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Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
9,455 backers pledged $725,709 to help bring this project to life.

Over 50% Shipped + Finishing Up This Week!

Posted by BetterBack (Creator)


Last Monday shipping began. Our first day we got a few hundred packages out and were feelin' oh so excited. Now we're up to over 1,000 packages going out a day. We are over 50% shipped and sprinting to have all packages picked up for delivery this week!

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If you've received your SuperStraps, be like Edward and send us your feedback! We have worked for nearly two years on this first of its kind product and no amount of beta testing is equivalent to getting SuperStraps on over 10,000 souls 'n' backpacks. 

 Tell us what you like, love and hate at It'll help us continue to improve, which is one of our favorite states. 

Want a $50 gift card to our website?  Snap a pic wearing your SuperStraps and share on our social media for a chance to win. We'll pick one favorite post each week through November.

Jonathan + SuperStraps in Chamonix, France
Jonathan + SuperStraps in Chamonix, France

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If you haven't received your SuperStraps, your package is comin' in hot :) You'll be receiving a shipping confirmation this week! 

Thank you, thank you, thank you for your incredible support bringing this project to life. There just aren't words for how much we've loved building (and growing alongside) SuperStraps. You make it happen for us and we are truly forever grateful.

xo Katherine


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Vivek Krishnan, Ali Demir, and 24 more people like this update.


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    1. BetterBack 3-time creator on

      @Goonseob- great to meet! I hope you're having an amazing week. I just sent you a private message. :)

    2. Goonseob Lee on

      I have not received the product yet. When can I get the product?

    3. Hanrik Tan on

      greetings from Singapore... I have yet to receive anything... just wondering when I be able to receive this?

    4. Missing avatar

      ellaqezi on

      i have issues with the delivery. it seems the addressee was written incorrectly so the package couldn't be delivered. How do we resolve this?

    5. Missing avatar

      Robert Pasqual on

      Still waiting for anything. No shipping information, no tracking number, and obviously, no product as of 11/04/18.
      Should I be worried?

    6. Missing avatar

      Jonathan Bishop on

      So we should receive shipping number today if we have yet to? Just curious when I’ll receive mine. Thanks.

    7. BetterBack 3-time creator on


    8. Ben Rosenthal

      @Adrian Did you read the update? You’ll receive shipping confirmation this week. Today is only Monday.


      Will I get tracking number? I have not receive mine yet