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Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
9,455 backers pledged $725,709 to help bring this project to life.

Ship, Ship, Shippin' — Final Day to Change Your Address!

Posted by BetterBack (Creator)

SuperStraps Fam!

We have AMAZING news today. The time has come. What you’ve all been waiting for: SuperStraps are making their way around the world!

We’re sending out some test orders now to randomly selected backers in the far reaches of the world to make sure everything is a-okay with our packaging and shipping processes. While we wait for those to arrive and get feedback, the last batch of SuperStraps are heading to our warehouses, and then will be shipped out to you!

This is your very last chance to change your shipping address. Tomorrow (10/10) at 6pm EST we can no longer accept any address changes. If you haven’t moved, you’re all set.  If you need to make a final change—or if you've never filled out our survey and given us your address—pop over to BackerKit ASAP and get your info in under the deadline:

Shipping: What To Expect

1. Shipping will begin October 22nd and take 2-3 weeks. We are going to be pushing our shipping partners to pack orders as fast as humanly possible. With ~10,000 backers and nearly 20,000 rewards being sent, it’s going to be a marathon run at a sprint. 

2. Some packages will have tracking numbers while others will not. We’ve optimized shipping routes and carriers to get them to you as quickly as possible, but unfortunately tracking information is not available for all shipping methods. You’ll get an email as soon as your package leaves the warehouse, and it will have any tracking info available.

3. We don’t know exactly when your order will ship or how long until it arrives. The shipping and logistics for this project are super complex, with each backer having a different combination of rewards, so when your order ships depends on a whole bunch of factors. We promise we are hustling to get your rewards to you as quickly as possible.

We’re always here for you if you have any questions at all (, and we absolutely cannot WAIT to get your SuperStraps into your hands and on to your backpacks. It's the final countdown.

Love and hugs!



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FIVESEVEN, Ami P, and 27 more people like this update.


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    1. BetterBack 3-time creator on

      What a sweet note -- thank you, Daniel! Sending hugs!!

    2. Missing avatar

      Daniel Vermeer on

      Dear Katherine and the Super Straps Team, thank you for the well thought-out logistics and for this encouraging update. I look forward to applying my superstraps on my backpack(s)! Regards, Daniel

    3. BetterBack 3-time creator on

      Yes Yes Yes! Fulfillment is honestly the hardest part of the process. Thankfully this isn't our first rodeo and I think we've got everything dialed in. Just so excited to hear what you guys think of SuperStraps!! Thanks for the support, Paul and Michael :)

    4. Michael McClain on

      Yay! Best wishes for a glitch-free roll out.

    5. Paul Marsland on

      Thanks Katherine and Team, hopefully the final hurdle, delivery systems will not let us down.
      Better, "Back to the future".