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Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
Protect and relieve your back and neck + improve your posture + make your favorite backpack ergonomic with patent pending technology
9,455 backers pledged $725,709 to help bring this project to life.

Survey Says + Winner of the Design Poll + Shipping update

Posted by BetterBack (Creator)

What time is it? IT'S SURVEY TIME!!!

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If this isn't your first rodeo, here's the quickie: tomorrow you'll receive an email from BackerKit with the subject line "Response Needed -- Get your reward for SuperStraps: Protect & relieve your back and neck." Open that up and fill 'er on out. 

If this is your first Kickstarter project, scroll on down this email for the what, why and how on your survey. 

So when is SuperStraps shipping?

We've made our first 50 SuperStraps. Manufacturing has begun. We're on track and on time to begin shipping in October. 


Did the design I voted for win?

Guess what? Mine didn't! And that's one of the reasons I love crowdfunding so much. I've held the winning design in my hand and it looks SO AMAZING. 

We heard from over 4,000 backers (love you!) and one design emerged as the clear winner, getting 2-5x more votes than the others:

Well done, you!!

Survey Details

If this is your first Kickstarter: how exciting!! Kickstarter doesn't provide your shipping information to us; now's your chance to share it. Over the next few days, you'll be receiving an email from BackerKit, the super deluxe Kickstarter survey software that will help us speed up shipping and get complicated pledges sorted out. Here are the details:

  • Your personal survey will be sent to the email address you use to log in to Kickstarter. Note:If you use Facebook to log in to your Kickstarter account, the BackerKit survey link will be sent to your Facebook email.
  • You do not need to create a BackerKit account to fill out your survey, just click on the survey link, fill it out, and you’re good to go! You will be able to answer questions about your reward preferences, provide shipping information, and pledge for more “add-ons” if you'd like.
  • You're able to change your survey responses, add or remove add-ons, or update your shipping information anytime before we lock the surveys down (around August 21st). To make a change, just click on the link in your survey email again or request your survey link under "Lost your survey?" here: (This page will only start working after we send the surveys out.)
  • It is important to submit your responses as quickly as you can since we need this information to process your rewards. 

Just a reminder that you do not have access to your survey link yet, but you'll be getting it soon. And of course feel free to drop us a message if you ever have any questions at all. You can use the Kickstarter messaging app or email Angela or Mary at We are here to make this easy on you.

That's it for now, friends! Sending so much love.

xo Katherine


Projects We Love 

 These crowdfunding projects caught our eye and we wanted to share the love!

The Peak Design Travel Line is a carry-on travel backpack and system of packing tools designed around the idea that no two trips are the same. I had the chance to check out their prototypes and they are INCREDIBLE. This is a project you don't want to miss. Check 'em out HERE

Our friends at HYDAWAY are on a mission to eliminate single-use plastics and have a SPECIAL OFFER just for SuperStraps backers! Grab one of these gorgeous collapsible water bottles for 35% off for the next 48 hours only by signing up HERE


LIMBO is a magical top that spins for hours—recently setting a Guinness World Record for ”longest-running mechanical spinning top.” It's a smart, self balancing electric gyro, disguised as a beautiful CNC machined spinning top. Check it out HERE


Bristly is the world's most effective toothbrush for dogs. The first "DIY" brushing stick created with dogs' anatomy and behavior in mind, it allows effortless home care for your dogs' #1 problem in canine health - oral disease. Check it out HERE


BodyBoss simulate thousands of dollars of gym equipment in one concept. Pair it with our technology. It's your own gym, trainer, and motivator! Check it out HERE

Fetesha Downs, White Fox, and 26 more people like this update.


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    1. BetterBack 3-time creator on

      Hey @Raymond, you can get your survey again at if you missed it! :)

    2. Raymond Doran on

      I have not yet received my survey. Are you still sending them out?

    3. BetterBack 3-time creator on

      Hi Kevin! HUGE thanks for calling this out. High fives :)

    4. Missing avatar

      Kevin Chu on

      I just checked the survey again. The shipping cost now reflects $29. Thanks!

    5. Missing avatar

      Kevin Chu on

      I sent you a message, but in case you don't see it, I would like to ask why there is a discrepancy between the shipping cost during the campaign and the shipping cost in the survey. During the campaign, I was told shipping was only $29, but the survey jacks up the price to $59

    6. BetterBack 3-time creator on

      @Jason - will look into this ASAP! Thanks for bringing to my attention!!

    7. Michael McClain on

      Submitted survey, passed on the memory foam option.

    8. Missing avatar

      Jason Amaral on


      I've received my survey and the add on prices look to be your full retail prices instead of the discounted prices you had listed during the campaign. As a result, the additional money I added to my pledge will no longer cover that add on I had selected. Were the wrong prices submitted to the survey company? If so, will they be corrected? Please advise.


    9. BetterBack 3-time creator on

      Survey delivery has begun! :)

    10. Michael McClain on

      Great. Look forward to receiving the survey and the reward.

    11. BetterBack 3-time creator on

      HI @Gustavo! The surveys will begin going out tomorrow :)

    12. Missing avatar

      Gustavo Kuhn Andriotti

      I haven't received my survey, am I missing something?

    13. BetterBack 3-time creator on

      Hi @Spork! Absolutely. It's about midnight here and the lighting isn't bueno in my apartment. Will share soon (I really can't wait -- it's looking so good!)

    14. Spork on

      Could we please see some images of the final parts off of the assembly line?

    15. Spork on

      Could we please see some images of the final parts off of the assembly line?