaign, we will be sending surveys (totally optional to participate in) to collect your feedback and bright ideas during the manufacturing process.
We are so excited to embark on this epic journey with you, building the world's first backpack booster. So excited to have you join us.
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Funding period
- (58 days)