Wear a backpack? Lift the weight + strain instantly w. SUPER project video thumbnail
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$612,023 pledged of $18,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

$612,023 pledged of $18,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

 Backpacks always feel light in the morning. But by the time you're handed your morning coffee, or are waiting for the metro, or are on mile 0.2 of your hike, you realize your bag feels heavy — meaning your muscles are already tired or strained.

Strain is a stretching or tearing of your muscles or tendons. Doing this day in and day out causes serious damage. 

SuperStraps protects and relieves your back + lifts 27 pounds of force off your neck. Sleek and minimal behind your everyday backpack straps, it activates in 1 second flat when your bag starts to feel heavy.

HIGHLIGHTS 

  • Super muscle  —Lighten your load + get instant relief in your shoulders, back, neck, knees and hips 
  • Stop slumping every step you take — walk effortlessly in perfect posture 
  • Make your favorite everyday backpack ergonomic

Use our Add-On Pledge Calculator for quick math :-)

New to Kickstarter? Get info on How to Back This Project

Every reward includes the Back Pain Survival Guide

                     

The creator of SuperStraps, Katherine Krug, also created the #1 best selling posture improvement and back pain relief device: BetterBack. Collecting and testing wisdom from hundreds of experts from around the world, The Back Pain Survival Guide, has the essential exercises, stretches and practices to optimize your back and neck health.

*Reward Delivered Digitally

 Use our Add-On Pledge Calculator for quick math :-)

                            
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Now we need you. 

You don’t need to live in pain, and you shouldn’t. It’s completely in your reach. Plus, good posture affects your productivity, your health, your happiness. Back our project right now to bring SuperStraps to life and to join our truly amazing community of backers from 115 countries. We are all on a journey to a better back together. Join us.

                            

How to Pledge

 It takes just 60 seconds…

1. Choose your reward here: http://kck.st/2F0sfMw

2. When our campaign ends, Kickstarter will collect your pledge. 

3. When we get close to shipping, we will send you a survey to collect your shipping information.

You'll be the very first to receive SuperStraps and you'll lock in Kickstarter-only discounted pricing for your early support. Plus tons o' love from me and the team — and who doesn't need a little more love?

Risks and challenges

We are Type A+. This is great for you and maybe bad for our significant others. We sweat every detail and are obsessed with delivering you something that will make you wanna break into a slow clap. We run a tight ship and run conservative on what we promise. We've delivered over 35,000 crowdfunded products on time and love bringing our backers along for every part of the journey. Expect updates with pics and manufacturing challenges we are overcoming over the next few months before SuperStraps hits your favorite backpack.

Where we are now:
We have spent the last year and a half engineering SuperStraps and extensively testing over 6 rounds of machined prototypes. We've been working days and nights with manufacturers over the past 4 months and have fully set up our supply chain.

Where we are heading:
The biggest challenge we face in this project is tooling. It takes about 6 weeks to make the molds we need and then we begin the process of refinement. We won't stop until it's perfect and we've padded our timeline to account for multiple rounds of tweaking. We just can't know for sure how long it will take to reach perfection. We will have Josh, our lead Industrial Designer and modern-day MacGyevor, to thank when we've cleared this hurdle.

We've had over 900 SuperStraps Ambassadors help us refine various designs on SuperStraps, but we want to get your input too. Throughout the campaign, we will be sending surveys (totally optional to participate in) to collect your feedback and bright ideas during the manufacturing process.

We are so excited to embark on this epic journey with you, building the world's first backpack booster. So excited to have you join us.

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Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    YOU'RE SOMETHIN'

    $1 BIG LOVE + Back Pain Survival Guide

    HUGE THANK YOU for helping bring this project to life. And, if you share our Kickstarter with your friends, we’ll throw in Back Pain Survival Guide!

    Just click the SHARE button right under our video, then go to this site and enter your email: http://bit.ly/2F1xmrJ

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    Pledge US$ 49 or more About US$ 49

    1 x SuperStraps // Early Backer Love

    - 1 x SuperStraps
    - Back Pain Survival Guide (digital delivery)

    >> That's over 35% off est retail price of $75 <<

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    Ships to Anywhere in the world
    Limited (79 left of 5250) 5,171 backers
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    Pledge US$ 59 or more About US$ 59

    1 x SuperStraps // Kickstarter Special

    - 1 x SuperStraps
    - Back Pain Survival Guide
    (digital delivery)

    >> That's over 20% off est retail price of $75 <<

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    Ships to Anywhere in the world
    98 backers
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    Pledge US$ 89 or more About US$ 89

    2 x SuperStraps // Early Backer Love

    - 2 x SuperStraps
    - Back Pain Survival Guide
    (digital delivery)

    >> That's over 40% off est retail price of $150 <<

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    Ships to Anywhere in the world
    Limited (49 left of 2100) 2,051 backers
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  6. Select this reward

    Pledge US$ 115 or more About US$ 115

    2 x SuperStraps // Kickstarter Special

    - 2 x SuperStraps
    - Back Pain Survival Guide
    (digital delivery)

    >> That's over 23% off est retail price of $150 <<

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    Ships to Anywhere in the world
    10 backers
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  7. Select this reward

    Pledge US$ 129 or more About US$ 129

    3 x SuperStraps // Early Backer Love

    - 3 x SuperStraps 
- Back Pain Survival Guide 
(digital delivery)
    >> That's over 43% off est retail price of $225 <<

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    Ships to Anywhere in the world
    Limited (41 left of 400) 359 backers
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  8. Select this reward

    Pledge US$ 139 or more About US$ 139

    The Ultimate BACKer Kit

    Turn that backpack + back pain into back health! Get every single product we have poured our hearts into making. You’ll stand with great posture. You’ll sit with great posture. You’ll work with great posture. And when you feel tight or achey, you’ll be able to release the tension you’re holding on to.

    - 1 x SuperStraps
    - 1 x BetterBack
    - 1 x Smart Stand
    - 1 x Posture Peanut
    - Back Pain Survival Guide (digital delivery)

    Note: BetterBack fits up to a 36” waist. if you’d prefer a BetterBack Plus which fits up to 55” waist, please add $10 to your pledge ($149 + shipping)

    >> That’s over 40% off est retail price of $218 <<

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    Ships to Only certain countries
    73 backers
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  9. Select this reward

    Pledge US$ 165 or more About US$ 165

    3 x SuperStraps // Kickstarter Special

    3 x SuperStraps // Kickstarter Special
    - 3 x SuperStraps
    - Back Pain Survival Guide
    (digital delivery)
    >> That's over 27% off est retail price of $225 <<

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    6 backers
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    Pledge US$ 249 or more About US$ 249

    6 x SuperStraps // Early Backer Love

    - 6 x SuperStraps 
- Back Pain Survival Guide 
(digital delivery)
    >> That's over 45% off est retail price of $450 <<

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    Ships to Anywhere in the world
    Limited (189 left of 250) 61 backers
    $
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    Pledge US$ 315 or more About US$ 315

    6 x SuperStraps // Kickstarter Special

    - 6 x SuperStraps 
- Back Pain Survival Guide 
(digital delivery)
    >> That's over 30% off est retail price of $450 <<

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    Ships to Anywhere in the world
    1 backer
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    Pledge US$ 390 or more About US$ 390

    10 x SuperStraps // Early Backer Love

    - 10 x SuperStraps 
- Back Pain Survival Guide 
(digital delivery)
    >> That's over 50% off est retail price of $750 <<

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    Ships to Anywhere in the world
    Limited (187 left of 200) 13 backers
    $
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  13. Select this reward

    Pledge US$ 490 or more About US$ 490

    10 x SuperStraps // Kickstarter Special

    - 10 x SuperStraps 
- Back Pain Survival Guide 
(digital delivery)
    >> That's over 35% off est retail price of $750 <<

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    Ships to Anywhere in the world
    1 backer
    $
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